NEXT 5 Team specializes in building insight-driven strategies to accelerate fan base growth. We integrate successful experiences in collegiate sports marketing and Fortune 500 brand building to scale your team and planning efforts. Collegiate marketing/promotions teams are lean. We provide the analytical assists to uncover insights that help accelerate fan growth, from getting fans in the stands to optimizing the fan experience to enhance their overall experience and increase their overall spend (value for the athletic department).
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We are in the data weeds on basketball attendance right now! Prepping for working sessions with teams to jumpstart their marketing plans and ticket selling campaigns. 🏀 A little bit of basketball trivia for you...starting with a relatively easy one. Or is it?
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Saying it louder for those in the back and those joining the party this year. We’re glad you’re here! #sports #womenssports #sportsbiz
Women's Sports Consultant. Founder of GOALS. Host of 🎙️The Business Case For Women’s Sports, presented by Ally.🏆
I’m not sure who needs to hear this, but this isn't the first year that the women's #MarchMadness tournament has been "exciting." It's always been exciting - this is just the most it's ever been broadcast or marketed so the *reach* of the excitement is up. Don’t forget that the women weren't even allowed to call it "March Madness" until 2022.
Week 18 - Men's Basketball TOP 25 Attendance and AP rankings 🏆 Top 11 teams over 15K fans 👍 All 25 teams over 12K fans 🔥 11 of 25 teams are unranked Fan bases are built over time. Yes, winning helps but interest and loyalty can be built beyond the wins. DM us to get started building your insight-driven growth strategy. ----- We'd love your follow - Ring the 🔔 above and follow our founder (Heather Maxwell) for posts on #insights, #brandbuilding, #sportsbiz, #sportsmarketing, and living a #wellplayedlife
Week 18 - Women's college basketball attendance + AP Ranking Women's college basketball is breaking attendance records and it's beyond Iowa's schedule. FIRST TIME EVER: 1. ALL Top 25 women's teams average over 5,000 fans! 2. 6 women's teams average over 10K fans! 3. A women's team averages more than 16K fans over an entire season! University of South Carolina Women's sports are on 🔥. Backstory coverage and game coverage has expanded. Production quality has improved overall. Social media has expanded coverage of athletes and coaches. Women's sport has so much business runway and it's just getting started. DM us to start building your insight-driven fan base growth strategies for next season. NCAA ESPN ESPN+ Barstool Sports The Wall Street Journal Source: NCAA attendance reports --- We'd love your follow (ring the 🔔 above) and follow our founder (Heather Maxwell) if you enjoy posts on #insights, #brandbuilding, #sportsbiz, #sportsmarketing, and living a #wellplayedlife
Big Ten Conference Women's and Men's Basketball attendance by school. Note the changes in attendance by team within the conference left to right. Check out the national attendance ranking by team across the bottom. Few interesting points: 🥇 The BIG TEN as a conference has strong attendance overall vs other conferences. 💪 Iowa Women's Basketball outdraws all Big 10 men's teams but Indiana. 👆 Indiana and Purdue, near top for both programs 🔻 Northwestern, Rutgers, and Penn State near the bottom for both men's and women's 👍 Stronger attendance across men's basketball, women's attendance drops off significantly after Top 5 teams. ----- Would love your follow for the page and our founder (Heather Maxwell) if you enjoy posts on #insights, #brandbuilding, #sports, #sportsmarketing, and living a #wellplayedlife. Ring that 🔔 above too. If you'd like to partner to build insight-driven marketing plans for next year, DM us. Let's get started!
Hot off the press - Week 17 Men's Basketball Attendance + AP Rankings HOT TAKES: 🔥 University of Dayton with the biggest ranking jump, up 6 spots! 🔶 University of Tennessee, Knoxville jumps University of Arkansas to #4 🔷 Brigham Young University joins the Top 10 One more week of regular season play to impact rankings. Then we'll publish the end of the year rankings overall and by conference. 💕 Why does this matter? Fans in the seats continue to be an important indicator of athletic department brand health. 💻 Online fans streaming, engaging, and buying merchandise are an important part of the total ecosystem but fans in the seats... ...create the in-game atmosphere for players, coaches, and recruits ...create the home-court advantage and environment people are watching when streaming ...create 1st party databases for ongoing engagement and learning ...buy concessions, merchandise, and support local restaurants and bars ...and all of this helps attract more sponsors that help fund NIL deals which attracts recruits which increases the odds of more wins which...you see how this fly-wheel goes ♻ Let's chat about accelerating your fan base growth. We'd love your follow and you can follow our founder (Heather Maxwell) and ring the 🔔 on both pages if you enjoy posts on #insights, #brandbuilding, #sportsbiz, and living a #wellplayedlife
Hot off the press - Week 17 Women's Basketball Attendance + AP Rankings HOT TAKES: 🔥 Big Ten Conference and Big 12 Conference LEAD with the most teams in the Top 25 Attendance 🅾 The Ohio State University Department of Athletics women's basketball joined the Top 10 📈 Mississippi State University and Virginia Tech with the biggest ranking jumps 📉 Purdue University with the biggest ranking drop One more week of regular season play to impact rankings. Then we'll publish the end of the year rankings overall and by conference. 💕 Why does this matter? Fans in the seats continue to be an important indicator of athletic department brand health. 💻 Online fans streaming, engaging, and buying merchandise are an important part of the total ecosystem but fans in the seats... ...create the in-game atmosphere for players, coaches, and recruits ...create the home-court advantage and environment people are watching when streaming ...create 1st party databases for ongoing engagement and learning ...buy concessions, merchandise, and support local restaurants and bars ...and all of this helps attract more sponsors that help fund NIL deals which attracts recruits which increases the odds of more wins which...you see how this fly-wheel goes ♻ Let's chat about accelerating your fan base growth. We'd love your follow and you can follow our founder (Heather Maxwell) and ring the 🔔 on both pages if you enjoy posts on #insights, #brandbuilding, #sportsbiz, and living a #wellplayedlife
Week 16 of Top 25 Attendance and AP Rankings Only a few weeks left in the regular season to increase home attendance averages! 🎟 Big Ten Conference leads with 7 teams in top attendance. 📣 All Top 25 attendance teams averaging more than 12,000 fans 📈 Maryland with the biggest jump (22⬆️19) 📉 Dayton with biggest fall (19⬇️ 25) 👍 Texas Tech joined Top 25, 👎 San Diego State fell out. Follow our founder (Heather Maxwell) and ring the 🔔 above if you enjoy posts on #insights, #brandbuilding, and living a #wellplayedlife
Week 16 WBB Top 25 attendance and AP rankings. We're heading into the last couple weeks of the regular season. The last chances to increase home attendance averages. 🎟 24/25 teams above 5,000 fans. 🏀 Big Ten Conference leads with 6 teams followed by Big 12 Conference with 5 teams. 📉 Nebraska fell two spots. 📈 Kansas State enters at #25 and New Mexico out (#26). ---- Give our founder a follow (Heather Maxwell) and ring the 🔔 for updates if you enjoy posts on #insights, #brandbuilding, and #sportsbiz