MERGE

With TikTok’s future in the U.S. facing uncertainty due to legal challenges and a critical January 2025 deadline, brands need to rethink their strategies to stay ahead. We’ve outlined key recommendations to help brands prepare for potential changes while maintaining campaign success. Here’s how you can adapt: ✔️ Stay the course (for now): If your business is already advertising on TikTok, there’s no immediate reason to stop. While the platform remains active, it can still deliver value and reach. However, don’t wait until the last minute to prepare for changes. A solid contingency plan is essential to avoid disruptions if TikTok becomes unavailable. ✔️ Explore Instagram Reels: Instagram Reels offers a similar short-form video format with a massive and growing user base. By testing your strategy on Reels now, you can ensure your content continues to engage audiences, regardless of what happens next. ✔️ Diversify your efforts: A single-platform strategy is always risky. Use this time to expand your presence across other platforms like Instagram, YouTube Shorts, Snapchat, or Pinterest. A diversified approach not only mitigates risks but also increases your ability to reach new audiences and grow brand visibility. Flexibility and adaptability will define success in 2025. Staying informed about TikTok’s legal situation is important, but taking proactive steps to safeguard your strategy is even more critical. Plan ahead, explore new opportunities, and keep your marketing efforts resilient as the digital landscape continues to shift. If you’re looking for personalized guidance or a customized strategy to future-proof your business, reach out: https://okt.to/Wg2JAM. #tiktokban

Cross-functional collaboration is the secret to building a connected, customer-first strategy. Aligning marketing, IT, and operations around people, processes, and technology creates smarter workflows and delivers seamless customer experiences. Take the first step toward a unified strategy—evaluate your current systems, align your teams, and understand the power of collaboration. To help you get started, we’ve created a checklist of key questions to guide your evaluation process. ✔️ Keep reading: https://okt.to/QkCauO #Martech #Personalization

From brand health to business outcomes, analytics drive every step of your healthcare marketing strategy. Healthcare marketers must dare to dive deeper into their organization’s approach to measuring brand health, going beyond the “what” to understand the “why.” Use these four fundamentals to guide your approach: 🎯Focus (Messaging): Align messaging with key funnel metrics. 💡Relevance (Emotion): Identify perceptions driving preferences. 📣Impact (Media): Optimize message delivery to your audience. 🚀Innovation (Experience): Match positioning with audience needs. Keep reading: https://okt.to/manFeA #HealthcareMarketing #AnalyticsStrategy

2025 presents a dynamic landscape for brands to innovate and forge deeper, more meaningful connections with customers. Through marketplace analysis, industry expertise, and customer perception data, we’ve identified 12 key trends to help brands turn challenges into opportunities. Reach out to take a deeper look: https://okt.to/VL9pqk

Adobe Workfront is a powerful tool with capabilities that far exceed the typical project management tool. However, many organizations initially start using Workfront as a ticketing system without knowing the extent of its capabilities. So, how can organizations leverage Workfront less as a project management tool and more as their Operational System of Record? Learn more: https://okt.to/JPdKBC #AdobeWorkfront

Driving traffic is essential for casual dining companies in today’s highly competitive market. At MERGE, we partnered with Bloomin’ Brands to craft innovative campaigns that do more than just attract attention—they drive traffic, boost transactions, and turn diners into loyal guests. Through crave-worthy visuals, seamless customer experiences, and data-driven strategies, Carrabba’s Italian Grill, Bonefish Grill, and Aussie Grill are enhancing the dining experience and connecting with guests in meaningful ways. Explore the work: https://okt.to/Zm3YP5 #CarrabbasItalianGrill #BonefishGrill #AussieGrill

A strong persona segmentation strategy can supercharge your customer experience and analytics efforts—helping your organization work smarter and more cohesively. To get started, consider these three key steps: 1️⃣ Build a rich dataset grounded in real research. 2️⃣ Create and refine your segmentation model. 3️⃣ Develop actionable personas to drive impact. And that's only the beginning. Discover six steps to building a powerful persona segmentation strategy: https://okt.to/JzM9Us #PersonaSegmentation #CustomerExperience #DataDrivenSolutions

Understanding the unique and connected journeys of healthcare professionals, patients, and other stakeholders is key to delivering exceptional customer experiences. By leveraging these insights, marketing leaders are creating personalized interactions that build trust, foster loyalty, and elevate every touchpoint. This approach allows organizations to break down silos and deliver seamless, impactful experiences that lead to better health outcomes. Read more: https://okt.to/WYTe8I #CustomerJourneyMapping #PatientExperience

72% of marketing leaders say their tech stacks do not operate as seamlessly as they’d like. Here’s how Adobe Workfront users can continually optimize their use of the platform to reach its full potential: https://okt.to/FMNdIR #WorkflowOptimization #AdobeWorkfront

Reflecting on our time at #HCIC24, we want to share the most impactful takeaways that could shape healthcare marketing in 2025. We sat down with Keir Bradshaw, EVP of Solutions at MERGE, who shared his observations from this year’s conference, and some insights that will guide how we collaborate with clients. Explore the full conversation: https://okt.to/chnjdk