Matz Analytics

Recently saw that searches for ‘red light therapy device’ have increased 450% over the past five years. Consumer preferences are changing, and here are my thoughts: Did I make this post to tell you to sell ‘red light therapy devices’? No… But here’s why this example is useful:  👉Spotting a relevant trend or change can help influence strategy for your business/product. When you spot a trend, there’s value in understanding how it impacts three key areas: ➡ Your customers: What are they prioritizing or searching for? ➡ Your industry: Are competitors responding? Are there opportunities? ➡ Your strategy: How can you turn this info into measurable results? Keeping an eye on trends can give you a sneak peek at what’s happening and what’s coming next. And, if it’s good data, you can use it to make smarter moves for your business/product. 👉 What happens if you work in a niche market where data isn’t so easy to find? Sometimes you need to dig deeper—on your own or with a partner like Matz Analytics—to uncover the hard-to-find data that makes a difference. When you can use data to make decisions, you can double down… …and win. (via Exploding Topics)  👉 P.s. What trends have you noticed in your industry?

Stop guessing, start growing. 🚀 When you understand your audience, you can focus your marketing on what really matters—reaching the right people, at the right time, with the right message. In our latest article, we break down how to leverage market research to drive data-driven growth and make confident, strategic decisions. Read now to learn how even simple insights can help you increase sales, refine your strategy, and make every marketing dollar count.

𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐃𝐚𝐭𝐚 📈 In today's fast-paced business environment, staying ahead means making informed decisions. At Matz Analytics, we excel at turning complex data into clear, actionable insights through advanced market research and data analytics. 𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐔𝐬? -- Expert Analysis: Our skilled team dives deep into your data to uncover trends and patterns that align with your unique business goals. -- Tailored Market Research: We recognize that every business is unique. Our personalized approach gives you a comprehensive view of your market and helps pinpoint the best ways to enhance your business. -- Data Transformed to Assets: Data is only valuable when it leads to action. We provide clear recommendations that empower you to make confident, data-driven decisions for your business.  Success Stories From startups to corporations and nonprofits, we've helped clients across various industries achieve their goals. Our insights have driven product launches, optimized marketing strategies, and improved customer satisfaction. Read more about our success stories here: https://lnkd.in/g8aqZFkp 🚀𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚? Join the growing number of businesses using data to fuel their growth. Contact us today and turn your data into a competitive advantage. 

Will Paris’s economy suffer from hosting the Olympics? The Olympic Games have been a global phenomenon for over 125 years, and these multi-billion-dollar events can lead to significant economic benefits—if executed properly. Market research and data analytics play a crucial role in the success of these extensive events, providing the insights needed to make informed decisions throughout the planning process. For example, the 2012 Summer Olympics in London showcased how strategic planning and sustainable development could transform the event into an economic success with lasting benefits. The developments from the London Games have become integral parts of the community, and the IOC reports 110K jobs created from 2010-2017 surrounding the Queen Elizabeth Olympic Park. In contrast, the 2014 Winter Olympics in Sochi illustrated the financial pitfalls and ongoing economic challenges that can arise from poor planning and insufficient management. The infrastructure developed for the Sochi Olympics was designed to support the event and has seen limited use since. Alongside being the most expensive Olympic Games in history, the ongoing maintenance costs remain high, and the economic impact has not been as beneficial as anticipated. Market research is essential for identifying infrastructure investments that will create long-term benefits. Without thorough research, poor planning can result in underutilized facilities and mounting debt. As we look at the Paris 2024 Summer Olympics, there have already been some unforeseen challenges leading to budget adjustments. The question remains: will these Games be an economic success or setback for Paris? Read our full article to discover our predictions and to learn about the importance of market research, even when hosting the Olympic Games: https://lnkd.in/gyKkh8Yb

