Next Episode

With 80% of European households watching more CTV than traditional TV and projected 20% annual growth through 2025, CTV is the future of TV advertising. Brands can harness the power of TV combined with digital precision for better targeting, insights, and creative impact. However, many brands aren’t maximizing CTV’s potential. Common challenges include: 👉 Re-using traditional TV ads instead of leveraging CTV’s unique formats 👉 Missing opportunities for personalisation and pre-testing 👉 Neglecting advanced measurement to improve transparency and creative effectiveness At Next Episode, we help brands create tailored, engaging, and measurable campaigns that align with the right KPIs. From maximising brand awareness to alternatives to paid social overloading we’re here to ensure your CTV strategy drives real results. Let’s talk about how you can get more from CTV! 🎯 #CTV #Advertising #Programmatic #DigitalInnovation #AdTech

https://lnkd.in/eBfGjZr6 A great article highlighting one of the key issues we’re addressing at Next Episode. Intrusive ads are failing everybody. Advertisers risk alienating potential customers. Broadcasters risk losing viewers who are fed up with their chosen content being interrupted by irrelevant, repetitive ads. Viewers deserve a better advertising experience, and might actually begin to welcome ads that are relevant, useful and personalised. We are ready to work in partnership with advertisers and agencies who want to harness the full potential of CTV to transform the advertising experience. Please get in touch if you’re one of them!

Unlocking the True Potential of CTV Advertising Many brands may not realize it, but they could be missing out on CTV’s full potential—and in doing so, wasting budget on ads that aren’t delivering. CTV is challenging to execute effectively due to fragmentation, privacy concerns, and measurement hurdles. In fact, ad recall has dropped by 50% over the past decade (source: Kantar), and 67% of CTV viewers report disliking the ads they see. Yet, CTV presents a unique opportunity to transform how brands connect with audiences. Recent research from Comcast Advertising and MediaScience shows that ads on big TV screens achieve 2.2 times higher recall than on mobile, with a 1.3 times higher impact on purchase intent. The power of TV lies in its ability to captivate—especially when ads are relevant and thoughtfully crafted. To drive memorable and effective CTV campaigns, it’s crucial to go beyond “one size fits all” and deliver ads that resonate with viewers. At Next Episode, we’re committed to helping brands harness CTV’s full potential and create impactful ad experiences. Want to learn how to elevate your CTV strategy? Let’s connect. #CTV #Advertising #DigitalMarketing #AudienceEngagement #ConnectedTV

A great day at Future of Media Manchester. Innovation and creativity top many client agendas and many speakers recognise the exciting but unfulfilled opportunities that CTV offers. A common theme was the need to reunite creative and media for more effective advertising, after a long period of separation. We’re excited at Next Episode to make this a reality. As this chart demonstrates, the TV market is rapidly switching from linear to streaming and now is the time to lean into the game changing combination of big screen impact and digital precision. That’s exactly what we offer at Next Episode, please get in touch to learn more. www.nextepisode.com

This detailed graphic from Video Week demonstrates the complexity of the CTV ecosystem. Silos that may serve clients well in isolation, and players within them, many of whom serve themselves, but all of which is incredibly challenging to integrate and unify for maximum benefit and effectiveness.   The creative development process shouldn't be ignored - CTV offers the opportunity to deliver precision-targeted, relevant addressable messages to viewers, and in doing so improve their viewing experiences, in turn increasing advertising effectiveness. Our belief is that it’s the viewers themselves, not just brands, that are currently underserved by CTV advertising which is too often irrelevant and intrusive.  Next Episode’s mission is to simplify this complex landscape, by delivering an end-to-end platform and solution, integrating deep insights with AI and tech powered creative work that results in impactful, relevant and engaging advertising experiences for CTV audiences, so they benefit, and brands benefit too.   Get in touch to hear how!   Jason TroutMartyn RattleIan JamesJess BradleyJenny KimmerichJo PearceJeremy PhillipsDavid JowettBill Brock (he/him)Jon WilkinsLorna Hamilton (nee Dixon) #ctv #digitaladvertising

Cannes Wrap Up Cannes 2024 was the normal mixture of rosé wine, sun, showers, wind, Taylor Swift rumours, and conversations. If 2014 and again 2017 was the year of mobile, then 2024 was the year of retail media. Newly accessible audiences albeit on a small scale. On the established side there was the debate on how to sustain quality journalism in a world of declining audiences and reader consideration for facts vs clicks. Streaming services are on the up and up and forcing their way into consumers' lives and onto media plans. It is fragmented, messy, and a labour of love but undeniably the future of TV and an obvious opportunity to unleash the power of the big screen with a data and insights driven approach. Talking of data, regulation has not been anticipated, instead it is forced and as such the industry does the bare minimum to comply. Matt Green, Director of global media services WFA said a lot of the historical practices are still in place and we have been asleep at the wheel. We are now at a precipice, and we must catch up fast, change habits, protect people’s data, and produce better experiences through creative. As always, the best meetings were the unexpected ones, walking along the Croisette and grabbing ten minutes with a genuine commitment to regroup back home

In today's Media Leader, an article from Jason Trout highlighting the many benefits of CTV advertising, including personalisation at scale, actionable ads and the precision targetting of digital marketing - all in a high quality editorial environment. https://lnkd.in/eP4Ja7hf

Our very own Jason Trout and Jess Bradley are spreading the word about Next Episode at the Cannes Lions this week 😎 An early emerging theme is that of supply path optimisation, and how the SSPs are developing their systems to improve effectiveness. Great session at Freewheel today talking about how CPG and auto clients can leverage the collapsing of the tiers. Local addressability meets global scale in one cohesive strategy. If you're lucky enough to be in Cannes this week and want to learn more about what we're doing at Next Episode to transform CTV advertising, get in touch with Jason or Jess!

Great presentation by Allyson Witherspoon from Nissan Motor Corporation at the WFA on Innovation Driving Sustainable Growth. Technology is a great enabler but it still comes down to the creative itself. Making the creative fit for purpose powers all the other constituent parts of the activation strategy. Ignore it and you are wasting your money and diluting brand affinity!

Great presentation by Allyson Witherspoon from Nissan Motor Corporation at the WFA on Innovation Driving Sustainable Growth. Technology is a great enabler but it still comes down to the creative itself. Making the creative fit for purpose powers all the other constituent parts of the activation strategy. Ignore it and you are wasting your money and diluting brand affinity!