MilkOS

Big thanks to #profgalloway for the shout-out. Well, not exactly. Let me explain. On today's episode of #PivotPod [Elon's About-Face, Surgeon General's New Warning, and AI in Ads], #karaswisher asked Scott about AI.  KS: "What about for ad agencies? If you had agencies or anyone else, what is it, think of one quick idea, … Good for them or bad for them or for brands themselves? Why do they need it?" ProfG: "If I were a small brand and I didn't have the money to hire really thoughtful media planners, I think for small business saying, this is my budget, these are my objectives, this is my brand identity, this is the target market, this is the psychographic makeup of people I'm looking to target, come back to me with a thoughtful media plan and what the measurements should be. I mean, you could sort of, you could punch above your weight class with AI. I think more immediately, it really benefits small brands and small media companies that don't have the resources or talent to do really thoughtful, rigorous analytics and media planning. I think it starts with a small business." That's precisely what MilkOS does! It's a game-changer for small businesses and start-ups, offering AI-driven planning to help you punch above your weight class. I'd love to show it to you. For any small business or start-up, DM me at #pivotpodxMilkOS for 6 months free.

According to System1, this year's #superbowlads were the worst ever, provocative, averaging 2.7 stars, down from 2023's 2.9 star average (but above the 2.3 star average for all US ads). You probably want to do better when dropping $7MM for 30 seconds. Even though the big game just happened, we know it is never soon to start planning, so we have a special offer for all Super Bowl advertisers and their agencies - we are looking at you Apartments.com / Homes.com and RPA, #bassproshop, BetMGM and Highdive, BMW of North America, LLC and Goodby Silverstein & Partners, Booking.com and Zulu Alpha Kilo Inc., Anomaly, FCB New York, CeraVe, Ogilvy, Molson Coors Beverage Company and Droga5, CrowdStrike, DoorDash and Wieden + Kennedy, Öpınıonated, Dunkin' and Artists Equity,E*TRADE from Morgan Stanley and 72andSunny, E.L.F. BEAUTY, SHADOW, Etsy and Orchard, FanDuel, Google, #hellmannsmayo / VML, Kawasaki Motors Corp., U.S.A., #kia, David&Goliath, Lindt & Sprüngli, Grey, @m&m's, BBDO New York, #michelob_ultra, Microsoft and PANAY FILMS, INC., #mtndew, #nerds and Digitas North America, National Football League (NFL) (and are just getting started, see the comments) - if you use MilkOS for your next Super Bowl spot and do not beat your score for this year and beat the average for all advertisers we will charge you nothing for 2 years! What was your favorite #superbowlads and why?

🚀 Unlock Your Brand's Growth Potential! Understanding where your brand's growth will come from is crucial in today's competitive market. That's where the 'Sources of Growth' framework comes in! This framework categorizes buyers into four distinct types: 1. New Category Entrants: Those who need to be made aware of your category or brand. 2. Switchers: Consumers buying within your category but not from your brand. 3. Vulnerable Repurchasers: Your occasional customers who need a nudge. 4. Loyalists: Your brand advocates are vital to maintaining your base. Each type requires a tailored approach: - Awareness & Consideration: Capture the attention of New Entrants and Switchers. - Consideration & Purchase: Engage Vulnerable Repurchasers with compelling reasons to choose you. - Purchase & Loyalty: Reward Loyalists to keep them coming back. 📘 To dive deeper into this practical framework, download the comprehensive guide: "Building Better Outcomes: HOW TO DETERMINE YOUR BRAND SOURCE OF GROWTH" Strategy User Manual. 🔗 https://bit.ly/3S56FtV Leverage this strategy to: ✅ Identify your brand's growth opportunities. ✅ Tailor your marketing strategies. ✅ Optimize your consumer decision journey. Take advantage of understanding your customers better and driving your brand towards sustained growth! #BrandGrowth #MarketingStrategy #ConsumerInsights #BusinessGrowth

