McFadyen Digital

McFadyen Digital

IT Services and IT Consulting

Vienna, VA 53,245 followers

The trusted partner for your digital commerce journey.

About us

McFadyen Digital helps brands and startups launch and grow their digital commerce and marketplace initiatives. With nearly 30 years of ecommerce experience, the company delivers strategies and solutions that drive measurable business results. From concept to execution, McFadyen Digital partners with clients to create exceptional digital commerce and marketplace experiences. Supporting the complete marketplace operator journey, we take a collaborative approach to composable digital commerce technology, strategy, architecture, and integrations, working with leading enterprises to ensure their customers are delighted by scalable and profitable shopping experiences. As a truly global firm with active clients spanning five continents, we offer the competitive advantages of rapid value realization, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients.

Industry
IT Services and IT Consulting
Company size
201-500 employees
Headquarters
Vienna, VA
Type
Privately Held
Founded
1987
Specialties
Ecommerce, Marketplaces, Ecommerce Strategy, Ecommerce Consulting, Ecommerce Implementation, Marketplace Strategy, Marketplace Consulting, Marketplace Implementation, Mirakl, Marketplacer, Adobe Commerce, BigCommerce, Shopify, commercetools, Circular Platform, Reverse Logistics, Digital Commerce Strategy, Digital Commerce, Ecommerce Marketing, Marketplace Marketing, User Experience, Headless Commerce, MACH Alliance, Composable Commerce, B2B Ecommerce, and B2B Marketplace

Locations

  • Primary

    8229 Boone Boulevard

    820

    Vienna, VA 22182, US

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  • 12-B, Leela Infopark

    Technopark Campus

    Thiruvananthapuram, Kerala 695582, IN

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  • BKN Ambaram Estates, #648/L,

    1st Stage, 1st Cross, Indira Nagar

    Bangalore, Karnataka 560038, IN

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  • A-Wing, 2nd Floor, Athulya Building

    InfoPark, Kakkanad

    Kochi, Kerala 682030, IN

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  • Rua Patricio Farias, Nº 55

    Sala 702, Itacorubi

    Florianopolis, Santa Catarina 88.034-132, BR

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Employees at McFadyen Digital

Updates

  • The 2025 National Association of Wholesaler-Distributors Executive Summit event highlighted major shifts in #B2B and wholesale distribution, with 6 insights standing out above all: 🔹 Data readiness is the biggest roadblock to digital transformation. Many wholesalers want to scale online sales but lack the necessary taxonomy, data architecture, and structured product catalogs to create a seamless digital experience. Without a strong data foundation, even the best e-commerce strategy struggles to deliver results. 🔹 Millennials are now key decision-makers. Their expectations demand digital-first experiences, self-service options, and seamless transactions. Distributors and wholesalers must adapt to remain competitive. 🔹 Technology is an enabler, not the strategy. B2B leaders prioritize operational efficiency, profitability, and customer experience over technology-first decisions. The key question is how digital tools align with long-term business goals. 🔹 AI in B2B is still in the early stages. Unlike B2C, where AI-driven personalization and automation are well established, many B2B organizations are still exploring where AI fits. The opportunity lies in practical, business-aligned AI applications that simplify adoption and drive measurable value. 🔹 Field sales enablement remains a challenge. Many businesses still struggle with digitizing sales processes—especially those tied to complex ERP-driven operations. While digital tools aren’t replacing traditional sales, they can significantly enhance efficiency and effectiveness. 🔹 E-commerce is more than just a transaction—it’s a business accelerator. While some B2B companies still view digital commerce as a small-ticket sales channel, industry leaders are proving that a strong digital strategy improves visibility, enhances customer experience, and drives long-term growth. B2B wholesale is evolving fast, and composable commerce, AI, and data-driven digital transformation will be key to staying ahead. The companies that invest in these capabilities today will gain a competitive edge and drive sustained growth. 📩 How prepared is your business for these shifts? McFadyen Digital helps wholesalers and distributors overcome digital transformation challenges with the right strategies and technologies. Let’s talk—reach out to explore how these trends apply to your business. #NAW2025 #B2BCommerce #DigitalTransformation #Ecommerce #AI #ComposableCommerce

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  • 📖 How about an insightful read to wrap up your week? Our President, Jon Reily, just penned a fantastic piece for Retail Today, diving into the trends shaping retail in 2025. From #AI-driven personalization and smart stores to the evolving #metaverse, Jon shares real-world examples and practical insights for future-ready leaders. Whether you're navigating #omnichannel strategies or wondering how to balance #personalization with privacy, this article has something for you. 👉 Check it out here: https://lnkd.in/dPdHu2yk #RetailTrends #Innovation #AI #SmartStores #McFadyenDigital #FutureOfRetail

