Nexxen

As digital marketing evolves, data-driven strategies are no longer optional—they’re essential. The key to success lies in balancing trend prediction with strategic agility. By leveraging analytics to anticipate consumer behaviour and align with emerging trends, advertisers and marketers can create campaigns that resonate deeply while driving impactful results. Nexxen’s Commercial Lead for Southeast Asia, Amresh K. Kumar, discusses how the right data strategy can help you balance today's opportunities with tomorrow's possibilities. Read more on Tech Wire Asia: https://lnkd.in/gfzf2JqA

Heading to VideoWeek 100 in London today? So are we! Our team will be there talking all things related to the future of media trading and CTV — be sure to pop by and say hello! #vw100 #video #ctv #advertising

Recently, Nexxen sat down with leaders spanning the buy-side in London to discuss the future of omnichannel, and all of the challenges and opportunities that come with it – from fragmentation to transparency. You can read up on their key takeaways in back-to-back articles in NewDigitalAge today: https://lnkd.in/eQvEt9Vf + https://lnkd.in/eszgCYJx Huge thanks to the execs who came along to share their thoughts.

In the fast-paced world of digital advertising, the ability to efficiently rank and score millions of ads in real-time is paramount to success. As advertisers increasingly demand measurable results tailored to their unique campaign objectives, the challenge for DSPs intensifies. Himanshu Kachalia delves into how Nexxen strives to balance speed, accuracy, and scalability in a landscape marked by fluctuating demands and diverse goals. https://lnkd.in/gTnJY-wS

Nexxen’s platforms handle a ton of information, with our SSP alone processing billions of incoming requests per day. In this post, we'll break down the key elements that allow Nexxen to maintain this level of performance from technology choices, caching strategies, data flow, and quality control. https://bit.ly/4fUq1en

Unlock Key Insights to Drive Holiday Success: As the holiday season approaches, understanding consumer behaviour is essential to connecting with shoppers when it matters most. Nexxen's latest Australian Retail Playbook reveals the precise moment Aussies are engaging with retail content online and on TV. Ready to make an impact this season?💡 Get your copy of the Retail Playbook here ➡️ https://lnkd.in/gzVTkqQX

Data-driven growth fueled by innovation — Q3 was another banner quarter for the Nexxen team! Learn more about our record CTV revenue (up 52%!), key partnerships and exciting new plans for AI integration in the full earnings release. Here's to keeping the momentum up as we close out 2024! https://lnkd.in/eyeapjXp

As privacy regulations and concerns continue to rise, our Senior Manager of Product Marketing, Alex Puzzolo, shares Nexxen's step-by-step approach to delivering meaningful, personalized ad experiences that don't damage consumer trust. Learn what each step entails — and the critical role data and creative insights play throughout — today. https://lnkd.in/e8UGNkZX

For this installment, we spoke with Dominik Weber, Senior Creative Project and Insights Manager for Nexxen Studio Insights team. Dominik breaks down the process of generating insights for clients, the skill that helps the most in managing multiple projects, and what he enjoys most about living in London. https://lnkd.in/emEEDeg5

Last week, Nexxen hosted an unforgettable Sunset Soirée with our incredible partners in Sydney! 🌅 Thank you to all of our guest who joined us to celebrate a fantastic year. We can’t wait to see what’s ahead in 2025! 🥂