MODIV

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗧𝗵𝗲 𝗠𝗢𝗗𝗜𝗩 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 If you're like us, then your newsfeed is packed with headlines promising the latest trends and must-read reports impacting the travel industry. And while we appreciate a good trends forecast, MODIV believes that research is only as valuable as its interpretation. That's why we're thrilled to introduce an exciting new chapter in travel insights with The MODIV Collective. The MODIV Collective is an invite-only community of subject matter experts—leaders in their fields—who come together to critically examine, enrich, and validate insights from our extensive MODIV Mindset traveler research. This community operates through various formats, including Round Tables, Deep Dives, and Advisory Boards, fostering dynamic engagement and delivering actionable insights that bridge the gap between data and real-world application. By leveraging The Collective, we enrich our commercial insights and enhance our client engagements, ensuring that the research we produce is validated and interpreted through a practical, real-world lens. This approach ensures our findings are not only relevant but also actionable, driving commercial impact for our clients and the broader industry. In the coming days, we're excited to highlight inaugural members of The Collective and publish key takeaways from one of our recent round table discussions. Stay tuned! #ConsumerInsights #MODIVMindset #GlobalTravelResearch #TravelIndustry #TravelerTrends

Most luxury travelers believe there’s little noticeable design differentiation among “luxury hotel brands”—a trend we refer to as the "cereal aisle effect." In an increasingly crowded market, maintaining a distinct brand identity and consistently high standards is key to capturing the attention of high-net-worth, discerning travelers. Discover how hospitality leaders are addressing these insights and why staying true to your unique brand experience is more important than ever for attracting luxury guests: 𝐓𝐡𝐞 𝐋𝐮𝐱𝐮𝐫𝐲 𝐓𝐫𝐚𝐯𝐞𝐥𝐞𝐫 𝐑𝐞𝐩𝐨𝐫𝐭 - https://bit.ly/3UdWZyd Bryan Gabriel #LuxuryTravel #MODIVCollective

𝐖𝐡𝐲 𝐃𝐨 𝐋𝐮𝐱𝐮𝐫𝐲 𝐓𝐫𝐚𝐯𝐞𝐥𝐞𝐫𝐬 𝐓𝐫𝐮𝐬𝐭 𝐂𝐞𝐫𝐭𝐚𝐢𝐧 𝐁𝐫𝐚𝐧𝐝𝐬? For luxury travelers, "brand trust" is the top reason for choosing a travel brand. But what drives this trust? The answer: travel advisors. In fact, 70% of luxury travelers say their travel advisor is their most trusted source of brand information—surpassing traditional advertising and direct brand communication. As travel advisors play an increasingly critical role in building this trust, our latest report reveals how advisors like Melissa are strengthening client relationships and what travel brands can do to empower advisors as key trust brokers. Access the full 𝐋𝐮𝐱𝐮𝐫𝐲 𝐓𝐫𝐚𝐯𝐞𝐥𝐞𝐫 𝐑𝐞𝐩𝐨𝐫𝐭 to learn more: https://bit.ly/4e5oDod Melissa Pugh #LuxuryTravel #MODIVCollective

A notable 59% of luxury travelers say that a hotel’s premium location and access to niche local experiences are leading criteria when choosing a luxury stay—a trend confirmed by industry leaders. For today’s travelers, authenticity and cultural immersion are reshaping the luxury experience. These evolving expectations present both opportunities and challenges for travel brands and individual properties as they respond to the growing demand for curated, personalized experiences. For more on these trends and their impact, read the full report: 𝐓𝐡𝐞 𝐋𝐮𝐱𝐮𝐫𝐲 𝐓𝐫𝐚𝐯𝐞𝐥𝐞𝐫: 𝐀 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐬 https://bit.ly/4h9N2vA Eric De Neef #LuxuryTravel #MODIVCollective

Up & Comers and Big Spenders will be heading to Europe, while Road Warriors and Engagers make their way to eastern gateway cities. The MODIV October Traveler Pulse report has more around Q4 destination trends. Download the full report here: https://bit.ly/3XP5q3H

Travel continues to feel burdensome to a big portion of the population except for Engagers who are feeling more energetic about their upcoming end-of-year trips. Read more about the traveler mindset trends in MODIV's October Traveler Pulse. Download the full report here: https://bit.ly/4eo6IK5

