NewtonX

Decision paralysis is real. Buyers are overwhelmed with choices. With only ~5% of buyers actively in-market, how do you boost their confidence and drive action? Our Director of Revenue Marketing, Jimmy Coonan joined Benjamin Ard on Masset Content Amplified podcast to share strategies for building trust and guiding decisions—all centered on data-driven content. Topics include: 🎧 Crafting content tailored to each marketing funnel stage to better educate and engage buyers. 🎧 Informing buyers with credible, data-driven narratives. 🎧 Risks of using poor-quality #data. Check out the full episode here: https://hubs.li/Q02_DzsM0

Only 12% of B2B growth-stage companies achieve 2x ROI with applied AI. We partnered with Georgian on a report to uncover actionable insights that bridge this gap. “This benchmarking report doesn’t just highlight where growth stage companies are—it uncovers what forward-thinking leaders are doing differently to succeed. NewtonX was a trusted partner for this work—their precision in reaching the right voices and their ability to surface actionable insights were key reasons to choose them,” according to Georgian Head of Go-to-Market James Lamberti. Learn how the most advanced companies (the “runners”) are driving up to 2x ARR growth by mastering AI adoption 👇

M&A brand migration strategies vary by industry and goals. Here’s how: + Maintaining the acquired brand: 58% of companies, especially in consumer packaged goods like Mondelēz International and The Coca-Cola Company, use existing brand recognition and customer loyalty. + Rebranding under the acquiring brand: 20% of companies, notably in tech, finance, and B2B sectors like Google and Capital One, use this approach to harness the parent company's established brand strength. + Creating a new identity: 22% of companies take this route, involving sub-brands or endorsements, as seen with Slack after its acquisition by Salesforce, when a fresh market position is needed. Our latest report with Ogilvy/Ogilvy Consulting shows how M&A strategy can make or break business success. Learn more: https://lnkd.in/gBB_xfkG

🎙️Live from New York, it’s Aarti Desai and Liv Cooper representing NewtonX at the Neudata Winter Data Summit. Thank you to the team at Neudata and Morgan Stanley for inviting us to sponsor this event on alternative data in the investment industry. We loved engaging with industry leaders and sharing ideas on using data to drive smarter investment decisions.

Embedded finance is booming, but are businesses really ready? A new report by Airwallex reveals the gap between expectation and reality. While 78% of companies adopt embedded finance to boost customer experience, only 6% are meeting their goals. Why? We surveyed 200+ senior leaders across SaaS and eCommerce to find out. We break it down below👇 

When Teradata CMO Jacqueline Woods searched for a market research partner, her goal was simple: find a firm that truly understands her business. That’s how our partnership began in 2021. Since then, we’ve collaborated on everything from brand health metrics to trust in AI. Hear from Jacqueline about what it’s like to work with us and how our partnership helped take Teradata to the next level:

This Thanksgiving, we’re reflecting on the incredible partnerships that shaped our year. We’re so grateful to be part of your journeys. A big thank you to some of the amazing partners we’ve had the privilege of collaborating with this year: The Wall Street Journal, ADWEEK, Ogilvy Consulting/Ogilvy, Teradata, LinkedIn, Material, and so many more. We’re proud of the milestones we’ve achieved together and excited for what’s ahead. From all of us at NewtonX, wishing everyone a wonderful Thanksgiving! 🦃✨

Don’t go solo on your #M&A #brand strategy. 55% of brands that skipped hiring external consultants reported low satisfaction with their M&A process. In contrast, 74% of companies that did use external consulting saw significantly higher satisfaction, according to our study with Ogilvy/Ogilvy Consulting. One survey participant from Workday shared that her brand team is involved in the acquisition process well before the deal closes. They manage change with a multifunctional team that includes leaders from the acquired brand and turn to external experts when internal alignment falls short.

I’m excited to share that NewtonX partnered with Kolsquare | B Corp™ to release a groundbreaking study on Europe’s influencer marketing landscape. Our research uncovered key insights into: - Platform dominance: 89% of campaigns utilize Instagram, while TikTok’s popularity continues to rise, now at 64%. - Influencer selection: 75% of European brands favor micro-influencers for their authenticity and engagement. - Ethical marketing: 77% of Italian marketers now require influencers to sign ethical charters, reflecting a shift toward responsible marketing. If you’re curious about where influencer marketing is headed in Europe, check out the full report for the latest trends, challenges, and insights: https://lnkd.in/e68En6Up

I had the privilege of speaking with the 'AI CMO', Jacqueline Woods at Teradata about her research with NewtonX on the C-suite's perception of trust in AI. Drawing on her data-driven marketing expertise, we discussed the report findings (4 in 10 C-suite said they don't think their data is ready to achieve accurate outcomes), the importance of trust in AI, and how data empowers leaders to make smarter decisions and achieve impactful business outcomes.