The addition of Hurricane Beryl to this year’s floods will certainly lead to more insurance payouts in 2024, right? Wrong. Here’s why: Our recent analysis reveals there's no direct link between the number of flood events and the amount paid out in insurance claims. Factors like the timing of claims, insurance coverage specifics, and local preparedness all play a role. What does this mean for businesses? 🏢 Just as predicting insurance payouts isn’t straightforward, understanding market dynamics and customer behavior requires deep insights and robust data analysis. Market research is crucial for identifying trends, making informed decisions, understanding customer needs, and adapting to changes. In a world full of uncertainties, businesses that invest in market research are better equipped to navigate complexities and thrive. 📈 Want to dive deeper into Hurricane Beryl? Read our full article below to learn more about the importance of market research in navigating challenges! ⬇ https://lnkd.in/gGzvEba2 #MarketResearch #BusinessStrategy #DataAnalytics #HurricaneBeryl #BusinessGrowth #CustomerInsights

We're #hiring! Join Matz Analytics as a Research Analyst Intern! 📍 Location: Remote 📅 Start Date: Late August 2024 ⏳ Duration: 10 weeks Gain hands-on experience in market research and data analytics, working directly with our founder. Apply today or share with your network! #hiring #internship #marketresearch #dataanalytics #MatzAnalytics

Investing in Fireworks this 4th of July? 🎇 We indexed the S&P 500 and consumer firework spend to the year 2000 to see how fireworks have fared against one of the most watched stock market indices. Yes, consumer spending and stock market performance measure different aspects of the economy, but this comparison highlights intriguing growth. While the S&P 500 has shown consistent growth, consumer fireworks spending has skyrocketed. From 2000 to 2023, the S&P 500 grew nearly threefold, ending at approximately 2.99 times its original value. On the other hand, consumer fireworks spending increased over fivefold, peaking dramatically in 2020 at over 4.6 times the 2000 level and continuing to rise slightly thereafter. We aren’t advising you to invest in fireworks rather than the S&P 500, but... Happy 4th of July! #DataAnalysis #MarketTrends #SP500 #ConsumerSpending #MarketResearch #Fireworks #Analytics

What constitutes an effective survey? You have likely taken more than a few in your lifetime, and we’re sure they could have used some improvement. 🚀 Our latest case study, “User Sentiment Toward Surveys”, dives into survey preferences and attitudes toward survey participation. The insights gathered from this survey are crucial for initiating efforts to enhance survey designs, leading to more effective outcomes. Our results highlight a general liking towards surveys and a preference for monetary incentives. Though limitations of sample size and voluntary participation could pose a bias, we have found a strong pattern within our results. These findings are particularly valuable for clients looking to leverage surveys for market research and customer feedback. Click the link below to learn more about the feelings our participants had toward surveys and let us know if you share the same thoughts! 📊 https://lnkd.in/gu-dvszn

I just hired an intern. Here’s what it taught me about b2b sales: Just kidding... In all seriousness, when I started Matz Analytics, I couldn’t have predicted just how incredible our first year would be (and it’s still not over). Today, I’m excited to share a significant milestone: I recently hired our first intern, Jane Moore, for the summer of 2024, and I’m really excited to have her on the team. Over the past year, Matz Analytics has had the privilege of collaborating with some fantastic companies, delivering top-notch market research and data analytics. Thanks to our early success, we've been able to expand and take on several new challenges. 📈 Stay connected with us by following the Matz Analytics page. Exciting updates are on the horizon, and we’d love for you to join us! #MatzAnalytics #MarketResearch #DataAnalytics #Entrepreneur #Internship

We're excited to share the first result from our recent survey on people's attitudes toward taking surveys! Yes, you read that right – it's a survey about surveys! We promise, it's more insightful than it sounds. 📈 This survey is part of our ongoing effort to better understand the preferences and concerns people have regarding surveys. Your feedback helps us improve the way we design and conduct surveys, ensuring they are more engaging and valuable for everyone involved. The pie chart below represents the general sentiment of our respondents toward participating in surveys. As we explore these results, we also reflect on the potential for self-selection bias and other factors that could influence the responses. Your participation helps us navigate these nuances. Stay tuned for more insights as we dive deeper into the data. We'll be sharing additional findings and graphics in the coming days! #SurveyResults #MarketResearch #CustomerFeedback #DataInsights