Moonrock

The Moonrock team is heading to CES 2025! Whether you're interested in exploring gaming opportunities for your brand or just want to chat about the industry, we'd love to connect in Las Vegas next week. We're working with some of the biggest names in tech and retail - from building communities with Walmart to creating platform experiences in Roblox, Minecraft, and Fortnite, to producing Samsung Electronics America's innovative live events. Drop by to learn how we're helping brands authentically connect with gaming audiences. Looking forward to great conversations and new connections at CES! DM us to set up a meeting or just stop by to say hello. Attending CES 2025: - John Gaudiosi - John Benyamine - Jordan Baker #CES2025 #Gaming #BrandActivation #UGC

Not every Roblox strategy has to be an integration into a popular game. Sometimes, the best move is creating something totally your own. Look at Netflix’s Squid Game experience—it shows how a strong brand paired with the right execution can dominate. We’ve done it, too, with H&R Block’s Sir Block: a character and experience that were a total hit because they were built with purpose. At Moonrock we don’t do cookie-cutter. Thoughtful, tailored solutions are how brands stand out—and it’s why our approach works. Happy New Year, and we’ll see you next week at CES!

Not every Roblox strategy has to be an integration into a popular game. Sometimes, the best move is creating something totally your own. Look at Netflix’s Squid Game experience—it shows how a strong brand paired with the right execution can dominate. We’ve done it, too, with H&R Block’s Sir Block: a character and experience that were a total hit because they were built with purpose. At Moonrock we don’t do cookie-cutter. Thoughtful, tailored solutions are how brands stand out—and it’s why our approach works. Happy New Year, and we’ll see you next week at CES!

Congratulations to our friends at Story Kitchen LLC for making Sonic the Hedgehog 3 the number one movie in America! It’s been incredible to watch your creativity shine Dmitri M. Johnson, Dan Jevons, Mike Goldberg, Timothy Stevenson. We’re beyond excited about our upcoming DREDGE project and other major collaborations that will bring beloved game worlds to life on the big screen. Big things are on the horizon—stay tuned!

Moonrock will be attending #CES this year! Our team is eager to connect and explore new opportunities. Catch up with John Benyamine from January 6-9 and John Gaudiosi on January 6-8. We're available for meetings and can't wait to discuss how we can collaborate and innovate together. See you at CES! #CES2025 #TechInnovation #Networking #GamesMarketing

“The ever-dwindling field of games media has a new player: Walmart. Restart is [a] new website run by Moonrock — a marketing company specializing in bringing brands to video games — and sponsored by the largest retailer in the United States.”

🧱 Brick by brick, campaign by campaign, Moonrock is helping lay the media foundation for our partners at Epic Games. 🎮 Collaborating on LEGO Fortnite has been an exhilarating journey, merging two iconic names in children’s entertainment. We love bringing these collaborations to fans around the world, sharing the excitement globally. #Fortnite #LEGO #Gaming #MediaPartner #Advertising

Last night at The Game Awards, Snoop Dogg's premiere of "Thank You" was yet another powerful reminder of gaming's central role in today's cultural landscape. When global icons seamlessly move between traditional entertainment and gaming platforms - performing on prestigious award stages one week and to millions of players at Fortnite Festival the next - it showcases just how far interactive entertainment has evolved as a medium. We're so proud to be a part of shaping this incredible art form as it continues to redefine entertainment. Gaming has emerged as the most dynamic and influential medium of our time, where music, film, sports, and interactive entertainment converge to create experiences that unite millions of fans worldwide. #TheGameAwards #Gaming #PopCulture #Entertainment #SnoopDogg

Excited to share that GamesBeat has officially announced Restart, our new gaming destination created in partnership with Walmart! At Moonrock, we’re passionate about keeping independent games journalism thriving, and Restart is a big step toward that goal. Restart isn’t just a platform—it’s a destination where gamers and fans can find thoughtful content in this ever-evolving era of online media. Check it out at www.restart.run and read the full announcement in the attached VentureBeat Article. Follow us here for more updates as Restart continues to grow!

Two of Moonrock’s Own Named to Forbes 30 Under 30 Big news for the Moonrock family: Krishna Singh and Jordan Baker have been named to Forbes 30 Under 30 in gaming! This recognition is a testament to their incredible work connecting brands with gaming audiences in ways that feel real, exciting, and innovative. Krishna and Jordan were there from the start of our development efforts, building out our UGC portfolio, and have been key players in helping shape Moonrock into what it is today. “Working with Jordan and Krishna over the years has been both an honor and a privilege. We’ve grown together as collaborators and as friends, taking on this industry in ways I couldn’t have imagined,” says Moonrock CEO John Benyamine—an echo of how all of us feel. Their recognition isn’t just about them (though they totally deserve it!). It’s also a nod to what we’re building at Moonrock: a company that’s always pushing boundaries in gaming marketing. Here’s to celebrating Krishna and Jordan, and here’s to what’s next! Ggs all around. #Forbes30Under30 #Gaming #UGC