Measured

There is no disputing that Google has become the world-wide de facto tool for website and marketing analytics. But as media measurement and optimization has reached such an advanced and sophisticated level, is it really the right tool for today’s marketers, or is it leading them astray? The simple answer that I address in this video blog is that using Google Analytics (GA) for cross-channel optimization is dangerous for today’s marketers, and here’s why: https://lnkd.in/guy2bs78

We’re very pleased to announce that Measured has ranked No. 327 as one of the fastest-growing companies in North America on the 2024 Deloitte Technology Fast 500™. This is the third consecutive year Measured has won this prestigious award. This is timely recognition for Measured as the industry’s leading incrementality measurement and optimization platform – and the very first to triangulate the powerful attributes of MMM with incrementality testing and platform data for significantly more accurate, actionable, and trustworthy insights into marketing performance.💥 As we close out a very productive, busy year filled with exciting upgrades to our platform, this Deloitte award is testament to the dedication and commitment from our data science, product, and engineering teams and their vision and approach to developing world-class technology. On behalf of the team at Measured, thank you, Deloitte! Expect to see more great things from us in 2025! #Incrementality #IncrementalityTesting  #Measured #Deloitte #DeloitteFast500 #FastestGrowingCompany #MarketingPerformance

Do you know where the data gaps are in your organization? So many marketers find it difficult to manage measurement data efficiently – and a surprising number don’t even trust their own data in the first place. Unless data is used to directly inform decisions that drive better outcomes for the business, it’s useless – and yet so many of today’s businesses struggle (unnecessarily) to translate performance data into actionable insights that improve business and customer value. Read on for Measured’s VP of Sales, Will Post, and his insights into how to turn things around for all team members across your enterprise so they understand media’s real impact on the business and can optimize and strategize more effectively and efficiently: https://lnkd.in/gx8wGPEc

#Marketers are writing their wish lists, checking them twice…and an upgraded Measurement solution is topping the charts for 2025! EMARKETER says that improving MMM capabilities is a top priority for marketers as they look to upgrade their measurement strategies – with 61.4% of them augmenting with better/faster MMM, and 52.8% adopting some form of incrementality lift testing. Even more promising – about ½ of marketers (44.3%) plan on using a third-party measurement partner like Measured, which provides better/faster MMM and incrementality lift testing in the platform built for enterprise marketers. This means 2025 is going to be a good year for more accurate, reliable media measurement and optimization.

Struggling to test multiple campaign strategies and get conclusive results? With the rise of AI black box channels like Google's PMAX and Meta's Advantage Shopping it’s even harder. Your media's performance is more intertwined than ever and it’s difficult – if not impossible – to untangle it. Measured’s multi-tactic testing is the answer to running multiple tactics in just one test without mixed results or contamination – so you can gain real performance insights with advanced media measurement and calibrate your Media Mix Modeling more efficiently. Read on for a deeper dive into how Measured’s multi-tactic testing works and what it can do for you: https://lnkd.in/gyKu35ha

The Measured Team is thrilled we brought this amazing group of friends and professionals together last night at Nobu Malibu – and how lucky we are to have a partner like Wpromote to support many of the businesses we serve. The Wpromote team’s expertise in using the Measured platform to understand and optimize toward incrementality for their clients is second to none. We’ve been able to drive significant commercial value for our shared clients when we’re on the field together. Many thanks to David Dweck, Celia Kettering (Dubroof), Kingsley Taylor, and everyone who joined us last night! Will Post, Ali Scullion #Measured #WPromote #Optimization #Incrementality

Kudos to our very own Nick Stoltz for joining the fireside chat at Google's 8th Annual Data and Analytics Summit. Big thanks to panel host Marta Martinez, along with Bill Tucker, CEO of Aquila, and Michael Finnerty, SVP Global Services, Marketing Solutions at TransUnion. #Analytics #MediaMeasurement #TransUnion #Aquila

Q: How do experimentation, MMM, and post-exposure attribution work together? A: Perfectly! 😜 But in all seriousness, triangulated measurement is the only way to effectively gauge the impact of your marketing efforts and spend. Dive into the details here: https://hubs.la/Q02WZ-7_0 #marketingoptimization #growthhacking

Measured is honored to win the 2024 Global Tech Awards for excellence in Marketing & Advertising Technology 🎉 A big thank you to our amazing customers, partners, and team for making this possible 🔥👏 https://hubs.la/Q02Wnfwh0 #awards #marketing

Hot Question: Are my Incremental Awareness campaigns working on Meta?  The customer conversion rate (CVR) looks terrible in-platform. Execution: Deploy a two cell incrementality test against two awareness objectives: Meta’s “View Content Conversion Event” and “Video Views,” seeking the ground truth of each tactic’s incremental ROAS.    In partnership with Power Digital Marketing (shout out to Jarah Burke), we ran this two cell geo test for a hot luxury fashion brand and here’s what we learned. Shifting “objectives” within Meta can result in a 45% higher incrementality and a 510% iROAS improvement!  ✅ View Content Conversion Event: Meta’s reported ROAS: $0.34 vs. $3.11 when tested for incrementality – under-reported by almost 5X.  ✅ Video Views: Meta’s platform ROAS: $0.08 vs. $0.51 incremental ROAS. Still wildly under-reported, but overall less effective. By applying incrementality to each, we were able to prove the View Content Conversion Event objective was far more effective in reaching qualified high-value customers early in their consideration cycle.   #IncrementalityTesting #iROAS #GeoTesting