marriner marketing

Cirkul’s Big Game ad actually delivered…right to our EVP of Brand Integration’s front door. David was one of the 100,000 randomly selected recipients of the brand’s water bottle. This is the kind of smart, action-driving marketing we love to see—and create. We’ll raise a bottle to that. 🥂💧 #Marketing #SuperBowlAds #BrandEngagement

Sneak peek from our latest shoot with Chef Greg at AFP advanced food products llc, Groupe Savencia! Our videos featured menu trends for 2025, and things got a little spicy.  #MenuInnovation #FoodserviceMarketing #VideoShoot

What exactly is a Destination Management Organization? In our latest vlog, Rob Levine of Marriner and Shannon Gray of Gray Research Solutions explore how the definition—and overall role—of a DMO has evolved throughout the past decade. Check it out: https://lnkd.in/gF_fQG65 #TravelMarketing #TourismInsights #DMOLeadership

From throwbacks to tearjerkers to the downright bizarre, this year’s big game food and beverage ads had us talking. Our team watched and voted—and the results are in. The Fan Favorite With 44.4% of the vote, Hellmann’s (Unilever) “When Harry Met Sally” tribute took the crown. Meg Ryan and Billy Crystal reliving their iconic scene—this time with Sydney Sweeney—struck the perfect balance of humor and nostalgia. While some questioned the mayo placement in a New York deli, most agreed: this ad was a winning play. Honorable Mentions ✔️ Dunkin' “DunKings” (Inspire) – The Ben Affleck-led saga kept the laughs going, proving this campaign still has legs. ✔️ Reese’s “Don't Eat Lava” (The Hershey Company) – A ridiculous, laugh-out-loud spot that reinforced the indulgence of their new product. ✔️ Lay’s “Family Farmers” (Frito-Lay) – A heartfelt take from a snack brand, telling the touching story of a little girl and her potato plant. The "What Did I Just Watch?" Category 🎤 Coffee Mate’s “Singing Tongue” (Nestle) – Shania Twain voicing an animated tongue? Some loved it. Some were deeply unsettled. 👀 Little Caesars’ “Flying Eyebrows” (Little Caesars Pizza) – The execution had mixed reviews, especially with Pringles running a similar gag. The Forgettable & Fumbled ❌ Häagen-Dazs' “Fast & Furious” Parody (General Mills) – A solid concept, but the humor didn’t hit hard enough to be memorable. ❌ Doritos’ “Abduction” (Frito-Lay) – A UFO battle over chips should’ve packed a bigger punch, but it didn’t live up to past Doritos Super Bowl classics. Key Takeaways: ✅ Nostalgia works if you do it right (looking at you, Hellmann’s). ✅ Weird can win, but execution is everything. ✅ Humor and storytelling still reign supreme. Which ad was your favorite? Which ones missed the mark? #FoodMarketing #CreativeInsights #SuperBowlAds #MarketingTrends

The results are in… and the peanut butter debate has been settled! After a heated (but delicious) discussion, the people have spoken: Smooth takes the crown! Big thanks to everyone who voted, especially our friends at JIF (The J.M. Smucker Co.), Skippy (Hormel Foods), and Peter Pan (Post Consumer Brands) for being the real MVPs of this showdown! Are there any other food debates we need to settle next? Drop your ideas below!

We redefined Cholula’s role in foodservice, creating a bold new identity with a focus on versatility and balanced flavor. From designing a foodservice-specific website to developing targeted promotions and interactive front-of-house signage, we showcased how Cholula elevates dishes at every stage—proving it’s more than a hot sauce, it’s a must-have ingredient in both back and front of house. 🌶️✨ See more: https://lnkd.in/gm9hWfxE #BrandReinvention #Cholula #BoldFlavors

How are short-term rental platforms like Airbnb and VRBO really affecting the travel industry? Rob Levine from Marriner and Shannon Gray from Gray Research Solutions share their take in our latest Destination: Tourism Trends video: https://lnkd.in/e5u28p-b #TourismTrends #TravelInsights #MarketingInnovation

We’re excited to welcome Lauren Burton as our VP of Marketing Technology. She brings a wealth of experience and fresh ideas that will shape the future of our work. Happy to have you on the team, Lauren! #Technology #AgencyLife #NewHire

At Marriner, we take food very seriously. So, we’re settling a heated debate in our office—and we need your help. When it comes to peanut butter, which team are you on? Vote below and defend your choice in the comments! Let’s see where our fellow peanut butter lovers stand. We'd love to hear your expert thoughts, JIF (The J.M. Smucker Co.), Skippy (Hormel Foods), and Peter Pan (Post Consumer Brands). #PeanutButterDebate #FoodserviceFun #SmoothVsCrunchy

That’s a wrap! Our latest video shoot for Butterball Foodservice featured students from the Culinary Institute of Charleston at Trident Technical College sharing their creative takes on turkey dishes.  #BehindTheScenes #FoodserviceCreativity #ButterballFoodservice