Motiv Design

Motiv recently visited with Eastman’s management, research, marketing, and technical teams at their corporate headquarters and flagship manufacturing plant in Kingsport, Tennessee. Our team’s goal was to gain a deeper understanding of the science behind Eastman Tritan™ Renew and its capabilities for innovative new products. Tritan™ Renew is Eastman's sustainable high-performance copolyester material. It is made possible by their revolutionary molecular recycling technology that transforms single-use plastic waste into durable materials. Tritan is a BPA-free plastic renowned for its exceptional clarity, durability, and resistance to chemicals and extreme temperatures. As the product design firm behind nutribullet | magic bullet's latest award-winning products, which incorporate a variety of Eastman’s Tritan™ Renew plastics, Motiv was thrilled to meet the team behind these amazing materials. We look forward to collaborating on future projects.   Paul Metaxatos and Jim Shepard from Motiv, along with San Sutanto, Dirk DiSantis, Michael Coggins, Anne Morris, Wenlai Feng, Jeffrey Skelton, Alex Goodman, and Taylor Doolittle from Eastman, met for the discussion. During their meeting, we explored how a shared vision for innovation and sustainability could provide even greater value to consumer product goods. As we continue working together to push the boundaries of product design and material innovation, we are excited about what the future holds!

As we eagerly approach 2025, we are thrilled by the possibilities that lie ahead. We extend our warmest wishes for a joyous holiday season and a New Year filled with boundless opportunities and remarkable success.

As we approach 2025, one question looms large in our industry: How will product design and packaging evolve to meet new demands? Sustainability innovations and the growing influence of AI in design processes are shaping tomorrow's products. These products will not only need to be visually appealing, but also align with consumer values, offer streamlined functionality, and create memorable brand experiences. The one thing to prepare for it? Agility. In a rapidly changing landscape, successful brands will be those that can adapt to new challenges and opportunities. This includes integrating sustainable materials, designing for e-commerce unboxing experiences, and using data to tailor packaging to individual consumers. What trends or innovations do you think will define 2025? Let’s discuss! 

We are extremely excited for our client nutribullet | magic bullet® and are celebrating this awesome achievement! The nutribullet® Ultra has been named a Good Housekeeping 2024 Best Kitchen Gear Award Winner! Read the full review here: https://lnkd.in/gbeKQncr Now available in five luxe finishes, the nutribullet® Ultra is their most powerful single-serve blender with 1200 watts of power, an intuitive illuminated interface, and enhanced blade durability.

As we approach 2025, staying ahead of the curve has never been more critical for brands aiming to connect with consumers. Trends in product design and packaging evolve rapidly, driven by changing consumer behaviors, environmental awareness, and technological advancements. To remain relevant, brands must balance innovation with authenticity—embracing what’s new while staying true to their identity. Whether it's sustainable packaging, interactive designs, or bold aesthetics, aligning with what resonates today ensures your products don't just sit on shelves—they capture attention and foster loyalty. How is your brand adapting to the shifting landscape? Let’s talk about the strategies that are keeping your products relevant and engaging in this fast-moving market.

As we approach the end of the year, now is the perfect time to start planning for 2025. With market trends rapidly evolving and consumer preferences shifting, ensuring your brand, product, and packaging design aligns with future demands is more important than ever. Why Plan Now? • Stay Ahead of Trends: With new design trends emerging in 2025, being proactive allows your brand to capture attention and gain a competitive edge. • Seamless Execution: Early planning ensures a smooth execution, from initial concepts to final production, saving time and resources in the long run. • Adapt to Consumer Demands: As consumers increasingly care about sustainability, convenience, and fun experiences, it's important to change your design strategy to match these growing preferences. Let's collaborate to ensure that 2025 is a successful year! https://lnkd.in/eBnEadQb

Investing in product brand design is a long-term investment for your brand and one of the most important investments you can make. By creating a lasting impression on your consumers' minds, you establish yourself as a strong and reputable brand, attracting more loyal customers. Check out this video we did for Numilk.

In the fast-paced world of social media, one trend catching fire is chaos packaging—an eye-popping style that’s all about bold, over-the-top packaging design choices. This approach is helping small businesses stand out in a crowded market. It offers a memorable out-of-box experience when customers receive or open their packages, building brand loyalty along the way. As consumers look for excitement and authenticity, chaos packaging offers a unique way to make an impact. While it’s unconventional, it’s a great reminder that creative risk-taking can be a valuable asset in today’s competitive landscape. Would love to hear your thoughts: Is chaos packaging a passing trend, or do you see it becoming a staple in the branding world? https://lnkd.in/efcZurvm #Branding #PackagingTrends #ChaosPackaging #CustomerExperience #SmallBusiness

Over the years, we've been privileged to collaborate with some incredible entrepreneurs. In particular, we worked with Andy Gay and Garrett Waggoner to design and develop Cirkul, a water bottle that allows consumers to customize their flavor and intensity. In one of our most well-received interviews, learn more about their entrepreneurial journey and the development of their product. https://lnkd.in/ehPapiSR

We are pleased to once again partner with Innovative Pathways and host the Swampscott High School students at our studio. Innovative Pathways is a series of courses focusing on engineering, technology, manufacturing, and design. The courses introduce students to various tools, materials, and processes used in these fields. Students apply the design process to projects involving power tools, material fabrication, 3D design, and project management. This program enhances career readiness by providing practical training and internship opportunities. We extend our gratitude to Brennan Natoli and Kerry Jannergren for organizing this remarkable event.