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  • Here’s what’s happening: ⚡ 73% of B2B buyers are Millennials and Gen Z—they expect digital self-service, not phone calls and faxes. ⚡ 93% of purchases start online, but if your platform isn’t seamless, buyers will go elsewhere. ⚡ 10+ channels influence every purchasing decision, yet many businesses lack the tools to connect them. But simplifying the buyer journey doesn’t just solve these issues—it unlocks untapped potential: 💡 After-hours revenue from 24/7 online ordering. 💡 50% YOY sales growth for businesses modernizing their e-commerce platforms. 💡 Loyalty and retention by delivering personalized, frictionless experiences. At McFadyen Digital, we’ve spent 30+ years helping businesses navigate these exact pain points. 📍 Meet with our experts -Adam Thibodeaux, Jon Reily and Tom M McFadyen- at the 2025 National Association of Wholesaler-Distributors Executive Summit and talk about how to simplify your buyer journey and drive growth. Click below to schedule your free consultation: 👉 https://lnkd.in/d7gaW7iZ

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  • 🎙 New Episode Alert: The Platform Disco Podcast 🎧 In this week's episode, David Detjen and Paul Krauss welcome Natascha Priemel, Sales Director at North Data GmbH, to dive into the powerful role of transparency and data-driven insights in today's business landscape. North Data is a leading #SaaS platform specializing in analyzing, aggregating, and visualizing corporate data. From uncovering business networks to exploring ownership structures and compliance insights, this tool is a game-changer for professionals across industries. 👉 Listen to the episode here: https://lnkd.in/dRNBPuum In this episode, we explore: ✅ How North Data empowers sales teams with targeted customer searches by industry or region ✅ Real-world use cases, including uncovering misconduct in healthcare and analyzing complex corporate networks for journalists and authorities ✅ The critical role of transparency in modern business governance and its challenges ✅ Premium features that drive compliance, especially under the context of supply chain laws Tune in for an insightful discussion about how North Data is transforming corporate transparency, empowering better decision-making, and enabling businesses to thrive in a connected world. #PlatformDisco #NorthData #DataTransparency #Compliance #DigitalTransformation

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  • 💡 We’re excited to be heading to the 2025 National Association of Wholesaler-Distributors Executive Summit soon. With so much happening at the event, it can feel overwhelming to know where to start. That’s why we’ve created this #tailored guide to help you navigate it all. Whether you're a #sales leader, #operations executive, #finance strategist, or #tech visionary, #NAW 2025 has something transformational for you. But with so much to explore, where should you focus your time? 🎯 Our guide breaks it down for you! From must-attend sessions to strategic networking tips, we’ve tailored recommendations for every role to help you extract maximum value from the event. 💡 Ready to navigate NAW 2025 with confidence? 📩 Pro Tip: Let McFadyen Digital help you align your learnings with actionable strategies for your business. Reach out to our team today and schedule a meeting at the link: https://lnkd.in/d7gaW7iZ #NAW2025 #EventGuide #DigitalCommerce #Leadership #McFadyenDigital

  •  National Retail Federation 2025: Key Themes Shaping the Future of Retail This year’s #NRF Big Show brought together the brightest minds and the most innovative technologies to redefine the retail landscape. Here are some of the top themes we explored: 🔍 Transforming In-Store Experiences: AI-driven insights like IKEA's Ariadne Tool and Lowe’s digital twins are reshaping how retailers optimize customer journeys and operational efficiency. 🤝 B2B Innovations: A growing emphasis on adapting B2C trends like personalization and seamless purchasing experiences to meet the unique needs of business clients. ⚙️ Empowering Teams with AI: Workforce tools like Indigo Books Ltd’ use of Quinyx are enhancing employee satisfaction and operational agility. 🎤 Self-Service Solutions: From voice-interactive kiosks to AI-powered product locators, self-service technologies are empowering customers and boosting efficiency. 🚀 From Hype to Action: Retailers are closing the gap between AI innovation and actionable adoption, focusing on practical solutions that address foundational challenges. Want to dive deeper into how these trends are shaping the future of retail and discover what’s next? 📖 Read the full recap on our blog to uncover more insights and see how McFadyen Digital is helping retailers turn innovation into action: https://lnkd.in/ds73h8xP #NRF2025 #RetailInnovation #DigitalCommerce #AIinRetail #FutureOfRetail

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  • View organization page for McFadyen Digital, graphic

    53,245 followers

    The National Retail Federation’s Big Show is almost here, bringing together the brightest minds and latest innovations in retail. Here’s why you should make time to visit McFadyen Digital at booth #803 (Level 1): 1️⃣ Explore the Future of Retail Innovation Dive into the latest trends, from #AI-powered personalization to #omnichannel excellence and sustainability strategies. Learn how these advancements can drive your business forward. 2️⃣ Connect with Experienced Industry Professionals Our team—Tom M McFadyen, Jon Reily, Adam Thibodeaux, Jeremy Blanford, Wesley Hodges, and Jeff Mikos.—brings decades of expertise in digital commerce and marketplace strategies. Let’s discuss how we can help solve your most pressing challenges. 3️⃣ Discover Marketplace Monetization Strategies As leaders in multi-vendor commerce solutions, we’ll share insights into how retailers are creating scalable marketplaces and unlocking new revenue opportunities. 4️⃣ Tailored Solutions for Unique Business Needs No two businesses are the same. Let’s collaborate on customized strategies that align with your goals, helping you stay ahead in today’s dynamic retail environment. 5️⃣ Be Part of Retail’s Defining Conversation NRF 2025 is the place to exchange ideas, spark innovation, and chart the future of commerce. We look forward to being part of the conversation with you. 📍 Visit us at booth #803 (Level 1) for tailored insights, practical solutions, and engaging discussions. 📅 January 12-14, 2025, at the Jacob K. Javits Convention Center in New York City. 👉 Register today: https://lnkd.in/dZWntByq 💬 Which retail innovations are you most excited to explore? Share your thoughts below, and let’s connect at NRF! #NRF2025 #RetailInnovation #DigitalCommerce #MarketplaceSolutions #AIinRetail #OmnichannelStrategies #Sustainability

