MikMak

🚀 Big News: MikMak closes out 2024 with the launch of the new MikMak Insights API 🚀 The API connects commerce metrics like Purchase Intent and Attributable Sales directly into platforms like Tableau and PowerBI, transforming fragmented data into holistic, real-time insights that drive profitable growth. 2024 has been a landmark year of innovation at MikMak, and we have way more in store for 2025. 🔗 Learn more: https://lnkd.in/gyPEecvT 🗞️ Read the press release: https://lnkd.in/gZNTKsqz #eCommerce #CommerceIntelligence #DataAnalytics

TikTok is back online globally – What are brands doing now? MikMak’s real-time data from 2,000 brand customers reveals the following: 🔹 1.7% of paid media traffic in the US was back on TikTok yesterday 🔹 Smaller brands (<$250MM revenue) had up to 30% of their paid traffic live, while larger brands (>$250MM revenue) kept it under 1%. 🔹 Brands continue shifting their TikTok traffic to Alphabet Inc. (Search, YouTube, DV360) and Pinterest. Watch my latest video where I break down these trends, including global insights. And let me know—are you seeing similar shifts in your industry?

Love that this entire Ad Age article uses MikMak's real-time data: "The TikTok whiplash will likely offer some relief to users and brands that have grown loyal followings on the app. Advertisers had been dealing with the pending ban by planning to shift ad dollars away from TikTok and into other established platforms with short-form video, including Google-owned YouTube, Meta, and Snap. There was also momentum for advertising into Pinterest, as brands interested in social commerce started spending more there, according to Rachel Tipograph, CEO of e-commerce platform MikMak. On Saturday night, advertisers with access to the TikTok Ad Manager were watching as the lights went out on campaigns, a moment that MikMak could track in real time. The e-commerce platform saw traffic coming from ads on TikTok rapidly drop to zero on Saturday night, Tipograph told Ad Age. In fact, traffic was dropping all week from TikTok, while traffic rose on Google properties and Pinterest, according to MikMak’s data. MikMak works with more than 2,000 brands and currently has insight into $3 billion in ad spend annually.“ As of 9:59 p.m. EST yesterday (January 18), U.S. brand advertisers’ paid traffic on TikTok plummeted to 4% of total paid media traffic, an 89% drop year over year, and 33% versus fourth quarter 2024, per MikMak data,” MikMak said in an email to clients. “Our early data today also shows that TikTok brand ad traffic has now hit 0% today in the U.S. Globally, TikTok traffic is down 23% in January.” The cloud over TikTok comes at a crucial time for advertisers, planning campaigns for major events such as the Super Bowl, which is set for Feb. 9. Earlier this week, Tipograph told Ad Age that MikMak expected that “partial brand advertising investment will shift back to TikTok but not all of it.”" Thanks, Garett Sloane!

MikMak's US TikTok brand advertiser traffic went to 0% as of 10pm EST last night. If you tried to buy ads on TikTok during this time, you got the message “Ads are currently paused in the United States, but you can still run ads in other regions. Visit Business Help Center for more info.” Now that TikTok is coming back online in the US, MikMak will report out the hour-by-hour analysis tomorrow AM. Who continues to win TikTok's share in traffic this weekend? Alphabet Inc. (Search, YouTube, DV360) and Pinterest. Why? Reach + Brand Safety.

"Per e-commerce analytics firm MikMak, major brands began diverting spend from TikTok in the days after Jan. 10, signaled by a dwindling decline in ad clicks on the platform. As of Jan. 17, TikTok traffic to paid media was down 21% daily." ✨ Learn more about the TikTok ban's effects on advertisers from Rebecca Stewart of ADWEEK

On the latest episode of BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Kris Malkoski, CEO of Learning & Development at Newell Brands, to discuss driving growth in competitive markets. Discover how Kris and her team are:  ✨ Revolutionizing the marker category  ✨ Bringing affordability and innovation to baby products ✨ Transforming brand management with customer-centric strategies 🎧 Tune in here: https://lnkd.in/ecWty9Kd #Commerce #Innovation #Leadership #BRAVECommerce #MarketingPodcast

MikMak closes out a crazy week with Bloomberg News! We'll be watching our data closely all weekend, looking forward to seeing where our 2000+ brands reallocate their TikTok investment.

"If the #TikTok ban were to be delayed, MikMak predicts that partial brand advertising investment will shift back to TikTok but not all of it. Brands will remain skittish to invest in TikTok until they know with confidence it’s safe to invest." - Rachel Tipograph, Founder and CEO of MikMak. ✨ Learn more about the TikTok ban's effects on marketing from Garett Sloane of Ad Age. #TikTokBan #eCommerceMarketing

🎉 Huge congratulations to Elanco’s UK team! Their Seresto Flea and Tick Control Collar for Large Dogs, was the top Pet Care product on the MikMak 3.0 Platform in December, with the highest Purchase Intent Rate from media. MikMak is proud to partner with Elanco, and to help them grow, commerce-first!

Last month on the MikMak 3.0 platform, Amazon took the top spot as the go-to checkout option for Pet Care shoppers around the globe! 🌎 🐾 Discover what retailers your shoppers are checking out at, and how to reach them, with powerful insights like this from MikMak!