Fascinating pattern in our latest Amazon data: We've discovered two distinct types of successful brands - "Sprinters" who concentrate 70%+ of revenue into 2-3 major shopping events, and "Marathoners" who maintain steady sales velocity year-round. Both strategies can win, but they require completely different playbooks. Want to know which type your brand is? #ecommerce #amazon #retailmedia
SharkNinja's 2024 Amazon playbook was masterful. They were a “Strategic Sprinter”: great at winning when it mattered most and speeding past the “Marathon Brands” that missed out on sales. The data tells Shark’s “Sprint” success story: +11.9% revenue growth AND +1.9% market share gain… All In a category that declined -2% overall! Here's what's interesting... While most brands run the "marathon" (always-on, steady-state), the data shows 40-50% of annual revenue happens in concentrated sprints. The winning playbook in 2024 was: 1. Explosive acceleration 7-10 days pre-event 2. Multi-channel burst (PR/social) to drive branded search 3. Premium product focus during peak velocity But here's the real insight for 2025: The best sprinters aren't just running peak events anymore. They're constantly identifying and dominating the "mini-races" others miss. Momentum Commerce just published our deep dive into this strategy shift. Run over to our site for the full analysis. #ecommerce #retailmedia #amazonads #strategy