MMR Research Associates, Inc.

Congrats to Chris for three years at MMR! 👏 We appreciate Chris' commitment to crafting fact-based stories that shine a light on human behaviors and motivations. His experience in the CPG, retail, and financial services help him deliver actionable insights to our clients. Thanks for all your hard work, Chris!

One quick service restaurant wanted to assess design options for an expanded beverage center for premium coffees. ☕ The challenge was they wanted to achieve realism with consumers within the architecture of a VR environment. Our solution? We tested six prototype beverage center designs utilizing 3D virtual shopping to deliver the highest quality design recommendations. Learn more about the impact from our research in our case study. https://bit.ly/3AX2Jmb #QSR #VirtualReality #MarketResearch

Choice methodologies are a powerful tool in market research. 🔀📈 We use them to compare lists of key attributes to each other to determine which ones are driving preference, their impact on overall preference, and how well hypothetical offerings might affect preference. We believe there are opportunities to further expand use of this tool to answer questions effectively. Get our perspective in our article below. https://bit.ly/3V2iVM5 #ChoiceMethodologies #MarketResearch #ResearchTools

Congrats to Jeffrey Bishop for 10 years at MMR! 🎊 We're so thankful to Jeff for giving our team a decade of strong passion for uncovering actionable results. Jeff came to MMR with years of diverse experience across industries and methods, and his perspective is valued every day. Congrats, Jeff, and thanks for all the laughs! 👏

Happy Thanksgiving to you and yours! 🦃 What dishes are a must-have on your Thanksgiving table? For 77% of Americans, stuffing is a necessity, whereas only 18% of people think green bean casserole has its place. See how your Thanksgiving habits compare to surveyed Americans in this article from the New York Post. https://bit.ly/48jCNk8 #HappyThanksgiving #ThanksgivingDinner

In many industries, we’re noticing a strong focus on short-term profits over long-term excellence. 💸 People are content with improvements on what’s familiar, and we’re no longer seeing large strides toward innovation. But why? Our theory is that a short-term focus on profits is driven by dividends and stock prices. Predictability and consistency are favored over increased growth. Read more about our perspective in our article below. https://bit.ly/3x0SV7L #Innovation #MarketResearch

MMR Research Associates was named as one of Quirk's Media's "10 Top In-Home Use Testing Companies!" 🎊 For 25 years, MMR has delivered crucial insights through methodologies such as in-home use product testing, our expertise spanning domestic and international markets. Thank you to Quirk's for recognizing our commitment to driving growth and innovation. Read more in the latest edition of Quirk's Magazine, linked below. 👇 https://bit.ly/40SR6dK

Over the past 25 years, since MMR’s inception into the market research world, we’ve experienced a whirlwind of new technologies. From the introduction of the smartphone to Generative AI, we worked to find ways to incorporate technology without losing our human touch. Although these technologies can maximize efficiencies, we believe it’s our human expertise that sets us apart. Share your thoughts with us in the comments below. ⬇️ #MarketResearch #NewTechnology #GenAI

“How Gen Z is redefining retail” 🛍️🤔 When it comes to shopping, Gen Z has a new perspective. 👀 They’re both deeply concerned with sustainability and highly influenced by social media, and they’re more likely to “treat themselves” as a part of their regular routine. Listen to this podcast from the National Retail Federation to learn about Gen Z’s values in the retail world and how retailers can connect with them. https://bit.ly/3NzItx1 #GenZ #RetailShoppers #ConsumerResearch

One national retailer’s merchandising team wanted to design its product bays based on a data-grounded understanding of the customer shopping process. 👩🛒 Specifically, they wanted to improve the design to increase purchase behavior and improve customer satisfaction. We developed a decision-based snapshot of the customer journey to give the company action-oriented insight to improve the in-store experience. Continue reading in our case study, linked below. ⬇️ https://bit.ly/4c13FpD #CustomerExperience #CustomerJourney #MarketResearch