Manatawny Still Works

Ever stumbled upon a hidden treasure and had just a day to seize it? That's exactly the opportunity we offered our customers yesterday. After unearthing some stash items from the depths of the Distillery, we thought, “why not just sell them online on Cyber Monday?” Even though we combined selling rare items with a free shipping promotion, we didn’t know what to expect. But we were pleasantly surprised by the enthusiasm for the promotion! (Hurry to our site now, and you might still be able to snag some...collectibles.😁) Have you ever tried hosting a flash sale? What’s your take on whirlwind promotions like these? Any wild stories?🎢👇

One of our favorite projects we’ve launched in the past five years is our Manatawny Whiskey Club. Fortunately for us in Pennsylvania, shipping spirits directly to consumers has been permissible for several years. By combining DTC shipping with exclusive offers, our Whiskey Club has been a fantastic way to reward our most loyal supporters, meet new friends, and expand the footprint of our brand without a tremendous advertising spend. Spirits enthusiasts in our Commonwealth are delighted to discover that we’re able to share our products with them even though they’re farther than a convenient drive away. We can only imagine what offering this kind of experience could mean to any craft distillery hoping to connect with customers who might become their most loyal. What’s been your experience with craft distillery whiskey clubs? #craftspirits #spiritsindustry #craftproducers #whiskeyclub

Craft Spirits has always been a passion-driven industry. We delight enthusiasts with our unique flavors, authentic experiences, and deep knowledge. Our families, friends, and customers are quick to support us and assure us that what we do is, for lack of a cooler term, “cool.” Unfortunately, recent findings from the Craft Spirits Data Project reveal a sobering trend—our industry’s first year-over-year sales decline since the Project started collecting data in 2016. This shift has sparked concern and reflection among many of us in the industry, ourselves included. However, we remain committed to navigating these challenging times and securing a vibrant future. Whether it's adjusting marketing strategies, innovating product lines, or advocating for our industry as a whole, we're determined to overcome these hurdles. Fellow craft producers, what's your biggest challenge today? #craftspirits #industrychallenges #communitysupport #spiritsindustry #craftproducers

Later this month, we’ll be celebrating the release of this year’s batches of Maple Whiskey and Apple Brandy at our annual Harvest Festival. We’re excited to bring more autumnal joy to our customers with two of our most sought-after products! While the spirits look and taste quite different, they both appeal to ideas of what one might want to drink in the Fall. While we’d been making both products for several years, last year marked the first time that we released them side-by-side in September, playing to their seasonal compatibility. While this simultaneous approach might seem like an obvious one, it meant turning two projects into a single, more complex one for us to complete in the same timeline. Some tasks became more efficient; others became harder to execute. In the end, we found success, but it wasn’t easy. What is the biggest challenge your team encounters during a product launch? 🤔 https://lnkd.in/eTa_9k6p

Right now, four of our core spirits are on sale at PA Fine Wine and Good Spirits stores, online for DTC shipping within PA, in our four tasting rooms in the Philadelphia area, and at area farmer’s markets where we sell. Our Summer Spirits Sale is a true cross-channel event, but still…larger brands’ sales across these retail channels dwarf our own. The difficulties of finding and keeping our best people, handling costs that somehow both fluctuate and stay high, and distinguishing between fads and legitimately new things add to stiff competition and tight regulations. It’s an uphill battle for us and other craft brands to break into our markets, find our fans, and stay fresh. But someone must do it to help expand ideas of what spirits can be. Are you a smaller player facing similar big challenges in your industry, or are yours different? https://lnkd.in/exsgyw7E

As we celebrate our 10th Anniversary this year, it’s great to see that our true craft American spirits are still winning awards and receiving shining recommendations. Head to “M” on the page below to see our Double Platinum-winning entry—and a great serving suggestion. Thank you again to Fred Minnick and the Council of Tasters! If you’d like to pick up a bottle, our Old Fashioned-ready Four Grain American Whiskey is available at many PA Fine Wine and Good Spirits stores, in our four tasting rooms in the greater Philadelphia area, at select farmer’s markets in the Philadelphia suburbs, and online directly from us (for PA residents) and Seelbach's (for many non-PA residents). https://lnkd.in/eTsywSSp

We're honored to been featured recently on What's Brewing PA! Check out our segment, but be sure to follow them and virtually visit all of their friends! https://lnkd.in/ehtPFavj

The votes are in, and we've been named Philly's favorite distillery! Thank you to everyone for your support now and throughout the past ten years of our business. Undoubtedly, we and other craft spirits producers owe everything to the adventurous, knowledgeable, and loyal fans who take chances on us, share our stories, and pour our spirits for their friends and families. If you haven't tried our spirits before, now is the best time. No matter what you like to drink (American whiskey, vodka, gin, rum, or brandy), we have a seat for you at the bar, a cocktail you'll love, and a bottle to take home. Stop into one of our tasting rooms or visit us at a farmer's market to chat, learn, and sample. https://lnkd.in/eV3HPWJg

As we approach our Tenth Anniversary next month, we're proud to see Max Pfeffer, our President and Distiller, featured on the cover of Suburban Life magazine. He's our first employee, cranking out tremendous, true craft American whiskey as he has from Day 1. https://lnkd.in/eDgMdGQC