🚀 Transform Your Marketing Strategies with Our Groundbreaking Guide! 🚀 John Talcott, former Global Creative Director at McDonald's, said, "The brief is one of the most valuable and paradoxically most neglected tools marketers have to create good work." Sir John Hegarty remarked, "Writing bad briefs is the most expensive way to write advertising." Would you like some help crafting marketing briefs that truly resonate and deliver results? You are not alone, and we have just the solution for you! 🌟 Introducing the latest installment in our Building Better Outcomes Series, "HOW TO WRITE THE MOST EFFECTIVE BRIEF. PERIOD." 📘 This isn't your ordinary guide; it's a game-changer in strategic planning and execution. Here's what makes our guide stand out: 1. Real Audience Insights: Go beyond demographics to understand the motivations and aspirations of your audience. 2. Creativity Meets Strategy: Discover the perfect balance between innovative ideas and realistic goals. 3. Measurable Goals: Set clear, quantifiable campaign objectives. 4. Context is Key: Gain insights into market trends and competitive analysis for informed decision-making. 5. Customer Journey Mapping: Tailor your strategies to different stages of customer engagement. 6. Adaptation and Flexibility: Stay ahead in a fast-evolving market with adaptable strategies. 7. Integrated Channel Approach: Learn how to create a cohesive campaign across various digital platforms. 8. Budget and Resource Management: Plan effectively within your constraints for optimal outcomes. Why should you read this guide? - It's packed with industry expert insights. - Provides actionable tips and strategies. - Helps you create briefs that lead to tangible results. Perfect for marketing professionals, strategists, and anyone looking to elevate their communication game! 📈 #MarketingStrategy #InnovationInMarketing #EffectiveBriefs #FreeEbook #MilkOS #BetterBriefs #MarketingExcellence #RealResults

Exciting News: Introducing MilkOS' AI-Powered Co-Pilot! 🚀 We're thrilled to announce the launch of MilkOS' Co-pilot, a groundbreaking AI toolset to revolutionize how we develop brand strategies. What is Co-pilot? Co-pilot harnesses the power of AI to significantly accelerate the research process needed to craft MilkOS' discovery canvases. These canvases are crucial in defining a brand's identity, understanding its category, identifying the ideal consumer, mapping out the path to purchase, and grasping the cultural zeitgeist that is essential for a solid foundation in understanding and strategy development. Transforming the Workflow Traditionally, filling out these discovery canvases could take a week or more - a significant investment of time and resources. With Co-pilot, this process is condensed into less than 5 minutes without compromising the depth and quality of insights. Use Cases 1. Centralized Brand Knowledge Management: Keep all your brand knowledge organized and easily accessible, making strategy development more efficient. 2. New Client Onboarding: Streamline the onboarding process by rapidly gathering and analyzing key brand insights. 3. New Business Pitches: Enhance pitches with comprehensive, AI-powered, fast, and reliable research. Join the Revolution Embrace the future of brand strategy development with MMilkOS'Co-pilot. Let's make long research processes a thing of the past and move towards more dynamic, informed, and efficient brand strategy creation. Schedule a Demo: milkosdemo.as.me Learn More: milkos.io Stay tuned for more updates and success stories! #MilkOS #CoPilot #BrandStrategy #AIInnovation #MarketingRevolution ---

