Thirty years ago today, Essence Communications Inc. Magazine projected the cultural vibrancy of their award-winning periodical onto the stage with the inaugural Essence Festival of Culture. The four-day music festival brought together a diverse roster of genres and the most celebrated artists in African American music who performed on a mainstage, as well as smaller standing-room only stages throughout each day. Like the 1969 Harlem Cultural Festival (Black Woodstock), the Essence Festival of Culture also used the festival to promote personal and community well-being, racial uplift, social justice, and financial literacy. The original celebration, held over the July 4th holiday weekend in 1994, grew out of a 25th anniversary commemoration of the magazine and featured iconic performers including Gladys Knight and Luther Vandross. Promising a celebration of pure Black joy, Vice President of the Essence Festival of Culture Hakeem Holmes, said, “For three decades, the Essence Festival of Culture has blossomed into a pillar of our culture. It spans generations and echoes life stages, growing at the vibrant intersection of art, culture, freedom, and justice. As the festival approaches its 30-year milestone, we are excited to welcome and celebrate with all our closest family and friends around the world.” 📸 Courtesy of Essence/Getty
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