Traveler demand for full-service hotels will be up in Q4, balanced by Up & Comers and Engagers continuing to drive demand for short-term rental options. MODIV's October Traveler Pulse is available! Download the full report to read more: https://bit.ly/4gJWWDR

Lots of solo getaways ahead…except for the Up & Comers who expect to be traveling for family events and sporting events over the next 90 days. Read more about Q4’s traveler demand by trip-type in MODIV's October Traveler Pulse. Download the full report here: https://bit.ly/4gLm6lw

Have you read our latest report? Here’s a peek inside – download your free copy and join the conversation! Which trend do you think will have the biggest impact on the future of luxury travel? 𝐆𝐞𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐡𝐞𝐫𝐞: https://bit.ly/3Zf0Ga2

𝗧𝗵𝗲 𝗠𝗢𝗗𝗜𝗩 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲: 𝗟𝘂𝘅𝘂𝗿𝘆 𝗥𝗲𝗽𝗼𝗿𝘁 𝗶𝘀 𝗡𝗼𝘄 𝗟𝗶𝘃𝗲! We’re excited to announce the official release of our first-ever MODIV Collective report, The Luxury Traveler. This report is the culmination of deep-dive discussions with industry-leading experts, exploring the evolving mindset of today’s luxury travelers. Whether you’re in the travel industry or just passionate about luxury travel, this report is packed with insights that are both timely and actionable. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗧𝗵𝗲 𝗠𝗢𝗗𝗜𝗩 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲? The MODIV Collective is a unique platform where thought leaders in travel and hospitality come together to interpret, enrich, and validate the latest consumer research from our MODIV Mindset traveler pulse study. More than just gathering data, it’s about transforming that data into real-world strategies that can drive growth and impact in the luxury sector. 𝗪𝗵𝘆 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗟𝘂𝘅𝘂𝗿𝘆 𝗧𝗿𝗮𝘃𝗲𝗹𝗲𝗿? In our inaugural report, we chose to explore the evolving mindset of the luxury traveler. As the demands and expectations of affluent traveler’s shift, it’s essential for brands to not only understand what’s driving these changes but also how to respond in ways that resonate. From the increasing importance of sustainability to the critical role of trust and personalization, our expert panel has dissected the key trends shaping the future of luxury travel. 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗟𝘂𝘅𝘂𝗿𝘆 𝗧𝗿𝗮𝘃𝗲𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝘀: This report features insights from an extraordinary panel of industry leaders: • Eric De Neef, EVP & Global Chief Branding Officer, Radisson Hotel Group • Lindsey Epperly, CEO, Jetset World Travel • Bryan Gabriel, CCO, Six Senses Hotels Resorts Spas and IHG Hotels & Resorts • Karyn McCarthy, VP, Virtuoso Travel • Melissa Pugh, Luxury Travel Advisor, Jetset World Travel These experts brought their deep knowledge and unique perspectives to our discussions, offering invaluable insights into how brands can navigate the complex luxury landscape. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗥𝗲𝗽𝗼𝗿𝘁: • The rise of 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 as a critical factor in luxury travel decisions. • The 𝗖𝗲𝗿𝗲𝗮𝗹 𝗔𝗶𝘀𝗹𝗲 𝗘𝗳𝗳𝗲𝗰𝘁—how the proliferation of luxury brands is creating confusion in the market. • The increasing demand for 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 in luxury experiences. 𝗪𝗵𝘆 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗥𝗲𝗮𝗱 𝗧𝗵𝗶𝘀 𝗥𝗲𝗽𝗼𝗿𝘁: • 𝗦𝘁𝗮𝘆 𝗔𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗖𝘂𝗿𝘃𝗲: Equip yourself with the latest insights to remain competitive in the ever-evolving luxury market. • 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: Learn how to apply these insights directly to your business strategy. • 𝗘𝘅𝗽𝗲𝗿𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Benefit from the wisdom of top industry leaders who live and breathe luxury travel. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗠𝗢𝗗𝗜𝗩 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲: 𝗟𝘂𝘅𝘂𝗿𝘆 𝗥𝗲𝗽𝗼𝗿𝘁 𝗻𝗼𝘄: https://bit.ly/3Mq6QwA