🚀 Exciting News for Business Strategists and Marketers! 🚀 Are you constantly looking for ways to drive your business forward? Seeking innovative strategies for market growth? Look no further! We have dug through the crates and pulled out this legendary deep cut! I'm thrilled to share my latest essay: "Strategizing Growth: Unpacking the Ansoff Matrix for Modern Business Expansion." This piece delves deep into the renowned Ansoff Matrix, a timeless tool in strategic planning, revealing its potential to reshape your growth strategies. 🌟 What's Inside: - A comprehensive introduction to the Ansoff Matrix and its historical significance. - Practical applications: Learn how you can implement each of the four growth strategies in today’s dynamic market. - Pros and Cons: A balanced view to help you navigate the complexities of strategic decision-making. - Beyond Ansoff: Discover other models inspired by the Ansoff Matrix, enriching your strategic toolkit. Whether you're a seasoned executive, an aspiring marketer, or a business student, this essay is a goldmine of insights. It's not just about understanding a model; it's about transforming that knowledge into actionable, results-driven strategies. Don't miss this opportunity to enhance your strategic planning skills and drive meaningful growth in your business or career. 👉 Read, get inspired, and let’s discuss how the Ansoff Matrix can be applied in your scenarios. Your feedback and thoughts are invaluable! #BusinessStrategy #AnsoffMatrix #MarketGrowth #StrategicPlanning #BusinessGrowth #Innovation P.S. Don't forget to share this post with your network - let's spread the knowledge! 🌐📈

🚀 Exciting Insights into Consumer Behavior: Kotler vs. McKinsey 🚀 🥊 In this corner, you have the consumer. In this corner, the brand. 🥊 And in the middle of the ring, you have chaos, fragmentation, and an abundance of choices and channels. In our latest in-depth essay, we compare two groundbreaking models in marketing: Philip Kotler’s Consumer Decision-Making Process and McKinsey’s Consumer Decision Journey. 🔍 Why should you read it? 1. Deep Insights: Uncover the nuances of each model, from Kotler’s classic linear approach to McKinsey’s dynamic, digital-age journey. 2. Pros, Cons, and Applications: Learn the theory and how these models play out in real-world marketing scenarios. 3. Evolution of Marketing: See how consumer behavior has evolved and what it means for today's marketers. Whether you're a marketing professional, a business leader, or just someone curious about consumer psychology, this essay will equip you with a richer understanding of how to engage with today's dynamic consumer landscape. 👉 Dive into the essay and discover how these models can transform your marketing and consumer engagement approach. Let's discuss in the comments how these insights resonate with your experiences! #MarketingStrategy #ConsumerBehavior #DigitalMarketing #KotlerVsMcKinsey #BusinessInsights I am looking forward to your thoughts and feedback! Happy reading! 📖✨

Or you can use MilkOS and get the perfect brief every time. #betterbriefs #marketingstrategy #creativebrief

As marketers, we are storytellers; creatives craft stories based on a brand's voice and objective, media distributes their stories based on context and audience, and measurement reads how those stories perform based on the objective and KPIs. To be a compelling storyteller requires coordination and understanding across these (broad) disciplines. Media needs to understand what creative is producing; measurement needs to know what to measure. The process should be inherently collaborative. What does the media know about the audience's decision-making process or what competitors are up to; these are all vital inputs in crafting the story, and the more 'buy-in' upfront on what the story is and how it was crafted, the greater the impact, alignment, and success. This isn't about what our AI strategy or blog strategy is. Let's take this shiny new object and make it the centerpiece of our comms work. EVERYTHING is in service of the story and the assets that bring it to life. From a planning perspective, I like to think about this from an 'asset-first' approach.  To do this, I think of pretty broad categories, which is what you want and will get back to in a minute:  Text - words & copy Audio -  Image - pictures Video - sight, sound, motion Using this asset-first approach, we can think of touchpoints and distribution once we have the story (our comms platform). Each asset category has an extensive catalog of media channels. This moves us into another framework I am fond of called OPEN, a distribution (i.e., media) model of Owned, Paid, Engaged, and Networked platforms (more on that another time). This framework lets us think holistically about the brand/consumer ecosystem and introduces the path to purchase. It is vital to constantly zoom in and out, thinking about where and how these interactions will occur and ensuring the story stays on track. Let's take TEXT, for instance: Owned - website, blogs, white papers, brochure, collateral Paid - advertising Engaged - posts Networked - Community You can then continue to 'drill down' into each - what kind of advertising units do we need? Again, it is an opportunity for media, creative, and measurement to collaborate and align upfront. The tactics and partners will become increasingly apparent as we drill down methodically. Please feel free to share any thoughts...