NeoReach

Is RedNote the next TikTok? Or are users yearning for a sense of community in the wrong places? 🧳 Chances are you’ve seen peers and influencers announcing their transition to RedNote (otherwise known as Xiaohongshu) over the past week in anticipation of the looming TikTok ban. 💻 While the two platforms share some similar features, especially around shopping & e-commerce, RedNote has been characterized as a blend of both Instagram and Pinterest – not necessarily hyper-focused on the virality & discussion TikTok thrives on promoting. 📲 Alongside viral videos highlighting the irony of a TikTok ban – aimed almost entirely about “limiting Chinese influence” – funneling users into the Chinese app RedNote, there’s a sense of nostalgia running rampant through TikTok, as the hours count down to the seemingly inevitable ban. ✨ From influencers gathering their communities, to users sharing their first saved videos and sounds, to viral influencers from 2020 re-creating their infamous content styles – it does feel like the closing of a chapter. But, is RedNote the next one? #neoreach #tiktok #tiktokban #rednote #marketing #contentmarketing #creatoreconomy #influencermarketing #socialmediamanagers #socialmedia

🌟 Yes, we're already 2 weeks into 2025, but did you catch our 2024 NeoReach Rewind report? 🌟 After breaking down all the excitement from the Creator Economy in 2024, we wanted to cultivate a celebratory space to highlight everyone's incredible wins. 🌱 From breakout creators, to our favorite social media memes, and all the exceptional work brands like Fishwife and Liquid Death did to set an incredibly high standard for 2025, our NeoReach Rewind captures it all. 🌱 Below, you'll catch a sneak peak of our team's favorites, but don't forget to check out the full report (with more shout-outs, cool projects, & influencer wins) HERE: https://lnkd.in/gXQrnwSE #digitalmarketing #tiktok #creatoreconomy #neoreach #branding #contentmarketing #influencermarketing #influencers #socialmediamanager

🎉 NeoReach has some VERY exciting news to share… 🎉 We’re taking BIG steps forward in the Creator Economy – continuously fueled by fulfilling & celebrating our mission of empowering Creators & trailblazing spaces where they can thrive & focus on their creativity, innovation, and influence. As we continue to grow our talent team here at NeoReach, there’s no shortage of thanks we can give to the people – Mikayla Bednarz, Kashia Hormuth, Jennifer Burrow, and Meghan Timony – who are already doing such great work with our Creators behind the scenes. We’re looking forward to sharing more – so ⭐ STAY TUNED ⭐ – about the tools, partnerships, and resources we have coming very soon. There’s so much work to do, but so much excitement, and even more new opportunities on the way. 💡 Read the full press release HERE: https://lnkd.in/gwvXV7X7

✈️ While discourse on social media suggests the “look-a-like competition” popularity is dwindling down, luggage & retail brand Away was quick to spotlight the nationwide competitions’ most infamous winners in a brilliant campaign ad. Their latest luggage campaign advertisement – 🧳 tagged, “Even look-a-likes travel with the real thing” 🧳 – is not only witty, but brilliantly thrown together. With famous locations like Chicago’s The Beef and overnight look-a-like stars, there’s nothing better to grab people’s attention in a constant spiral of new content. Are we laughing? Yes. Are we intrigued? Even more so. Campaign planners & marketers, take note. 🌟 The best social media campaigns sometimes DO happen overnight. #influencermarketing #neoreach #marketing #campaignspotlight #marketingcampaigns #lookalikecompetition #socialmediamanagers

🌟 Big News from NeoReach! 🌟 We're thrilled to announce a game-changing milestone: NeoReach has officially acquired Influencers.com and entered into a strategic partnership with Blueberry AI to revolutionize the Creator Economy! 🚀 This acquisition is more than just a domain—it’s the foundation for a groundbreaking suite of AI-powered tools that will empower creators like never before. By combining the strengths of NeoReach’s Creator Economy expertise and Blueberry AI’s cutting-edge technology, we’re setting a new standard for how creators monetize, manage, and grow their audiences. Here’s what this means for creators: ✨ Smarter Tools: Advanced AI to streamline content management, optimize monetization, and unlock new revenue opportunities. ✨ Greater Reach: Resources to scale audiences and enhance engagement across platforms. ✨ More Opportunities: Tools to help creators focus on what they do best—creating impactful content. NeoReach CEO James Michalak shared, "This is a bold step forward in our commitment to empowering creators. Together with Influencers.com and Blueberry AI, we’re building the future of the Creator Economy, providing unmatched toolsets and monetization opportunities." 📢 Learn more about this exciting announcement and what it means for the future of creators in our official press release: https://lnkd.in/e2NPHDBU #creatoreconomy #influencermarketing #neoreach #innovation

✨ NeoReach is HIRING! ✨ We’re looking for our next Account Director! If you have experience in sales, account management, or business development in marketing, advertising, or an adjacent industry, this might be the perfect opportunity for you. 💻 Oh, we’re also a FULLY REMOTE team. Read more about salary expectations, job responsibilities, and qualifications in the linked job description below. We’re looking forward to receiving your applications & meeting you! If you know someone who'd might be a good fit, feel free to tag them below or share with your networks. https://lnkd.in/gQA-MD5a #marketingjobs #marketingagency #accountdirector #sales #neoreach #accountmanagement #businessdevelopment #advertisingjobs

