Mavern Media

🎄 Merry Christmas & Happy New Year! 🎉 From all of us at Mavern Media, we’re wishing you a holiday season filled with joy, warmth, and cherished moments. Thank you for being part of our journey this year. Here’s to a prosperous and exciting 2025!

🎄 Merry Christmas & Happy New Year! 🎉 From all of us at Mavern Media, we’re wishing you a holiday season filled with joy, warmth, and cherished moments. Thank you for being part of our journey this year. Here’s to a prosperous and exciting 2025!

𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗵𝗲𝗰𝗸 𝗶𝘀 𝗙𝗶𝗻𝗴𝗲𝗿𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗶𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? As the #digitaladvertising landscape evolves, so do tracking technologies. While cookies have been the go-to method for tracking user behavior online, 𝗳𝗶𝗻𝗴𝗲𝗿𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 has emerged as an alternative—one that's both innovative and controversial. At Mavern Media, we are always looking to educate our partners and clients about these industry shifts, breaking down complex topics into actionable insights. Here's what you need to know about fingerprinting: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗙𝗶𝗻𝗴𝗲𝗿𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴? Fingerprinting uses unique attributes of a user’s device or browser to create a "digital fingerprint" that tracks them across the web—no cookies required. Examples of these attributes include: • Browser type and version • Operating system • Screen resolution • Installed fonts and plugins • Language settings and time zone • Hardware details (e.g., GPU/CPU) • By combining these, fingerprinting builds an identifier that’s hard to block or erase. 𝗙𝗶𝗻𝗴𝗲𝗿𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝘃𝘀. 𝗖𝗼𝗼𝗸𝗶𝗲𝘀 Cookies: • Explicitly stored on a user’s browser • Can be deleted or blocked by users • Require user consent under privacy regulations 𝗙𝗶𝗻𝗴𝗲𝗿𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴: • Doesn’t require storage on the user’s device • Harder to detect or block • Operates without explicit user consent 𝗣𝗿𝗼𝘀 & 𝗖𝗼𝗻𝘀 𝗼𝗳 𝗙𝗶𝗻𝗴𝗲𝗿𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 Pros: • Tracks users even if cookies are blocked or deleted • Provides robust tracking across devices and sessions Cons: • Less transparent and harder for users to opt out • Faces scrutiny under privacy regulations (e.g., GDPR, CCPA) • Undermines trust and pushes back against privacy-first initiatives While fingerprinting is a powerful tool, it raises significant privacy concerns. As an industry, we need to embrace transparency and privacy-forward solutions, like Google’s Privacy Sandbox and contextual targeting. These approaches balance effective ad delivery with consumer trust—something we prioritize in every campaign we build.

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗶𝗿𝘀𝘁! Our very own Kyle Kuchera dives deep into one of the most pressing topics in digital advertising today: 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗰𝗼𝗼𝗸𝗶𝗲𝘀. As privacy laws tighten and consumer trust becomes the cornerstone of success, publishers must adapt to thrive. In his latest article, Kyle explores: • Why first-party data is critical for compliance, trust, and better audience insights • How combining #contextualtargeting with first-party data can unlock new revenue streams • Practical steps publishers can take to future-proof their strategies At Mavern Media, we're proud to support solutions like 𝗦𝗶𝗴𝗻𝗮𝗹𝗧𝗮𝗽, helping publishers and advertisers navigate this privacy-first future with confidence. #privacyfirst #curation #programmaticads https://lnkd.in/ewsFfvPs

#Curation is no longer just a trend—it’s the future of #programmatic advertising. SSP-driven targeting and supply path optimization are transforming how marketers, publishers, and DSPs connect, driving better efficiency and outcomes across the board. At Mavern Media, we’re leading the charge with SignalTap, our #AI-powered tool that takes curation to the next level. By delivering premium inventory and precise targeting, we’re helping clients navigate the cookieless future with confidence. Our very own Michael Burns just shared this insightful article from Equativ : a must-read on why curation is driving scale and efficiency across the programmatic ecosystem. Take a look and see why this strategy is transforming the way we connect buyers, sellers, and premium inventory.

