Massachusetts Business Network

When you have a million things on your plate as a business owner, marketing your own business often feels like just another item on a never-ending to-do list. Before you know it, weeks have gone by, and your business has taken a back seat 🫣 That’s where 5 Minute Marketing comes in! ⏱️ These bite-sized tasks are a simple, effective way to make progress without feeling overwhelmed. If you’ve got five minutes a day, you can keep your business moving forward—one small step at a time. Read this blog post that Ann Marie O'Braskin, founder of The Marketing Moms, wrote on this topic 👉 https://lnkd.in/e3RnUMDE

👋 New Listing Spotlight: RN Esthetics in Newburyport, MA If you're looking for a medical aesthetic practice on the North Shore, be sure to check out RN Esthetics' listing in our directory! 🔎 https://lnkd.in/eadACYgZ

MountainOne Insurance Agency, Inc. has been recognized as a “Top Insurance Employer” by Insurance Business America for the fifth time, further solidifying its reputation as a standout leader in the industry 🥳 The company previously earned this title in 2019, 2021, 2022, and 2023. Read their announcement to learn more: https://lnkd.in/epJqzUGC

👋 New Listing Spotlight: Susan Trotter, Ph.D. - Relationship Coaching in Greater Boston, MA If you're looking for a support with relationships, dating, or divorce, be sure to check out Susan Trotter, Ph.D. - Relationship Coaching's listing in our directory! 🔎 https://lnkd.in/eA63ZGrH

Check out our 112th episode of Right Here in Mass with Andrew Cassidy of Cassidy Consulting and Senior Director of Digital Strategy and Engagement for the Massachusetts Bay Transportation Authority (MBTA)! 🎙️ During this episode, we chat about: 📲 Andrew’s vast career in digital marketing and communications 📲 His previous roles in higher education 📲 What led him to work for the MBTA 📲 Challenges he’s faced and grown through during his career 📲 The start of the podcast, Spilling the T 📲 How he maintains his creativity 📲 The importance of crisis management and being proactive vs reactive 📲 Advice for anyone looking to get into marketing And more. Listen to it now and let us know what you think 🎧 https://lnkd.in/de7w3fUW

Your core values are the fundamental beliefs and guiding principles that shape the culture, behavior, and decision-making processes of a business 💡 In this blog post written by Michelle Jacobik, learn why it's crucial to define your personal core values before translating them into your business, and how these values can drive your company's success 🎉 https://lnkd.in/g5Bjzf89

Get ready for Massachusetts Business Network's next virtual Lunch 🥪 & Learn 🧑💻: Developing Your 2025 Marketing Strategy! 🤳 With 2025 right around the corner, now is the time to get clear on your marketing strategy for the new year and how you’re going to use that channel to drive brand awareness and business growth. In this Lunch & Learn, marketing experts will share how to develop and execute a strategy that converts. Join us for this webinar on Wednesday, January 8th at 12 pm EST, where we'll cover: ✅ What key marketing trends should small business owners anticipate for 2025? ✅ How can small businesses incorporate AI and marketing automation tools into their 2025 strategy? ✅ Which social media platforms should small businesses prioritize in 2025, and what types of content are likely to perform best? ✅ How can small businesses ensure their content marketing and SEO efforts align with 2025 search algorithms? ✅ Are paid ads still worth the investment for small businesses in 2025? If so, how can they maximize their effectiveness? ✅ What metrics should small businesses focus on in 2025 to measure their marketing success and make data-driven decisions? And much more. Special thanks to our guest experts who will be leading this panel: 1️⃣ Adriana Lacy of Adriana Lacy Consulting 2️⃣ Courtney Greenwood of Truly, Indigo Marketing 3️⃣ Cara Cipullo of Cape & Plymouth Business Marketing Ready to dive into your 2025 marketing strategy? Register now to reserve your spot ➡️ https://lnkd.in/e-gWPHqK

Workplace stress is unavoidable. While some level of stress can drive productivity, unmanaged or chronic stress does the opposite—it leads to burnout, disengagement, and a noticeable drop in performance ❌ In this blog post by Emily Hedrick Coaching and Consulting, she explores why stress management is a physical skill, how it directly impacts performance and company culture, and why it’s time for managers and employers to make physical stress management training a priority for their teams ➡️ https://lnkd.in/ed-ajWTH

👋 New Listing Spotlight: Paul Mammola Salon and Spa in Lexington, MA If you're looking for a full service salon, be sure to check out Paul Mammola Salon and Spa's listing in our directory! 🔍 https://lnkd.in/eVuSK8M9

Emerald Yoga Studio is proud to announce that it has been awarded the title of Best Yoga Studio on the South Shore by South Shore Home, Life, and Style Magazine! 🎊 This prestigious recognition is a testament to the studio's commitment to creating an inclusive, welcoming space for all levels of yogis and for fostering a community that supports holistic wellness and personal transformation 🧘♀️ Read more in their announcement 👉 https://lnkd.in/eRPm-A3z