📘 What’s the deal with Bluesky Social? 📘 If you’ve been paying attention to headlines (and even if you haven’t), you’ve probably heard about the “X exodus” happening in these post-election times. As these users flee to other platforms like Threads and Bluesky, they’re all collectively yearning for the same things: a decentralized open framework, community, and connection-based feed curation. Bluesky Social, the rival “underdog” app that’s quite similar to X feeds, grew immensely last week in response to those principles – boasting nearly 1M user sign-ups in just one day. Why is it growing so quickly & why are users so invested in its success? 💠 New third party tools let new Bluesky users mass upload their old tweets to the platform, helping creators, public figures, and influencers with a more seamless transition. 💠 With a reverse chronological timeline (like the “old Twitter”), reportedly less misinformation and hate speech, and more user control over feeds, users seem to be enjoying not just the new communities gathering on the app, but the platform’s general functionality, as well. 💠 With more than 15M user sign-ups in November alone, users are also testing out Threads as an X replacement, as they continue to differentiate themselves from instagram in a unique, trendsetting way. Have you already joined Bluesky? Are you enjoying the community-centric engagement and features? Are there things you often enjoyed as a marketing professional, creator, or influencer on X that you’re not yet seeing fulfilled on Bluesky or Threads? Read more about Bluesky, including new functionalities & critiques in our weekly industry newsletter! Sign up to join the mailing list here: https://lnkd.in/gTE4mHf8

✨✨ Excited to see the Influencer Marketing Hub spotlighting our data from “From Posts to Polls: The Power of Social Media Creators in U.S. Elections” in their recent investigative report! Here are the 5 main findings from their report, specifically focused on influencer content & their impact on the current U.S. political climate ⬇️⬇️⬇️ 1. Influencers are impactful drivers of cultural & political influence 2. Psychographics Outperform Demographics in Driving Engagement 3. Authenticity is Non-Negotiable for Modern Consumers 4. Emotional Storytelling Enhances Engagement 5. Social Media as the New Information Authority ⭐⭐ Check out our full election report in the comments or read more from the Influencer Marketing Hub’s report here: https://lnkd.in/eZJaV3Ub

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🌚 HubSpot’s 2024 Video Marketing Report reveals the the majority (83%) of video marketers use short-form video, with just 39% leveraging long-form, and 14% on lives. Nearly 8% of video marketers spend over $100K per quarter on video – especially as more platforms (Spotify, TikTok, Instagram, etc) continue to add & expand their current capabilities. 🐦 Threads allegedly had over 15 million signups this month – more than competitor Bluesky has in total on their platform. As users, especially post-election, flee other platforms like X, what exactly are they looking for in the ‘new age’ of socials? Who are they looking to support? What are they willing to tolerate? How does Threads fit the bill? 🎶 Spotify’s Gustav Söderström argues their potential new AI generated music would not only curate for any specific user, but help to ‘amplify the creativity’ of digitally inclined artists (think Avicii, even Bach?) and other creators on their platform. Spotify's AI would also create ‘human connection scarcity’ with traditional creators, podcasters, and artists on the app, driving MORE engagement, MORE visibility, and MORE loyalty. 📹 YouTube gets in on the ‘digital gifting game,’ rolling out new ‘jewels’ feature for users to gift livestream creators. Similar to TikTok's coins, ‘rubies’ on YouTube are valued at one cent each. While there’s no ‘fixed revenue share,’ since costs of jewels can change, they’ve offered a 50% bonus on earnings each month to eligible creators (up to an additional $1K per month).    READ about the above stories (and ✨MORE✨) by signing up for our Creator Economy Industry Newsletter here: https://lnkd.in/gTE4mHf8

🎤 Are once-rigid guidelines for election influences blurring as social media platforms harness the power of their influencers amid political campaigns? ⭐ Paramark.com’s News Desk poses the question, but the answer may be just as vague. As influencer marketing leaders like NeoReach continue to move forward with a shared mission of supporting their creators, how can they facilitate both sides’ integrity in the constant battle of influencer expression and paid endorsement expectations? 🌍 The recent U.S. presidential election harnessed over 100 million mentions across social media platforms worldwide, in the first half of 2024 alone, according to NeoReach’s newest report (✨read more in the comments✨). 💻 Influencers, creators, and social media stars are being recruited – from the top to the bottom of campaigns – to help draw in this engagement, and oftentimes, they’re entering into “uncharted territory.” 📲 Especially in a high-stakes and controversial election, where creators are being recruited from across industries (not necessarily political realms) to contribute, how can they ensure they’re participating in a productive way? 👏 That’s where agencies like NeoReach come in – both to help creators navigate through these unprecedented times & trail blaze new avenues for success across platforms, industries, and specific influencer niches. Read more about Paramark.com’s investigation with contributions from NeoReach’s James Michalak & Stephanie Payas below. #neoreach #influencermarketing #election #politicalinfluencers #contentmarketing #marketingagencies #creatoreconomy https://lnkd.in/g5CKKG5H