MERGE

Adobe Summit 2025 is almost here! Stop by booth #582 or schedule a one-on-one session to learn from our experts on topics such as: 🔗 Streamlining your content supply chain with GenStudio 🔗 Optimizing workflows with Adobe Workfront <> AEM integration 🔗 Unlocking efficiencies with Marketo apps like Jeto and Digesto 🔗 Scaling personalization and driving activation 🔗 Leveraging Adobe tools like Adobe Marketo Engage, AEM, and Journey Analytics Let’s discuss solutions tailored to your needs. Learn more and book time here: https://okt.to/fYtC0A #AdobeSummit2025

We enthusiastically welcome Paul Buranosky to MERGE as Chief Marketing Officer, bringing over 20 years of expertise in global marketing and communications. “MERGE is a team of curious and passionate people who understand the power of great storytelling through technology. I'm energized to bring my experience to scale the MERGE brand, engage with more clients, and highlight our outstanding work across industries.” Join us in welcoming Paul to MERGE! Read more about Paul: https://okt.to/zekQ1V

Centers for Medicare & Medicaid Services (CMS) formula changes are lowering star ratings, challenging insurers to adapt. ⭐⭐⭐⭐⭐ Discover how better customer experience, behavior change, and alignment can rebuild trust, satisfaction, and financial stability. Learn more: https://okt.to/Kxlwua

The MERGE team is excited to attend DigiPharma Connect 2025! This is a unique opportunity to share forward-focused ideas with top pharma and biotech leaders. We’re ready to exchange insights on AI-powered engagement, digital advancements, and improving patient and HCP relationships. Will you be there? We’d love to connect! #DigiPharmaConnect

Our team left the Lake Nona Impact Forum feeling empowered, inspired, and deeply optimistic. The event highlighted the remarkable advancements in healthcare innovation and underscored our collective responsibility to shape its future. Our team—including Kellie Bliss, Nicole Turner, Jim Porter, Molly Lane, Patrick McGloin, and our CEO Stephanie Trunzo—shared these key insights: ⚡AI is revolutionizing medicine by enabling tools like DeepMind’s AlphaFold to map 200M protein structures and creating breakthroughs in oncology and immunology. A standout moment: an AI-created drug molecule in just 46 days, compared to years with traditional methods. ⚡Women’s health requires more attention. The event highlighted critical gaps in clinical research and the need to address how environmental factors and biology intersect to impact autoimmune diseases. ⚡Public health depends on unity and truth. Leaders discussed combating misinformation and the role of global organizations like the WHO in equitable care and pandemic defense. ⚡From lifespan to healthspan. The shift toward extending healthy years was punctuated by the launch of a $100M Healthspan XPRIZE to drive advancements in longevity research. Through it all, a common theme emerged: collaboration fuels progress. The forum reinforced the vital role MERGE plays in driving innovation and empowering patients. Reach out to explore how we can work together to create impactful solutions: https://okt.to/dPHQmK. #LNIF25

We are proud to have our own CEO, Stephanie Trunzo, represent MERGE alongside an exceptional panel of healthcare innovators at the Lake Nona Impact Forum. Their insights and leadership are driving a bold vision for a more empowered, consumer-first future in healthcare. 👏

At RISE MMS 2025, Michelle Boudreau from MERGE joined an incredible panel discussion alongside Todd Rau from Indiana University Health Plans, Shannon Drotning from Providence Health Plan, and Dr. Shannon I. Decker, PhD., MBA, MBA, M.Ed., M.Ed. from VBC One. We shared fresh approaches for health plans to elevate their member experience, including: 💡Retention takes priority: The days of “growth at any cost” are over. Success now lies in keeping members engaged while thinking creatively about new offerings. 💡Personalization through data: Trust starts with understanding. Providing tools like plan comparisons helps health plans connect with members on a personal level and demonstrate they care. 💡Transparent communication matters: Members want to know the “why” behind the changes. Being open and inviting them into the conversation builds loyalty and reduces frustration. Our clients are achieving strong results leveraging these strategies, even in the face of major transitions. Connect with us to explore solutions together and keep the momentum going. https://okt.to/Fz2yWK. #RISEMMS2025 #MedicareStrategies

Lauren Pogaznik is Built Different. As a Senior Client Financial Analyst, "I love what I do! I know that when most people think of finance, they think of numbers and math, but in my role as an analyst, I learn something new every day, and I am put in challenging situations where I test my knowledge and adaptability. I love problem solving and getting thrown into new situations. I also work with so many teams across the agency, so there's always a new opportunity to grow!" What about you? What makes you Built Different? Our people: https://okt.to/DI15kG

Navigating Adobe's suite of marketing automation tools and keeping up with constant updates can make planning your MarTech roadmap a challenge. Marketo Engage, Adobe Journey Optimizer (AJO), and AJO B2B are revolutionizing personalized, real-time customer experiences at scale. Each tool brings distinct strengths to the table—Marketo excels in lead management, while AJO’s advanced decisioning engine powers impactful B2C strategies. Marketo + AJO B2B brings a new level of account orchestration capabilities to the market. Explore our in-depth analysis of these marketing automation tools, their capabilities, and practical use cases: https://okt.to/CyTxBS

At this year's RISE Medicare Marketing and Sales Summit, Jim Porter from MERGE joined a session with Deft Research to explore key switching trends from the latest Annual Enrollment Period (AEP). ⚡ Big shifts are happening! Loyalty is eroding. There’s been significant upheaval in AEP, with 23% of Medicare Advantage members switching plans, primarily due to a decrease in benefits. ⚡ But 2/3 of those who switched said they’d return to their original plan if benefits improved. For marketers, this highlights just how crucial it is to move fast to keep members engaged. And happy. ⚡ Direct mail is still relevant! Even as seniors are increasingly digitally savvy, DM remains highly effective, and the predominant shopping channel for seniors. Reach out to our team to learn about the latest AEP updates and stay ahead of the curve: https://okt.to/7InjrM. #RISEMMS2025