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  • We’re excited to see our recent report, "Transforming B2B Ecommerce for the Modern Buyer", sparking conversations. Thank you Leandro Ratz for sharing your thoughts and highlighting some of the report's key insights. With B2B ecommerce expected to surpass $57 trillion in global sales by 2030, modernizing platforms has never been more crucial. The report dives into how businesses can adapt to meet the expectations of new generations, like Millennials and Gen Z, who prioritize personalized and efficient digital experiences. We also explore the impact of digital-first competitors like Amazon Business and Alibaba, the growing trend of direct-to-consumer (DTC) models embraced by companies like Nike and Tesla, and the adoption of advanced technologies enabling future-ready ecosystems. Want to explore these trends and strategies in detail? Access the full report now and at https://lnkd.in/e9PhZW32 and learn how to stay ahead in the evolving world of B2B ecommerce. #B2BEcommerce #DigitalInnovation #EcommerceStrategy #BusinessGrowth

    View profile for Leandro Ratz, graphic
    Leandro Ratz Leandro Ratz is an Influencer

    Marketplace Specialist | Operations Retail | Management Sales | Retail Media

    Qual é o potêncial do B2B no E-commerce? Um documento lançado pela McFadyen Digital com o tema "Transformando o Ecommerce B2B para o Comprador Moderno" (traduzido) analisa a transformação do comércio eletrônico B2B global e projeta uma venda de +U$57 trilhões até 2030. O relatório destaca a necessidade de modernizar as plataformas B2B para atender às expectativas das novas gerações de compradores, como Millennials e Gen Z, que preferem experiências digitais personalizadas e mais eficientes. Além disso a McFadyen Digital aborda outros temas no documentos como: A competição de empresas digitais como Amazon Business e Alibaba na corrida por redefinir o mercado oferencendo uma experiência do usuário customizada e mais eficiênte e como isso está impulsionando o B2B digital. A tendência do DTC nessa frente B2B, citando empresas como Nike e Tesla, que adoratam o modelo para elimitar intermediários, aumentar a rentabilidade das vendas e fidelizar seus clientes de forma direta! E a adesão a novas tecnologias que possam oferecem um ecossistema que viabilize esse crescimentos, dando estrutura para empresas B2B se desenvolverem no E-commerce. O documento conclui que modernizar o comércio eletrônico B2B é essencial para competir no mercado atual. Se quiser ler o relatório: Transforming B2B Ecommerce for the Modern Buyer completo da McFadyen Digital, comente aqui em baixo para receber o documento.

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  • 🌟 As the year draws to a close, we pause to reflect on all that has been accomplished and the connections that have enriched our journey. This year brought growth, challenges, and triumphs, each contributing to the progress we’ve made together as a company. We are deeply grateful for the trust, collaboration, and shared successes that made #2024 truly remarkable.   As we look ahead to #2025, we embrace the promise of new opportunities and the chance to continue building on the foundation we’ve created. Whether celebrating with loved ones or taking a moment to recharge, we wish you a season filled with joy, warmth, and inspiration.   Thank you for being a part of McFadyen Digital's story. Here's to a bright and prosperous year ahead! #HappyHolidays #McFadyenDigital #2025

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  • McFadyen Digital is heading to National Retail Federation's 2025 Big Show and we invite you to visit us at our booth in the expo hall.   Stop by and meet our team of experts—Tom M McFadyenJon ReilyAdam ThibodeauxJeremy BlanfordWesley Hodges, and Jeff M.—to explore how the latest trends and partnerships in retail are shaping the future of commerce.   From #AI-powered customer experiences to #omnichannel strategies bridging online and in-store journeys, and advancing #sustainability efforts within retail ecosystems, #NRF2025 offers a front-row seat to innovation. Our team will be there to discuss how these trends can translate into actionable opportunities for your business.   💡 Curious about our newest partnerships or ready to optimize your digital commerce strategies? Visit our booth (#803, 10x20 on Level 1) to connect, gain insights, and explore tailored solutions for staying ahead in today’s dynamic marketplace.   📅 We can’t wait to connect with you at NRF 2025. Register now at https://lnkd.in/dZWntByq #NRF2025 #RetailInnovation #AIinRetail #OmnichannelStrategies #Sustainability #DigitalCommerceSolutions

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