Mediate.ly

Meet Ian Frank, our Digital Media Specialist and resident dad joke aficionado! In his 2 years at Mediately, Ian has been hitting marketing goals like a pro. A New York Rangers superfan and an avid golfer, Ian brings creativity, data smarts, and a knack for innovation to everything he does. And his best dad joke? Why did the Digital Media Specialist bring a hockey stick to work? Because marketing is all about goal setting—and Ian’s always scoring big! 🏒

2024 was a year of growth and optimization! Across Meta, LinkedIn, and Google, our clients saw stronger engagement, lower costs, and higher conversion rates. From a 75% increase in Meta custom conversions to a 66% decrease in Google cost per conversion, the results speak for themselves. Here’s to even bigger wins in 2025! 💫  

This holiday season, we’re reflecting on the incredible partnerships and impactful campaigns we’ve created with our amazing clients. As a symbol of our gratitude, we’re giving back with an employee-generated donation in memory of three beloved colleagues who are no longer with us. Their legacy of creativity, kindness, and dedication continues to inspire our work every day. Here’s to building on this year’s success and creating even more meaningful moments together in 2025! 3000 Miles to a Cure Colorectal Cancer Alliance American Lung Association

Last week, the Mediate.ly team came together for our quarterly town hall—a chance to connect in person, share ideas, and celebrate our collective progress. From insightful presentations to meaningful conversations, these moments remind us of the power of collaboration and the incredible culture we’ve built together. Here’s to learning, growing, and making big moves—together!

AI is reshaping how we approach paid social advertising—from hyper-targeted campaigns to real-time insights through social listening.💡 Check out Maria Moldovan’s latest blog to explore how brands can integrate AI tools into their strategies to enhance creativity and efficiency while staying authentic. Read the full article here: https://lnkd.in/euNa3pBS

🎳 Cheers to strikes, spares, and great company! The Digital United crew (Primacy, Mediate.ly, and ZenSource) came together for our favorite holiday tradition: bowling! A special congratulations to the winning team "King Kong"—your skills were unmatched! 🏆 Thank you to everyone who joined in making this event so memorable. Here's to more shared success in the year ahead!

How do you engage a niche audience in a crowded space like the Chicago Marathon? Our VP of Growth, Andrew Perry, teamed up with UChicago Medicine's Lisa Spengler to share the strategy at #HCIC24, where attendees learned more about targeted marketing strategies. Wendy Margolin, who attended the session, recently wrote an article about the presentation for eHealthcare Strategy & Trends! Check it out here: https://lnkd.in/ex52MQ7X

Ready to boost your ROI with YouTube ads? The Mediate.ly Delivery Team, led by Morgan Goldstein, breaks down the latest strategies and ad formats to help you harness the power of YouTube's massive audience and advanced targeting capabilities. From skippable ads to influencer partnerships via BrandConnect, this guide covers everything you need to create high-impact campaigns. Discover how AI is transforming campaign management, how to optimize your strategy with YouTube’s analytics, and why understanding YouTube’s dual nature as both a content and social platform can enhance your paid media approach. 🔗 Read the full blog: https://lnkd.in/eDgZpb_y #youtube #youtubeads

At Mediate.ly, we love celebrating milestones. When we learned that Billy, Brianna Biddiscombe’s adorable pup, was turning 3 this weekend, our team couldn’t resist joining the fun. We surprised her on today’s call with custom Zoom backgrounds featuring none other than Billy himself, courtesy of Nicole Taylor’s creative touch. A little joy goes a long way, and moments like these remind us how special our team truly is. Happy Birthday, Billy! 🐶🎂

Conference week was electric! 🎸 From presentations and roundtables to conversations at our booths and fun nights out on the town, we had an incredible time at this year's #HCIC and #AMA conferences. Both conferences were filled with insightful strategies and learnings that we can't wait to share with the rest of the teams!