Nielsen Norman Group

One of the hardest things about UX is actually applying the techniques, especially when there’s so much conflicting advice out there. That’s why our live, virtual UX training is designed to connect theory to practice, empowering you to thrive in your role. What makes NN/g courses different from all the UX training out there? ✅ Expert-led, research-based guidance — Learn directly from seasoned UX pros who know the field inside and out ✅ Hands-on learning — Our courses combine collaborative exercises and Q&A to make sure you can apply what you’ve learned immediately ✅ UX Certification — Add credibility and confidence to your skillset by taking 5 courses and passing 5 exams to get your NN/g UX certification Now’s the time to expand your UX toolkit. 💰 Save up to 20%** on courses from now until January! 👉 Sign up for our courses today: https://lnkd.in/gJBrfQzQ ✉️ Or keep up to date with future courses by subscribing to our newsletter: https://lnkd.in/ez5mhyqj #UXResearch #UXDesign #UserExperience #UXCertification **Course discount can only be applied to courses offered within the same event week

Are we truly measuring the right outcomes? Or are we simply focusing on the easy ones? With the new year in full swing, it’s a good time for reflection, not just for our personal goals, but for the products and experiences we design. Are our success criteria focused on what truly matters for users, or are we defaulting to superficial metrics? In the latest NN/g podcast, Sr. UX Specialist Therese B. Fessenden sits down with behavioral scientist and author, Connor Joyce to tackle this question. Together, they explore: ✅ The critical difference between leading and lagging outcomes. ✅ How to use behavioral science to bridge intention and impact. ✅ Practical tips for choosing better metrics that reflect real user behavior Consider this: What if your next UX resolution wasn’t just about increasing usage but about creating meaningful, measurable user outcomes? This conversation offers a framework to start shifting that mindset. 🎧 Listen to the episode and learn how to connect user behaviors to real business and user success. Spotify: https://spoti.fi/3BZUnhk Youtube: https://bit.ly/3Pu71IC Apple Podcast: https://apple.co/3PqkJMq Did you like this episode or want to see a particular guest on our podcast? Let us know in the comments below! #UXDesign #BehavioralScience #UserOutcomes #ProductDevelopment #MeasureWhatMatters #Metrics #ImpactMindset

Are you a UXer working on an AI project? Maybe you’re wanting to add a AI feature soon? If you answered yes to any of those questions, you might like our new course, Designing AI Experiences. Taught by NN/g UX Specialist Caleb Sponheim, learn how you can make informed strategic decisions about AI technology, design directions, and implementation and gain practical skills to evaluate when and how to use AI. What You'll Gain: ✔️ Practical skills to evaluate when and how to use AI in products, services, and features. ✔️ Insights into the limitations of AI and how they shape crucial design decisions. ✔️ Examples of both successful and failed AI strategies (so you don’t make the same mistakes). ✔️ Strategies for communicating with and influencing key stakeholders during AI product development. ✔️ Hands-on activities to apply your new knowledge. 🗓️ Join us for our first session on → March 12-13, 11AM - 2:30 PM EST Enroll now: https://bit.ly/4gFRPUi #AIUX #UXDesign #AIExperiences #HumanCenteredDesign #UserExperience #UXTraining **Disclaimer** 🔴 The course does not focus on any specific AI tool and instead focuses on generalizable skills. 🔴 This course will not focus on using AI tools to improve your own UX workflows. Try out Practical AI for UX Professionals course instead: https://bit.ly/4ftLGtc

Ready for round two of our UX Quiz? Reflect on even more UX insights from the past year to measure your knowledge and grow your skills for 2025. Here are 5 more questions for you. Share your results in the comments. Did you get all 5 right? Missed an answer? Dive deeper into each topic with these articles: 1️⃣ https://bit.ly/3Bzivat 2️⃣ https://bit.ly/3zdAyBW 3️⃣ https://bit.ly/4dsApIQ 4️⃣ https://bit.ly/4frqrZd 5️⃣ https://bit.ly/400tFOW Take the full quiz on our website for all 10 quiz questions: https://bit.ly/4gmTajf #UXQuiz #UXKnowledge #ContinuousLearning #UXTrends #UXDesign #NNGroup

The best resolutions are measurable, so how does your UX knowledge measure up? Kick off 2025 with our annual UX Quiz! 🎉 It’s a fun way to reflect on the past year’s UX trends and insights and discover where you can grow in the year ahead. We’ve got 5 questions for you today. Share your results in the comments. We’d love to know how you did! Missed a question or two? No worries, learn more about each answer with the articles linked below: 1️⃣ https://bit.ly/4igbgVi 2️⃣ https://bit.ly/4ibhfLf 3️⃣ https://bit.ly/3VNrNGS 4️⃣ https://bit.ly/4f0E81Q 5️⃣ https://bit.ly/48yF7DO Stay tuned for part 2 tomorrow! #UXGoals #ContinuousLearning #UXQuiz #LearnUX #UXDesign #NNGroup

