MarTech Series

🌟 Best of March 2024: Celebrating Our Top Martech Series Guest Contributors! 🌟 A huge shoutout to these incredible minds who inspired us with their insights and expertise: 1️⃣ Sharat Potharaju, Co-Founder & CEO at UNIQODE 2️⃣ Wiktor Walc Chief Technology Officer, Tiugo Technologies 3️⃣ Kate Nowrouzi, VP, Deliverability and Product Strategy Sinch 4️⃣Felix Witte, General Manager and Senior Vice President of Publishers & Advertisers at mrge. 5️⃣Al duPont Executive Vice President – Chief Commercial Officer at @RRD 6️⃣Steve Marcinuk, AI Entrepreneur | Real Estate Investor | Connecting 1M+ Real Estate Pros and Investors Using Next-Gen Intelligence 7️⃣ Tara DeZao (she/her) Product Marketing Director, AdTech and MarTech at Pega 8️⃣ Pini Yakuel the founder and CEO of Optimove 9️⃣ Ann Fellman CMO at Bloomerang 🔟 Alex Nazarevich, VP Growth at Pixieset 💡 Thank you for sharing your expertise and helping us shape the Martech landscape! 🤝 Looking forward to collaborating again soon! #MartechSeries #GuestContributors #MarketingInnovation #Collaboration

Grab the latest in martech, from DoubleVerify’s new GenAI solution to Adobe Express’s new creative partnership: https://ow.ly/ES0750UrGbj Pacvue DoubleVerify Adobe Roku #marketing #martech #technology

A Martech bottleneck arises when inefficiencies and duplications in the marketing technology stack impede growth and operations, causing campaigns to slow down and decrease overall effectiveness. https://ow.ly/3A9950UrGaf #marketing #martech #technology

The advent of standards in open-source data lake adoption explains part of this market reality for CDPs. Instead of closed SaaS platforms, advertisers and marketers are adopting standards-driven open-source data lake solutions that offer low friction and developer-friendly toolsets, making data management more accessible and efficient. https://ow.ly/MSKC50UrG72 #marketing #martech #technology

But there are two sides to Martech. Even while it has transformative potential, poor implementation can result in serious problems like inefficiencies, lost investments, and decreased team productivity. https://ow.ly/36MJ50UrG6s #marketing #martech #technology

Zoe Lu, SVP, SMB at Pacvue chats about the state of adtech and how modern advertising is evolving in this MarTech Series catch-up: https://ow.ly/K2fW50UrG50 #marketing #martech #technology

Marketers have traditionally relied on Meta (Facebook and Instagram) and Google Ads as their main acquisition channels. While these channels still hold significant value, over-reliance on them presents serious challenges that can limit your ability to optimize your marketing strategy. https://ow.ly/h5Ye50UrG3p #marketing #martech #technology

Ad spending can be optimized with predictive bid management, and extended underperformance can be avoided with real-time tracking. When combined, these features enable firms to execute more economical campaigns, maximizing marketing expenditures and realizing substantial cost savings. https://ow.ly/IBrM50UrG2K #marketing #martech #technology

Even consumer brands struggle to spend enough on emotional, upper-funnel marketing. Both econometric modeling methods (marketing mix models) and testing (geographic or time-based holdouts) routinely understate its impact, leading to a frustrating scenario of knowing that the mix is too down-funnel focused, but being unable to prove it. https://ow.ly/Pf1k50UrG1r Marketbridge #marketing #martech #technology

Advertisers must remain vigilant to ensure that they’re not inadvertently violating policies or targeting groups they shouldn’t be. https://ow.ly/v6Is50UrFY3 Statara Solutions #marketing #martech #technology