Metis Partners

As you plan for the new year, ensure your brand is more than just a trademark. Many brands are undervalued as a result of their owners overlooking actions that can increase the value of the brand and drive a long-term positive market impact. To boost your brand value in 2025: 1. Measure the ROI on your TM filings 2. Leverage customer data and insights to inform strategy  3. Invest in your domain and SEO strategy 4. Make sure you “live and breath” your brand guidelines  5. Recognize and measure clear evidence of your “brand power” With 20+ years of IP expertise, we have completed over 2,000 IP transactions helping our clients uncover the hidden value of trademarks / brands and other IP assets. Read more on the key activities we recommend to transform your trademark into a powerful, valuable brand, as part of your 2025 business planning strategy: https://bit.ly/3BTtUlx #metispartners #intellectualproperty #brand #2025

Wishing you and your loved ones a joyful holiday season filled with warmth, laughter, and cherished memories. Here’s to a prosperous and inspiring New Year ahead! -Metis Partners Team

Merry Christmas! Wishing you and your loved ones a holiday season filled with joy, warmth, and treasured moments. Here’s to a bright and prosperous New Year ahead! - Metis Partners Team

Wishing you and your loved ones a joyful holiday season filled with warmth, laughter, and cherished memories. Here’s to a prosperous and inspiring New Year ahead!

In case you missed it, Stephen Robertson recently spoke at the Patsnap Frontier, where he and Matthew Veale shared valuable insights on Turning IP into Financial Leverage. They highlighted how strategic IP management can unlock growth & attract investor interest. The key takeaways were: ✅ Turning IP into Financial Leverage: We suggest auditing and tracking the value, significance and relevance of your IP assets on a regular basis and use AI to identify opportunities to unlock financial leverage. We’ve seen many innovative high growth companies begin with a broad patent filing strategy which looks good for early investors but many of the follow-on international filings then become costly, time consuming and perhaps less relevant later as the innovation strategy moves into a commercial strategy and the initial international filings and territories become less important in commercial terms. Try to avoid falling into that trap and being more selective about your territories and filings in the early stages and pruning the patent portfolio regularly to help manage IP costs.   ✅ Embrace AI for Smarter Decision Making: Deploy generative AI to analyse your patents, model growth scenarios and strengthen IP & commercial negotiations with a new data-driven confidence in your portfolio. If you can broaden this approach to trade marks, software and trade secrets, then this not only delivers internal benefits as you share these valuable insights and analytics with Management and stakeholders but it also offers external benefits by attracting the attention of investors and venture lenders. Smart investors are making investment decisions using big data and machine learning to prioritize sectors and businesses for investment, if they demonstrate strong IP scores, IP tags and differentiators, which investors and venture lenders are using to identify targets   ✅ Communicate Innovation Strategically: Translate IP data into clear, market-focused narratives which can help you secure funding in range of scenarios including rescue funding, growth capital and refinancing situations. Being able to demonstrate some of the key commercial drivers of innovation and attributing value to them from third party demand through pilots and partnerships for example, sends important signals to the market about the potential value of and even buyers of the IP in an upside exit or even a downside IP sale scenario. Lenders and investors want to understand external drivers of demand for your IP and innovation and whether they unlock both growth for your products & services as well as identifying possible third-party demand to acquire your IP in the future, if it’s being offered as valuable collateral to a lender. Smart IP strategies drive innovation, manage costs, and create opportunities to engage investors and lenders. Thank you, Matthew Veale and Patsnap for inviting Metis Partners to such a fantastic event! To learn more about future events, click here: https://bit.ly/4izM9gb

Defending Sweet Creations This Holiday Season Uh-oh... this holiday tale took a Grinch-worthy twist when dessert brand Pleese discovered that Aldi had released a dessert nearly identical to their product, Freezecakes—right down to the name, flavors, packaging, and slogans. Looks like we’ve got a holiday dessert showdown!   This is a reminder that it’s more than just trademarks. It’s about defending the IP brand dedication, creativity, and integrity that businesses invest in building. Safeguarding intellectual property ensures that innovation is protected. Have a read on the latest client cases: https://lnkd.in/gEgr5PmX #metispartners #intellectualproperty #trademark #holiday

A paw-sitive start to the weekend! For over three years, Metis Partners has proudly sponsored the Guide Dogs for the Blind Association. Meet our furry friends, Jack and Buttons! Through this sponsorship, these two incredible pups have the chance to undergo rigorous training to become loyal companions and guiding eyes for those in need. What a great way to start the weekend. Happy Friday and hope our US friends had a wonderful Thanksgiving.

Wishing everyone a joyful Thanksgiving filled with gratitude, good company, and delicious food!  #metispartners #Thanksgiving #Gratitude

Join Stephen Robertson on December 5th at 8:00 AM PST at the Patsnap Frontier event, where he will be a featured speaker alongside leading voices from the innovation community. Together, they’ll share valuable insights on how IP and R&D experts are leveraging AI to drive innovation and Stephen will be sharing his insights on the indicators lenders and investors use to identify high-growth IP-rich businesses.   We hope to see familiar and new faces at the event! Click here to save your spot: https://lnkd.in/grnbfFAX   #metispartners #intellectualproperty

How many Tupperware containers are hiding in your kitchen? Let’s be honest, most of us have either a cabinet full or at least a designated shelf for Tupperware in all sizes. Beyond the plastic lids and famous home parties, Tupperware’s true value lies in its intellectual property —the brand identity, patents, trademarks, and global recognition that made it a household name. Recently, as part of a major restructuring following its Chapter 11 bankruptcy, Tupperware struck a deal to sell itself to a group of lenders. In exchange for $23.5 million in cash and $63 million in debt relief, the lenders will receive all of Tupperware’s IP and operating assets worldwide. For Tupperware, its brand and its IP portfolio may just be the secret ingredients to a fresh start! And not to mention, we can continue in stocking up on more Tupperware in our kitchen. Reach out if you wish to understand the value of your brand and IP assets and don’t leave it too late, like Tupperware! www.metispartners.com #metispartners #brand #intellectualproperty