For UX professionals, staying relevant means constant growth. But where do you start? If your goal is to strengthen your skills and stand out in the field, our UX Certification program could be your next big step. Our UX Certification process is built for professionals at every stage, offering: ✅ 50+ expert-taught courses, from foundational UX principles to advanced techniques ✅ Industry-recognized credentials that showcase your expertise ✅ Flexible options designed to fit your busy schedule NN/g's UX Certification isn’t just about earning a title. It’s about building the confidence to solve complex UX challenges, leading with best practices, and demonstrating your value as a UX professional no matter what stage you are in the field. Your resolution is clear. Let us help you achieve it and join the 13,000+ professionals who've obtained their UX Certification: https://bit.ly/41Nw9Bp Explore our course catalog: https://bit.ly/404OCs3 #UXCertification #CareerGoals #UXDesign #LifelongLearning

Spoiler Alert: There’s no such thing as a “perfect” user interface. 🤯 And no, shipping your first idea won’t magically result in great usability (and let’s be honest, your first idea probably isn’t your best 😬). The secret to creating a truly effective design? Testing. And not just one design—test multiple ideas to see what resonates with your users. Here’s where competitive testing, parallel design, and iterative design come in handy. Learn more about each in Therese B. Fessenden’s full article here: https://bit.ly/3P9dVmq #UXDesign #UserTesting #IterativeDesign #ParallelDesign #Usability #DesignThinking #ProductDevelopment #UXTips

This year you studied smarter, not harder! 🧠 It’s time for NN/g' top 10 Study Guides and Glossaries of the year! From UX writing to Design Thinking, these Top 10 Study Guides were your go-to resources in 2024 for learning something new or even brushing up on the basics: 🔟 Design Thinking: Study Guide: https://bit.ly/4gFQMDQ 9️⃣ Storytelling in UX Work: Study Guide: https://bit.ly/3Dkyx8u 8️⃣ Personas: Study Guide: https://bit.ly/3BD3DYv 7️⃣ UX Deliverables: Glossary: https://bit.ly/4011oYj 6️⃣ UX Research Methods: Glossary: https://bit.ly/4fpOOGM 5️⃣ Information Architecture: Study Guide: https://bit.ly/3P44a8Y 4️⃣ UX Basics: Study Guide: https://bit.ly/402t6En 3️⃣ Design-Pattern Guidelines: Study Guide: https://bit.ly/3Dpl3Zd 2️⃣ UX Writing: Study Guide: https://bit.ly/4fq6C4v 1️⃣ Psychology for UX: Study Guide: https://bit.ly/3BzIcYs Which guide made the biggest impact on your work this year? Let us know in the comments👇 Didn’t catch our top 10 articles or videos of the year? Take a look here: Top 10 Articles: https://bit.ly/4ixAwGJ Top 10 Videos: https://bit.ly/3Pp8VKJ #UXLearning #NNgWrapped #UXDesign #YearInReview

It’s almost the new year, so why not kick it off by investing in you? 🎉 Take one (or more) of our 30 live UX courses offered this January 11-24. Led by NN/g experts, you can sharpen your skills, learn the latest in UX design, research, and stakeholder management, and connect with a global community of professionals. Start the year strong and save up to 20% off** when you register for multiple courses! Last day to use this discount is January 21. 🗓️ January 11–24 🕚 New York: 11 AM – 2:30 PM 🕓 London: 4 PM – 7:30 PM 🕐 São Paulo: 1 PM - 4:30 PM Check out the course calendar: https://bit.ly/3ZHlQNZ #UXDesign #NewYearNewSkills #ProfessionalDevelopment #UXTraining #UserExperience #NNg **Course discount can only be applied to courses within the same event week.

The Top 5 NN/g Videos of 2024 are here, showcasing the insights and expertise that defined this year in UX. From usability tips to cutting-edge design strategies, these were your absolute favorites. Did your go-to video make the cut? Tell us in the comments! 5️⃣ Personas 101 with Kim Flaherty https://bit.ly/4gKjp2C 4️⃣ How to Use the Zeigarnik Effect in UX with Feifei Liu https://bit.ly/4fpXxZy 3️⃣ Homepage Design: 4 Common Mistakes with Huei-Hsin Wang https://bit.ly/3SDJaIl 2️⃣ How to Conduct a Heuristic Evaluation with Kate Moran https://bit.ly/401m2HR 1️⃣ The Role of Design with Don Norman https://bit.ly/4fpg7AT Check out the full list here and maybe find your next UX watch: https://bit.ly/3ZJ04YT #UXVideos #Top5UX #UXWrapped #NNgWrapped #YearInReview