Method Q

Happy Thanksgiving! We're thankful for our incredible community of team members and wonderful clients. What are you most thankful for this year?

Content is still king. But we’re talking quality content. Not formulaic, check-the-box content. Here are some quick tips to make sure you’re producing quality content: Get to know your target audience before all else. Determine their needs, preferences and pain points, and tailor your content to them. Understand your target audience’s search intent, why people would use a particular query. Unlocking this will be key for your rankings. Illustrate your expertise by sharing real-world examples, valuable opinions and actionable insights. Make sure your content is well-researched, accurate and original. Beware of relying too heavily on AI that often misinterprets facts and will offer the same content to other users. If you're not sure if you're producing quality content, you probably aren't. Reach out and we'll help you sort through it with a free consultation. https://hubs.li/Q02XT-lV0 #ContentIsKing #quicktips #methodq

The holidays aren’t just an opportune time for B2C companies. They’re also a chance for B2B businesses to revisit this year’s goals and plan strategically to make the most of the remaining time and budget. With just a few weeks before the holiday season kicks off, here are some quick tips to ensure you're ready. 1. Set specific goals for your holiday campaigns now – Audit your current performance and be methodical about what you want to accomplish before the clock strikes midnight on New Years Eve. 2. Spend the remainder of your marketing budget wisely – Use the rest of the year to try new marketing automation software, outsource an SEO audit, finally get a new logo, etc. 3. Make sure your site is mobile responsive – With people being more on the go, it’s easier to catch them on their mobile devices rather than a computer screen. 4. Have fun with holiday content – Everyone gets in the spirit when they see an ad on TV or newsletter that plays into the holiday theme. This helps them emotionally connect with your brand. 5. Offer promo deals where appropriate – Provide a limited-time deal for yearly subscriptions, throw in a free ebook, etc. #B2B #holidayprep #goals #promos #content #methodq

A new year is right around the corner. To start the year off right, ensure your website is a high priority of your marketing refresh. Not sure if you need a new one? Here are the top signs: Your business growth has hit a wall Your website once brought in a steady stream of inquiries, but those days are long gone. If you’ve seen a noticeable drop in traffic, leads or conversions, it likely points to your website’s inability to meet the visitor’s needs. Your bounce rate is astronomical A high bounce rate could indicate slow load times, confusing navigation or a lack of engaging content. No matter the reason, a high bounce rate shows your site isn't doing its job. You have low search engine rankings If your site isn’t appearing in search results for relevant keywords, it could benefit from a redesign focused on improving SEO. Method Q specializes in website redesign and SEO. We’ll make sure your website is ready for a successful 2025. Give us a shout! https://hubs.li/Q02XTYwT0 #methodq #newyear #websiterefresh #websiteredesign #SEO

The holidays are the time to shine for many B2C businesses. People are looking for the perfect gift and will hopefully turn to your business to find it. Is your business fully prepared for the busy holiday season ahead? Read through our checklist! 1. Make sure your website is mobile responsive – Since most holiday shoppers these days shop on mobile devices, ensure your website is fully responsive and easy to navigate on smartphones and tablets. 2. Offer special promotions – Plan and promote attractive holiday deals and gift guides to draw in customers. 3. Email marketing – Use targeted email campaigns to inform customers of holiday promotions, showcase gift suggestions and present exclusive offers. 4. Prepare your website for increased traffic – Scale up your hosting, optimize your content delivery network (CDN) and compress images that can slow load times. 5. Simplify your checkout process – Avoid shopping cart abandonment. Remove any unnecessary pages during the checkout process and offer customers the option to guest check out to speed up their experience. #busyseason #methodq #responsive #promos #email #webtraffic #checkout

Key Takeaways from AFP and EuroFinance 2024 Curious about the latest trends shaping treasury strategies? The AFP and EuroFinance conferences recently brought together top finance minds to tackle today’s challenges—from marketing to the latest in cybersecurity. Dive into our event recap to uncover what’s driving change and get actionable insights for 2024. Catch up on the key themes and see how to adapt to the evolving landscape of treasury and finance! Read the full blog now: https://hubs.li/Q02XV2JV0

Happy Halloween! The best Halloween candy can be quite the polarizing topic. Get in on the conversation and let us know which one is your favorite! Drop us a comment if you think none of these are it. #halloween2024 #halloweencandy #methodq #happyhalloween

Some businesses may feel a set-it-and-forget-it approach to their marketing campaign will suffice. Unfortunately, if you don’t regularly assess and update your strategy, you have no way of guaranteeing that it will continue to meet your needs. Method Q’s latest blog post addresses the fallout of outdated marketing strategies – stagnant lead generation, low conversion rates and low engagement. If you’re struggling with any of these—especially in the B2B, financial services, IT, cybersecurity sectors—head to our post. You’ll learn how to fix these issues and the top tool that has been a game-changer for many businesses. Not Getting Leads? Your Outdated Marketing Strategy Could Be to Blame is now live. https://buff.ly/3Yr2HxN

The concept of fractional CMOs has been gaining traction lately. So, what exactly is it? A fractional CMO is a strategic marketing leader brought on by companies on a part-time basis. They allow companies to stay competitive while still accessing valuable and relevant marketing experience at a reduced cost. On average, a fractional CMO typically costs 50-75% less than a full-time CMO. Aside from cost savings, why are businesses turning to the fractional CMO model? ✔️ Strategic guidance ✔️ Specialized skills ✔️ Unbiased perspective If you’re looking to grow your business and need a cost-effective way to do so, let’s chat! https://buff.ly/47OPnaU

We’re in Nashville this week for APF 2024. The conference kicked off yesterday, and it's off to a great start! We’re looking forward to continued networking and valuable insights to take back to our amazing clients in the treasury and finance space. If you’re here too, drop us a comment!