Mascola Group

Luxury is the ability to explore intimately. Delve into the unfamiliar. Discover new ideas, new cultures, new flavors. Get a little messy in the name of understanding our planet more deeply. That's what we do for our luxury brand clients, and what we can do for you. Our team of marketing and creative experts craft bold, category-defining campaigns that push the boundaries of luxury marketing. #mascolagroup #newhavenmarketing #luxurymarketing

🏈 One day out from Super Bowl 2024, what were our favorite ads? We've got the answer right here in our post-game blog. #MascolaGroup #MarketingWithIntegrity #NewHavenAdvertisingAgency #CTMarketingAgency #SuperBowl2024 #SuperBowlAds

When you're asking your team—or agency—to create winning ad designs, here are our top criteria to keep in mind: Originality: What can you or your agency do that's left-field or visually surprising? Flexibility: Think about how your ad designs can meet multiple consumer needs at once (a good example is the Pomodoro timer—it can be great for productivity, but also count down to something exciting. How can you combine those ideas in an ad?) Elaboration: Brainstorm on how your design can be an additional element that supports/re-emphasizes your brand's core benefit. You just might be able to make your audience think about you in a new way. Synthesis: Creating visual connections between seemingly unrelated ideas can be surprising, entertaining, and memorable. How can you and your team use ideas like that to tell unforgettable brand stories? Artistic Value: This one's all about judging whether or not your designs are aesthetically pleasing. Are there visual design elements you can adjust? What about sonic branding? Or using a nostalgic color palette? Strengthening your ads' artistic value opens the door to experimentation and fun that your audience will feel when you get it right. For more—including our expert tips on how to make great ad designs, read the full blog. https://lnkd.in/e4_k2D7Y #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency

If you're charging your team with creating your company's brand story, save this post, because here are the insights they need to know: 1. You'll want them to ask each other—and you—why. It's easy to say what and how your business does what it does for audiences. But why do all of you get out bed in the morning? That's a bigger, crucial question. 2. Get them to know your audience. Yes, do the Google search and get the stats, but get them out in the world to have direct conversations too. (And if that's not in the cards, let us know—we're pros, that's why our Core User Study has worked for years). 3. Have them draft the brand story with the audience—not your product—as the hero. Make your brand about their customer journey, with your service as the solution that will help them complete their quest. For more details and ideas, check out our blog, and get in touch with Mascola Group if you need an agency that does brand Marketing with Integrity. https://lnkd.in/e4KWAdu2 #MascolaGroup #MarketingWithIntegrity #NewHavenAgency #CTMarketingAgency #brandmarketingagency