nDash

𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗷𝘂𝘀𝘁 𝗮 𝗴𝗼𝗮𝗹—𝗶𝘁’𝘀 𝗮 𝗻𝗲𝗰𝗲𝘀𝘀𝗶𝘁𝘆 𝗶𝗻 𝟮𝟬𝟮𝟱. As market demands grow and digital transformation accelerates, enterprise marketers must make critical decisions about their content production models. 📘 "𝗔𝗻 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿’𝘀 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱" is your blueprint for choosing the right partners, balancing cost with quality, and building a process that grows alongside your business. Inside, you’ll find actionable insights on: 💡 Vetting agencies vs. freelancers 💡 Managing procurement challenges 💡 Avoiding common roadblocks in scalability Check out how brands like yours are achieving higher ROI while maintaining agility in their content strategies. If you’re ready to future-proof your approach, download the guide today. ➡️➡️➡️ https://buff.ly/3VDpTZj

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 Personalization isn’t just a trend—it’s the foundation of successful sales outreach today. Research shows that personalized subject lines can boost email open rates by 50%. Strategic content creation takes this one step further, enabling professionals to craft messages that resonate on a deeper level. Mark Owens shares how incorporating client-specific insights from platforms like LinkedIn transforms outreach into meaningful engagement. How are you leveraging personalization in your content strategy? 👉 Check out Jenn Greenleaf’s post for more information: https://buff.ly/41g6Wzp #ContentCreation #SalesStrategy #Personalization #ClientEngagement #TrustBuilding

𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗔𝗜 𝗮𝗻𝗱 𝗛𝘂𝗺𝗮𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 AI can assist in keyword research, but human insight adds the nuance needed to connect with your audience. A balanced keyword strategy bridges this gap, creating content that stands out for all the right reasons. Check out this post by Rhianmôr Thomas for more information: 👉https://buff.ly/494AbXS #SEO #KeywordStrategy

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗼𝘂𝗹𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆? Kali Armstrong explores the power of shoppable content and why it’s becoming essential in today’s marketing strategies. 👉 Read her insights: https://buff.ly/4iunUjM #ShoppableContent #EcommerceTrends #ContentMarketing #DigitalMarketing #OnlineShopping

𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝗱𝗼 𝗦𝗘𝗢 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗽𝗹𝗮𝘆 𝗶𝗻 𝘁𝗮𝗶𝗹𝗼𝗿𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗻𝗲𝗲𝗱𝘀? It’s no mystery that leveraging SEO insights is vital for creating relevant content. Jenn Greenleaf, nDash’s Managing Editor, discusses how the team uses SEO tools to track search queries to understand our audience’s intent and how to solve those pain points. What happens when we understand what our audience is searching for? We can … ➡️ Create content that directly addresses their needs ➡️ Enhance engagement with our audience ➡️ Build trust 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗵𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲:

💡 𝐊𝐞𝐞𝐩𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐅𝐫𝐞𝐬𝐡 𝐟𝐨𝐫 𝐌𝐚𝐱𝐢𝐦𝐮𝐦 𝐒𝐄𝐎 𝐈𝐦𝐩𝐚𝐜𝐭 📢 Search engines love fresh content. Regularly updating your top-performing posts with new data, insights, and perspectives can significantly improve their rankings. It’s not just about making minor tweaks—strategic updates can breathe new life into old content, ensuring it continues to drive traffic and engagement. 🔍 𝐖𝐡𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐑𝐞𝐟𝐫𝐞𝐬𝐡𝐞𝐬 𝐌𝐚𝐭𝐭𝐞𝐫 📌 A content refresh can substantially improve your SEO performance. By keeping your content up-to-date, you ensure that it remains relevant to your audience, which in turn helps maintain or even boost your rankings. The key is to approach content refreshes with the same care and strategy as new content creation. 👉 𝑳𝒆𝒂𝒓𝒏 𝒎𝒐𝒓𝒆 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒓𝒆𝒇𝒓𝒆𝒔𝒉𝒆𝒔 𝒂𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒊𝒎𝒑𝒂𝒄𝒕 𝒐𝒏 𝑺𝑬𝑶 𝒐𝒏 𝒕𝒉𝒆 𝒏𝑫𝒂𝒔𝒉 𝒃𝒍𝒐𝒈:

🖋️ 𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 '𝗿𝗲𝘃𝗲𝗿𝘀𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵' 𝗰𝗮𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 Writer's block is a common hurdle for many content creators. In a recent feature, our Managing Editor, Jenn Greenleaf, shares her innovative approach to overcoming this challenge through a technique she calls "Reverse Research." When identifying real audience pain points from platforms like LinkedIn and industry forums, Jenn crafts content that directly addresses these concerns, ensuring relevance and engagement. For instance, she might spot a recurring question such as, "How do I maintain brand voice consistency with freelance content?" and turn it into a compelling piece like, "Why Your Brand Voice Isn't as Unique as You Think (And How to Fix It)." This method not only generates fresh ideas but also keeps the content practical and actionable. 💡 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗵𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲:

𝗧𝗵𝗲 𝗥𝗶𝘀𝗸𝘀 𝗼𝗳 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗔𝗜 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 Failing to address AI transparency in your content marketing strategy can cost more than just consumer trust—it can damage your brand’s reputation. 82% of consumers are worried about how AI-driven marketing impacts their privacy, and many are scrutinizing brands for ethical use of AI. The good news? Transparency isn’t just a challenge—it’s an opportunity to build loyalty. Check out this blog post by Rhianmôr Thomas for more information: 👉 https://buff.ly/4fZUQz3 Are you ready to take charge of ethical AI? #AITransparency #ContentMarketing

💡 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗲𝗲𝗹𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀? At nDash, we’ve learned that customization is key. Instead of relying on one-size-fits-all messaging, we create content tailored to each audience's specific challenges. Recently, Jenn Greenleaf shared how we do this in a new feature, and her insights are worth a look. Here’s the approach: 🔹 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: We analyze audience pain points and use data to understand their buying journey. 🔹 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: We adjust tone, language, and message themes to reflect their needs directly. 🔹 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: We go beyond theory to offer practical solutions, like our blog “What Every Content Marketer Needs to Know About Hiring Freelance Writers.” It’s a clear example of how we target content marketing managers by addressing their most pressing needs (like finding vetted writers who "get" brand voice). If your current strategy feels too generic, Jenn's feature might inspire you to rethink your approach. 🚀 Learn how she does it here:

𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝗛𝘂𝗺𝗮𝗻𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗼𝗿𝗲 𝗼𝗳 𝗩𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝗼𝘂𝗿𝗰𝗲𝘀 𝗶𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 AI can assist, but it can’t replace human vetting. Without human vetting, AI-generated content risks spreading misinformation and damaging trust. The key to lasting credibility is keeping humans at the heart of content creation. Rhianmôr Thomas explains how we can ensure quality over quantity. 👉 https://buff.ly/3OhswMd #HumanCreatedContent #TrustInContent #ContentIntegrity