We're getting just a tad ahead of ourselves here, but we just had to! As the year winds down, we just want to take a moment to say 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶. To our amazing partners and agencies, your trust and collaboration have meant everything to us. This year’s successes wouldn’t have been possible without the work we’ve done together, and we’re so grateful to be on this journey with you. Here’s to a holiday season filled with joy, rest, and maybe a little too much dessert—and to an even brighter year ahead! 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗔𝗹𝗹 𝗼𝗳 𝗨𝘀 𝗮𝘁 𝗠𝗮𝘃𝗲𝗿𝗻 𝗠𝗲𝗱𝗶𝗮! Cheers, The Mavern Media Team

We're getting just a tad ahead of ourselves here, but we just had to! As the year winds down, we just want to take a moment to say 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶. To our amazing partners and agencies, your trust and collaboration have meant everything to us. This year’s successes wouldn’t have been possible without the work we’ve done together, and we’re so grateful to be on this journey with you. Here’s to a holiday season filled with joy, rest, and maybe a little too much dessert—and to an even brighter year ahead! 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗔𝗹𝗹 𝗼𝗳 𝗨𝘀 𝗮𝘁 𝗠𝗮𝘃𝗲𝗿𝗻 𝗠𝗲𝗱𝗶𝗮! Cheers, The Mavern Media Team

🚀 Why Supply Path Optimization (SPO) is a Programmatic Must-Have Our Operations Lead, Noah Held, recently broke down why SPO is transforming programmatic advertising. It’s not just about efficiency—it’s about smarter ad spend, better performance, and full transparency. Key highlights: - Transparency: Know where your dollars go and keep your brand safe. - Efficiency: Fewer middlemen mean faster delivery and a bigger impact. - Performance: Match campaigns with the best channels and premium inventory. As Noah pointed out, SPO is essential in tackling today’s privacy and addressability challenges. If it’s not on your radar yet, it should be! How are you thinking about SPO in 2024? Let’s chat. #programmaticadvertising #SPO #adtech #digitalmarketing

𝗪𝗵𝘆 𝗦𝘂𝗽𝗽𝗹𝘆 𝗣𝗮𝘁𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗦𝗣𝗢) 𝗶𝘀 𝗧𝗮𝗸𝗶𝗻𝗴 𝗢𝘃𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 Transparency, efficiency, and better performance—#SPO is changing the game in #programmatic. By streamlining how #advertisers buy inventory, SPO cuts through the clutter, reduces fees, and ensures campaigns deliver where it matters most. From finding the right exchange for your native or #CTV ads to unlocking premium inventory via #PMPs, SPO is the strategy you can’t afford to overlook in 2025 planning. Check out our latest blog post, where our own Noah Held breaks it all down with insights that are both approachable and actionable. Let’s make those ad dollars work smarter, not harder. #curation #ai #programmaticads #digitalmedia https://lnkd.in/eEAdNbsj

We couldn’t be more thrilled about our time at the Digiday Programmatic Summit in Nashville! As proud sponsors of the event, Mavern Media was honored to be part of such a dynamic and inspiring gathering of #programmatic leaders. Our very own Kyle Kuchera represented Mavern, connecting further with industry experts while driving conversations about the future of #programmaticadvertising. The summit was a huge success, packed with standout sessions covering key trends like AI-powered targeting, evolving identity landscapes, and actionable strategies for #CTV and #retailmedia. It was certainly energizing to see such strong alignment between the challenges discussed and the solutions we’re building at Mavern with SignalTap. Thank you to everyone we met—the insights and collaborations we had are what make events like this so impactful. We’re excited to carry this momentum forward into 2025 and beyond! Let’s keep the conversation going! Reach out if you’d like to dive deeper into the summit takeaways or explore how we can partner.