We jumped headfirst and landed on our feet. The jump was in zero gravity, so we succeeded—fast, precise, and spectacular. Meet Martistel—the new brand design project by Shuka.
Martistel—A DUBAI INTRALOGISTICS VISIONARY
Martistel improves warehouse efficiency. Their technical capabilities are ready to support space missions. We created the brand from a dream of the cosmos and the need to convey the company’s visionary character and Arabian roots.
A STELLAR BRAND DESIGN
⚡️ Fast. The project was scheduled for Modex 2024, a top industry expo in Atlanta, and it became the stage for the premiere of technology and the brand. The philosophy embedded in the visual language and adapted to all brand attributes made this launch a triumph. The setting, created at near-light speed, ensured the Martistel brand is just as innovative as its solutions.
📐 Precise. Martistel is a seeker, maintaining inner spaces while dreaming of outer ones. The company’s business goals are clear. The brand design reflects its vision and context, positioning Martistel within the UAE’s growing role as a global tech and innovation hub.
✨ Spectacular. A fractal exploration led to a strong emotional image of the company among peers competing to place kilograms on specific square meters faster. We conveyed nakedness and sensuality subtly, so it aligns with the brand narrative, technological innovation, and Arabian heritage.
See the full case → https://tr.ee/h9vo1jwJzN
Recently, our knowledge of intralogistics and the market in Dubai was as tiny as stars seen from Earth. This turned out to be better for Martistel. Using fractal branding for a new and complex business is just as impactful as for one we know well.
Fractal branding by Anastasia Butrym, creative direction by Ivan Vasin. Сlient service direction by Maria Orlova. Project management by Anna Eremina and Lera Ivanova. Logo design by Ivan Velichko. Design direction by Evgeny Drozhzhev. Brand design by Valya Lazareva, Dmitry Okulich-Kazarin, Nastya Belousova, and Viktoria Meshchaninova. Website design direction by Egor Kuznetsov, design and development by Madebymad. Motion design by Dmitry Kozlyaev, Anton Gremyakov, and Daniil Svetlov. 3D by Andгew Kuzmin. Maax Unicase typeface by 205TF. Content creative direction by Dasha Zudina. Writing and content direction by Vasilii Kolesnik. Content design by Katya Makhno. Content production by ekaterina shcherbakova.
Shuttle panels product design by nao.design. Desert photos by Ivan Erofeev. Desert and Martistel’s assembly videos by Aleksandr Kaigorodov. Modex photos by Julia Mayorova. Retouch by Paragon. "Venus" by Alon Peretz, courtesy of Artlist.io
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