Niche Media

David vs. Goliath is one of the oldest stories in history—the scrappy underdog taking on an unbeatable giant. It’s also the reality of niche publishers today, battling against the overwhelming dominance of Google and Facebook in the advertising world. This is the topic of today's Niche Fix, our weekly newsletter sharing insights from experts and professionals in the niche publishing industry. Subscribe to read it ➡️ https://lnkd.in/gQ_z62gf In this issue, we spoke with Kenny Katzgrau from Broadstreet about how publishers can solve problems for their advertisers in a way that the tech giants can't. Google and Facebook offer scale and automation, but they don’t offer local expertise, hands-on strategy, or creative marketing tailored to a business’s unique needs. The most successful niche publishers aren’t just selling ad space—they’re offering a level of service that advertisers actually feel.

Do you want to give a fresh look to your old content? That's the topic of Eric Shanfelt's session at the Niche Media Conference, where he'll teach you how to set up a process of regular evergreen review, re-sourcing and publishing that will increase your content without looking like the “same old, same old”. Join Eric and hundreds of other publishing professionals at the Niche Media Conference April 23-25 in Las Vegas. Learn more and register: https://lnkd.in/gWQCDweC

Niche Media Conference Sponsor Resource! Progress Printing Plus knows the importance of understanding your audience and producing print materials that resonate with them. Their collaboration with niche magazine publishers is built on trust, transparency, and personalized service. Learn more about their services: https://lnkd.in/gp4_4D5X

What does the design of your publication say about your brand? Here’s some insight from Jim Nissen, who wants to set publishing companies apart through unique design strategies. Join Jim and hundreds of other publishing professionals at the Niche Media Conference April 23-25 in Las Vegas. Learn more and register: https://lnkd.in/gh_dmuQH

Kenny Katzgrau, Founder & CEO of Broadstreet, talks about how small publishers can set themselves apart from Google and Facebook by providing custom solutions for advertisers. Join Kenny and hundreds of publishing professionals at the Niche Media Conference April 23-25 in Las Vegas. Learn more and register: https://lnkd.in/gh_dmuQH

Introducing the Niche Fix, our brand-new email newsletter discussing the questions and challenges facing modern-day publishers. In the first issue of the newsletter we discuss, you guessed it... IS PRINT DEAD? We spoke with numerous publishers about their current view of print magazines, including allocations of resources, sales, and creating integrated print/digital campaigns for advertisers. Didn't receive the Niche Fix? You can subscribe to the free newsletter here: https://lnkd.in/gQ_z62gf

Are you waiting to purchase your tickets for the Niche Media Conference? There's only one month left to purchase the best rate! Join hundreds of publishing professionals for a jam-packed week of learning, networking, and fun on April 23-25 at the Virgin Hotel in Las Vegas. Here's everything you can expect at this year's event: -25+ Breakouts including live Q&A in each session -100% focused on new revenue generation and growth strategies for your niche media company -Day One workshops included in your registration: Audience Growth and Marketing, Media Sales Training, Editorial and Design, plus TWO Publishers Roundtable discussion groups: Consumer and B2B -25+ breakout sessions in five tracks: Publisher Strategy, Sales Training, Audience & Marketing Growth, Digital Strategy and Editorial. -Super fun and easy-to-connect networking parties for real connections Don't miss out, as the event price will go up on March 23, 2025. You can learn more and register here: https://lnkd.in/gh_dmuQH

Some of the best feedback we get about the Niche Media Conference is always the Speed Publishing shindig. Think speed dating with a unique twist. This is the ultimate game of networking, fun, and happy hour drinks where you can get to know the other publishing professionals around the industry. DO NOT miss this event, once again sponsored by Publication Printers, at the Niche Media Conference April 23-25 at the Virgin Hotel in Las Vegas. Learn more and register here: https://lnkd.in/gh_dmuQH

Niche Media Conference Sponsor Resource! Lane Press's entire business—its equipment, its processes, and its service model—is designed to meet the communication challenges of magazine publishers. Learn more about their services: www.lanepress.com