Marigold

It’s almost time for eTail™ Australia. 👏 Don’t miss Marigold’s session Building Brand Loyalty: Moving beyond discounts to create an engaging consumer community where Tim Nicholas, CLMP will share: ✔ How to foster a true sense of community among your customers ✔ Strategies to go beyond transactional loyalty ✔ Secret to building experiences that keep customers coming back Schedule time to meet with the onsite team here: https://lnkd.in/ezXcdYmS ##eTailaustralia #eTail #loyalty #retailtrends

Will we see you at eTail™ West? Join our CRO, Micki Howl, for a powerhouse keynote panel on driving cross-functional collaboration to fuel organizational growth.  → Break down silos with clear communication strategies  → Align strategic goals with shared KPIs that drive impact  → Maximize opportunities through regular cross-functional meetings  → Empower teams with the right tools to spark innovation Set up time to meet with the Marigold team here: https://lnkd.in/duiNV2sf #eTailWest

Today’s customers expect more than points and discounts. They want personalized, meaningful connections with the brands they love. Unlock the next era of loyalty and learn how to evolve your loyalty strategy to drive deeper engagement and long-term brand advocacy with our on-demand webinar. 📺 Watch it here: https://bit.ly/40UsC2k What’s the best loyalty experience you’ve had as a customer? Share in the comments! ⬇️ #CustomerLoyalty #BrandEngagement #Loyalty

Ready to future-proof your marketing? Consumers in 2025 want personalization, authenticity, and value. Learn how to engage them across channels and stay ahead of the curve. Marigold surveyed consumers on a range of topics, such as marketing channel engagement, loyalty programs, purchase drivers, and feelings about data privacy. Check out the full report to learn how you can form your marketing strategies around your customer preferences this year. 🔗 Full report in comments

📩 Email marketing is quickly evolving. Do you have the right strategies to keep up? Inboxes are more crowded than ever and brands need to adapt, innovate, and personalize to stay ahead. In 2025, the best email marketing strategies will be: hyper-personalized, AI-powered, and privacy-conscious. Invigorate your email marketing with these 7 tips that ensure your messages don’t just land in inboxes, but actually get opened and engaged with. Read the blog here: https://bit.ly/4gvjdnD #EmailMarketing #MarketingTrends #CustomerEngagement

Marketing is evolving fast, and 2025 is shaping up to be a game-changer. With the rise of AI-driven personalization to shifts in consumer behavior, we know that adaptable marketing teams will be the ones that win. Join us for an exclusive on-demand webinar where Michele Fitzpatrick and Christopher Marriott break down the ten biggest marketing predictions for the year ahead. 🔗 Link in comments

Marigold is proud to be returning to eTail™ Palm Springs. 🌴 We'll be onsite to showcase how we support some of the top retail brands in the world to create and deliver effective campaigns and build a loyal customer community. Set up time to meet with the Marigold team here: https://lnkd.in/duiNV2sf #eTail #retailmarketing

Marigold is proud to return to Loyalty Summit CXM as a Platinum Partner.⭐ Find us on the mainstage for a fireside chat on day one: "𝑰𝒔 𝒑𝒓𝒐𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒌𝒊𝒍𝒍𝒊𝒏𝒈 𝒍𝒐𝒚𝒂𝒍𝒕𝒚?" with Roger Williams, CLMP™. Discount-driven promotions (like BOGO deals) dominate many loyalty programs, but are they truly building customer relationships or just cutting into profits? Don’t miss this discussion on how brands can reclaim loyalty marketing and drive meaningful, profitable customer engagement. Coming to Loyalty CXM? Let’s make sure we don’t just pass each other in the hallways. Grab a time with our team that works best for you: https://bit.ly/40VkeRh

“The success of personalization isn’t about doing everything. It’s about doing the right things at the right time.” In his article for Retail Today, Nate Frick Director of Enterprise Strategy at Marigold, explores how retailers can master data-driven marketing in an era of rising expectations and evolving privacy laws. Learn how brands like Vitacost and Pimkie are achieving success through smart segmentation, real-time insights, and predictive analytics. 📖 Read the full article here: https://lnkd.in/gtQ8mqjt

❣️ How are you building customer loyalty? This morning, Amy Harman, Head of Marketing at Hotel Chocolat, shared strategies that are driving deeper customer connections and create lifelong brand advocates. Turns out, chocolate alone isn’t enough. I know, we were surprised too.🍫