Momentum Commerce

Only 3 days left until Black Friday, and cumulative sales are tracking 42% higher year-over-year! While momentum has eased slightly in recent days, sales continue to outpace the 2023 lead-up. Keep an eye out for daily updates! #bfcm #amazoninsights #cyberweek

Cumulative sales from 9 to 4 days before Black Friday are up roughly 44% year-over-year. While this marks a slight slowdown from yesterday, sales still remain ahead of the 2023 lead-in. Stay tuned for daily updates as Black Friday approaches! #bfcm #amazoninsights #cyberweek

How effective is “T12” at capturing consumer demand ahead of Black Friday and Cyber Monday? This year, the answer appears to be very effective. Analyzing a consistent client set and indexing daily sales to Black Friday 2023, we’ve observed that shoppers are kicking off their holiday buying much earlier in 2024 compared to 2023. Between the 9 to 5 days before Black Friday, cumulative sales are up approximately 46% year-over-year. This early shopping surge raises an interesting question: will Cyber Week see softer performance as consumers opt for an earlier start to the season? Stay tuned for more T12 insights! #amazonus #bfcm #cyberweek

Nine of the 20 fastest-growing brands on Amazon US might not ring a bell, but they’re taking over the marketplace. Even without strong name recognition, these brands have become major players on the platform. Asian manufacturer brands are experiencing rapid growth across Amazon, particularly in high-demand categories like Home & Kitchen and Clothing, Shoes & Jewelry. But, their success isn't limited to low-cost categories. Check out which brands made the list below, and visit our blog for the full breakdown and key tips for staying ahead. https://lnkd.in/dFFd_78c #amazonus

Brands on Amazon often ask which 'tentpole' shopping event deserves their focus: Prime Day, Turkey 5, Prime Big Deal Days, Holiday Beauty Haul, the Big Spring Sale, or a mix of all? By analyzing years of Amazon sales data, we’ve created a side-by-side comparison of the platform’s biggest events, highlighting the average weekly performance of each. While Prime Day leads the pack for Amazon US overall, its dominance varies significantly by category. Grasping the scale of each event can be crucial for accurate forecasting, prioritizing initiatives, and fine-tuning strategies. In the Toys & Games category, Turkey 5 is the standout, suggesting brands may want to focus their ad spend and promotions around this peak. Meanwhile, in categories like Pet Supplies, where sales fluctuate less dramatically across events, a consistent approach across events may be more beneficial. Browse the rankings below to see how each event performs and where your brand might find the biggest impact!

Earlier this year, we noticed an increasing number of top branded search terms in the Beauty category showing organic results ahead of any paid ads. Now, this trend has spread to other Amazon US categories. 18.7% of the top 10,000 branded searches feature an organic result in the #1 spot before any ads in October, up from 9.1% in July. This shift gives major brands a strong opportunity to reduce defensive ad spending on their own terms while still securing top visibility. Read the full analysis here: https://lnkd.in/eK6zrv2h

Amazon's already rolling out early holiday deals on its US site this November. In just the first five days of the month, there’s been a slight uptick in products tagged as 'Limited Time Deal' across the site. Notably, for items that show up year after year in holiday-related searches, prices are down by 11% compared to this time in 2023. This, along with early sales from Prime Big Deal Days and other retailers, shows that shoppers are responding to deals. Brands need to keep competitive pricing in mind as we head into the holiday rush! Read more here! https://lnkd.in/eba9-jaf #holidayshopping #amazondiscounts #q4amazon

Our MCs hit the polls today in true MC style! 😎 Voting isn’t just a right, it’s our power to help shape the future we believe in. We’re proud to support and amplify our voices, standing up for our values and showing up for each other. Here's to making an impact, one vote at a time! #electionday #voting

New-Hire Spotlight 🔦 Please join us in welcoming Benjamin Keller to Momentum Commerce! Ben joins our growing NYC team as a Retail Manager on the Brand Management Team.

As the holiday shopping season picks up, searches like “gifts for men” and “stocking stuffers for adults” are increasing. But how does Amazon decide which products to feature at the top? After analyzing two years' worth of organic data, we found that Amazon’s search results for these generic holiday terms tend to highlight budget-friendly options, particularly in the Home Goods category. Only 6% of products in the top search categories are priced over $45, compared to 20% across the site. In the electronics category, 78% of items ranking organically for gift searches cost $35 or less. However, Amazon data indicates that conversions for these searches have become less concentrated among the top results, dropping from 27% in 2022 to just 12% in December 2023. Check out the data below, and click here to read the full analysis! https://lnkd.in/eMJsSiRh #serp #holidaysearchterms #organicrank