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The talented Allie Anthony of KESQ shared a sneak peak of IEHP's Hometown Hero-themed video launching later this week titled, “Start the Conversation.” 2024 “American Idol” winner Abi Carter has partnered with the Inland Empire Health Plan (IEHP) in a campaign that aims to generate conversation around mental health needs for young people and promote the importance of doctor visits. The National Alliance on Mental Illness noted that 64% of individuals living with a mental illness felt that their conditions worsened around the holidays. In this season of light, let us be reminded that there are good and compassionate people taking actionable steps to address the very real youth mental health crisis.

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🔥📰Hot off the press! Features and health reporter Ema Sasic sits down for an in-depth interview with 2024 “American Idol” winner Abi Carter to discuss her new partnership with IEHP for mental health awareness. Great amplification for a wonderful campaign. 🔽🔽🔽

2024 "American Idol" winner Abi Carter today announced the kickoff of a campaign with IEHP in support of mental health awareness for youth throughout her hometown region of the Inland Empire. The consequences of failing to address adolescent mental health conditions can extend to adulthood, impairing opportunities to lead fulfilling lives as adults. Our thanks to Allie Anthony for her wonderful coverage on this awesome and important partnership!

interTrend Communications, Inc. continues to break the mold of traditional car advertising and marketing campaigns. Their work on Toyota's latest campaign involved visionary Indian director Tarsem Singh (The Fall, Dear Jassi) who spearheaded a collection of stunning short films that aim to authentically capture eight different genres of Asian cinema. View the series of mini-movies in the link below. Our thanks for the in-depth coverage to Steven Weintraub and the talented Safeeyah Kazi.

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⚠️ In a follow-up article by CBR, supervising director Jae Woo Kim and executive producer Frank Mele discuss continuing the journey for a second season of "GRIP." "Authenticity is always key. At the end of the day, we're telling a story, but we're also disciplined in commercial filmmaking."

🏎️💨 The importance of brands connecting authentically with their target audiences in meaningful ways is priority No. 1. Correspondent and news writer Chike Nwaenie hits on all the right questions with Intertrend's executive director of strategy and creative for season two of the #ToyotaAnime series, "GRIP."

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