Matter Communications

Super Bowl ads are more than just entertainment—they’re a masterclass in brand strategy.🏆 Members from Matter's creative and strategy team broke down ads from 🤠Tubi, ☕Dunkin’, & 📱Fetch. Learn more about why these ads stuck with us (for better or worse) and what they teach us about aligning creativity and strategy. Read more here: https://lnkd.in/eeNPZhNB #MatterMKTG #IntegratedMarketing #SuperBowlLIX #SuperBowlAds #BrandStrategy #MatterMKTG #IntegratedMarketing #SuperBowlLIX #SuperBowlAds #BrandStrategy

Mastering media interviews starts with knowing how to navigate tough questions. Bridging helps you stay on message, no matter where the conversation goes. In our latest blog, Matter Account Director and media training expert, Andrew Petro, breaks down four real-world scenarios where bridging can make all the difference: https://bit.ly/41fhLkM #MediaTraining #MediaRelations #ThoughtLeadership #PublicRelations

With ViVE under a week away, we’ve been browsing the agenda for some of the topics we’re most looking forward to hearing about. Which panels are we especially excited about, you ask? 👀 - When? Monday, February 17th at 4:15 - 5:00 PM CT - What? One Thing I Can Tell You Is Data Got to be Free’d - Where? Jazz Stage - Who? Among several other impressive names in the interoperability space, Adam Mariano, Esq, MSPH, President and General Manager, Healthcare, at our client LexisNexis Risk Solutions Healthcare. - When? Tuesday, February 18th at 10:55 - 11:40 AM CT - What? Ground Control to Major Efficiency - Where? Rock-N-Roll Stage - Who? A panel of experts to talk about “command centers” and increasing operational efficiency in healthcare, including Sonja Tarrago, MD, FAAP, Head of Physician Strategy and Engagement, at our client DexCare. Mark your calendars and be sure to tune in for some thought-provoking insights from digital healthcare leaders across the industry – and keep an eye out for some additional #ViVE takeaways from the #MatterHealth team!

Introducing our new Board Secretary, Agata Porter! Agata has 15+ years of PR and communications experience across technology, healthcare and higher education. Throughout her career, at both agency and in-house, Agata has served as a strategic counsel and thought partner across media relations, crisis communications and analyst relations. Most recently at Matter Communications, a B2B tech PR agency, she has supported innovative brands across fintech, CX, software development, cybersecurity, supply chain, and semiconductor industry in areas of PR, communications and thought leadership. Prior, Agata held various PR/communications positions across the healthcare industry in New York City. She worked at the nation's top healthcare institutions and academic medical centers and led media campaigns, reputation management and patient advocacy programs. In addition, Agata gained extensive experience collaborating with academia, by providing communications support to business, law and med schools at leading universities. Outside of work, Agata enjoys traveling, outdoors and learning about different world cuisines. Originally from Poland, she gained her MA in International Relations at Poznan University. Agata is fluent in German, Russian and Polish. Welcome, Agata!

🚨 Is Your Healthcare Social Media Strategy Ready for 2025? 🚨 Social media is a powerful tool for healthcare organizations—but in an industry built on trust, compliance, and patient care, the stakes are higher than ever. Are you following best practices or making missteps that could put your brand at risk? In our latest blog, A Healthcare Social Media Marketing Checkup: The Dos and Don’ts for 2025, we break down the essential guidelines for success: https://bit.ly/4hlWYkZ #HealthcareMarketing #SocialMediaStrategy #DigitalHealth #MarketingBestPractices

Just like Spotify gives you a look back, we’re giving you a look ahead! Matter's 2025 Marketing Trends "Un-Wrapped" blog breaks down what’s on the horizon—from AI tools to hyper-personalization. Ready to stay ahead of the curve? 🔗 Read more: https://lnkd.in/eefP9267 #MKTG #IntegratedMarketing #2025MarketingTrends

From startups to mature organizations across insurance, legal, finance, real estate and consultancy services, #MatterPrecision has been amplifying brand messages, building executive visibility and earning top-tier media coverage for professional services brands for over a decade. In January, the team has kicked off, expanded or continued impactful PR programs with notable brands and will continue to help professional services companies tell their unique partner and customer stories in 2025 and beyond. Hear from GM of Matter Precision, Vanessa Taylor, and learn more about the group's new clients and momentum in today's announcement here: https://bit.ly/4ghLoGf #PublicRelations #Communications #ProfessionalServices

See how the Matter team describes their approach to marketing and PR… with emojis! 🎯🚀🤓 #NEVYs24 . . . #MatterMKTG #MatterPR #IntegratedMarketing

Tick tock, TikTok ⏰ As the possibility of a #TikTokBan grows, brands are faced with tough decisions. But don't panic—the uncertainty also presents an opportunity for brands to think ahead and adapt to an evolving short-form content landscape.  More about what brands need to know — and how to prepare for what comes next — here:

What fuels the minds behind Matter? 🤔 We asked our team for their go-to drink orders to kick-start a busy day! #NEVYs24 . . . #MatterMKTG #MatterPR #IntegratedMarketing