Matterfull

As the DOJ and Google present their closing arguments in this landmark antitrust trial, the ad tech world is watching closely. This case challenges Google’s role in digital advertising and raises critical questions about competition, transparency, and innovation. At Matterfull, we believe in a thriving, competitive ad tech ecosystem where innovation flourishes for the benefit of all stakeholders. The outcome of this trial could signal significant changes for the industry—and we’re here to help make sense of it all. Read more about the case here: https://lnkd.in/eRS8n7f5 What impact do you think this trial could have on the future of ad tech? #AdTech #DigitalAdvertising #Antitrust #Matterfull #Innovation

What Is Programmatic Advertising? Efficiency, precision, and scale—these are the hallmarks of programmatic advertising, the technology transforming how brands connect with their audiences. Want to know how it works, its benefits, and why it’s the future of digital marketing? We've broken it all down in our latest blog post. Whether you're new to programmatic or a seasoned pro, this guide is for you. Read the full article here: https://lnkd.in/eYtwBkJ7 #ProgrammaticAdvertising #AdTech #DigitalMarketing #Matterfull

AdExchanger’s latest article discusses why CPMs might be the wrong metric to prioritize in CTV advertising. Are there smarter ways to measure success? Let us know your thoughts! #CTV #AdTech #CampaignMetrics #DigitalAdvertising #BeMatterfull

Creative fatigue is a challenge many mobile game marketers face, impacting campaign performance as ads lose their effectiveness over time. But identifying and tackling this issue can help maintain audience engagement and ROI. Read more in our new post: https://lnkd.in/dm379KrM #MobileMarketing #CreativeStrategy #AdPerformance #GameMarketing #Matterfull

With over 8 million apps between the App Store and Google Play, promoting your mobile app effectively is crucial for success. Check out our latest post where we break down the top strategies to attract users! #AppPromotion #MarketingStrategies #MobileGrowth #Matterfull

Effective brand safety strategies ensure your ads engage the right audiences in the right environments. Discover the top strategies in our latest blog post.

The key to staying ahead is making smart use of audience data to strengthen and future-proof your marketing strategy. With data-driven insights, marketers can make informed decisions, better understand audience needs, and drive meaningful engagement across channels. Prioritizing privacy-first and ID-agnostic data solutions empowers brands to adapt seamlessly and create lasting connections.

According to an article from Marketing Tech Outlook DOOH is revolutionizing how brands engage with audiences in high-traffic areas. With real-time data, AI, and programmatic buying, DOOH delivers dynamic, personalized content that adapts to conditions like time of day, weather, and audience demographics. This innovation allows marketers to capture attention in ways traditional ads can’t. Is your brand leveraging the full potential of DOOH? #DOOH #DigitalMarketing #ProgrammaticAdvertising #AdTech #Matterfull

According to the latest data from Comscore, Hulu is dominating the Connected TV ad market, accounting for 42% of all ad impressions. As consumers increasingly shift to streaming, CTV offers brands and advertisers an unparalleled opportunity to engage with targeted audiences. This presents a huge opportunity for brands and advertisers to refine their strategies and leverage platforms that capture a massive share of audience attention. As the CTV space continues to evolve, what are you doing to stay ahead in your ad strategies? #CTV #Advertising #AdTech #MarketingTrends #DigitalStrategy #Matterfull

 Privacy laws are evolving, and marketers must adapt. Explore how AI can offer solutions while respecting data privacy and user consent in our latest blog post. #privacy #BeMatterfull https://lnkd.in/ejj-QHAX