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Is Black Friday really canceled? 🫢 While Black Friday is the best day of the year for the greatest deals, it goes beyond just saving money. Brands like The Ordinary, Frama, and Veja have taken a stance to not participate. In other words – they canceled Black Friday. Why? These brands have recognized the pressure and rush businesses feed into to capitalize off of impulsive purchasing. Instead, they leaned into prioritizing sharing their brand values over sales. The Ordinary makes a statement on their website about wanting to promote intentional purchasing over impulsive purchases. But Veja takes a larger stance to replace Black Friday with Repair Friday, recognizing the amount of waste that’s associated with overconsumption. Their version of Black Friday means bringing in products to be repaired for free without buying replacements. This is a message and reminder for other brands to not feel pressured to give into the retail calendar. The Ordinary, Frama, and Veja recognized this time of year wasn’t a reflection of their brand. Their strategy not only strengthened their brand core values but left customers appreciative of their honesty and authenticity. What do you think about brands that didn’t participate in Black Friday? Let us know your thoughts in the comments. #blackfriday #bfcm #marketingstrategy

Happy turkey day to all the marketers working hard for the holidays! 🦃 #thanksgiving #memes #officeculture

Mariah Carey has competition this year. Duolingo may have just dropped the hottest Christmas song yet.🎄 Instead of the regularly scheduled holidays campaigns most brands are doing, Duo took it a step further and made a meme out of Christmas. Why does the memefication strategy work? It’s the best way for brands to show that they listen to their customers. Duolingo is a prime example of social listening where brands are playing into the memes their audience makes out of them. Chipotle does a good job of this too — for example when they turned their water cup into a purchasable candle. 🕯️ Referencing popular memes like “spanish or vanish” and Duo's BBL, the video didn't necessarily reinvent the wheel. Instead, they took what users loved and doubled down on making those memes a part of their brand story. It all comes down to the consumers doing the ideation and the brand executing it. Because sometimes it’s not about being the most creative or out-of-the-box. It’s about listening to your consumers and giving the people what they want. What did you think about Duolingo’s Christmas music video? Let us know your thoughts in the comments below. #duolingo #holidaycampaign #marketing

Send this to your Wicked obsessed coworker 💚 #wicked #officeculture #memes

Is this the worst rebrand we've ever seen? Jaguar just released a controversial rebrand that aims to convey a "celebration of modernism" as it evolves into an all-electric brand. Instead of its iconic leaping Jaguar logo, the new logo features a minimalistic custom typeface that blends uppercase and lowercase letters. The response? Immediate, widespread criticism. People were quick to share their (mostly negative) opinions, saying that Jaguar "killed a British icon" and that the rebrand "must be a joke". Elon Musk even tweeted, "Do you sell cars?"—likely in reference to the fact that the video did not include any vehicles. Although there's no question that a change was much needed, a rebrand of this magnitude may not have been the right move for Jaguar. Despite making a bold move to capture audience attention, the new identity is too abstract to connect with actual buyers. It also completely disregards the history and heritage that the brand has built over time. Successful rebrands often strike a balance between two competing principles: 1. To shed the old and embrace the new. 2. To preserve the core essence and spirit of the brand. Jaguar clearly only did one of the two, and the consequences are more than obvious. What do you think of the Jaguar rebrand? Let us know your thoughts in the comments below #jaguar #jaguarrebrand #rebrand

Hot take: Food is the new luxury. 👀 Brands are hopping onto "little treat culture" to build emotional connections with people through sensory marketing. Brands like Rhode, Jacquemus, and Loewe are using food imagery to trigger positive emotions that resonate with eating your favorite food. Take Rhode’s latest launch: their cinnamon roll peptide lip treatment. 💄 Not only did they style the product alongside cinnamon rolls, but they also delivered fresh ones to influencers. The message – this product feels as comforting as your favorite treat. Sensory moments are closing the gap between screen and reality. This way, customers feel the product before they even buy it. This is particularly important for brands like Rhode that don't have a physical store for people to test out their products at. It's also indicative of our current economy — where fresh food has become a symbol of aspirational luxury. Which brands do you think are nailing sensory marketing? #foodmarketing #sensorymarketing #marketing

My holiday wishlist: Chipotle cilantro soap. Chipotle has officially launched a cilantro-scented soap. 🧼 You can actually purchase the soap online, along with their “All I Want Is Chipotle” gift box bundle that includes a Chipotle napkin holder and water cup candle. But this isn't a new idea. Chipotle has been joking about this idea since 2021 when they made a fake product as a joke. This year, they made the genius decision to bring the popular meme to life. By continuing to leverage their history of engaging with online culture, Chipotle is using humor to not only entertain but also bring fans into the conversation. Chipotle is making it clear that their audience is more than just consumers — they're part of a brand community. Not only can customers feel a sense of involvement in the product ideation process but they have the chance to actually buy the product. It’s a lesson for brands to listen to and interact with their consumers in more creative ways. What’s your opinion on Chipotle’s holiday marketing stunt? Let us know your thoughts in the comments below. #chipotle #foodmarketing #brandmarketing

Can Peloton make a comeback? 👀 Two-thirds of Peloton members are women, but now the company is eyeing a new opportunity: millennial men. Their new marketing strategy is simple. Don’t. Talk. About. The bike. After a pandemic-driven boom and bust, Peloton needed to make a strategic pivot — and do it fast. By tapping into the competitive spirit of the fitness community, Peloton wants to prove that they have challenging workout options that even professional athletes can benefit from. Working with pro athletes and NFL stars like J.J. and T.J. Watt was key to this strategy. Peleton's newest ad features the Watt brothers competing to dominate the Peloton leaderboard. It’s all about creating a platform that speaks to the tangible fitness goals with content that resonates with millennial men. This shift in audience could be the secret to making Peloton relevant again in a highly competitive market. But the stakes are high — the scrutiny on the company's marketing chief has never been greater, especially after the stock’s dramatic rise and fall. Can this move make Peloton relevant again? Let us know your thoughts in the comments below. #peloton #marketingstrategy #brandstrategy

Someone on the Mattel team is getting fired. 🫢 The Wicked movie may not be out in theaters just yet, but there have been countless of brand collaborations teasing the highly anticipated release. One of the biggest Wicked brand collabs were the Glinda and Elphaba Barbies with Mattel. While the dolls were purchased off the racks pretty quickly, the Mattel team overlooked a small but major printing detail — a printed URL that led to an adult website instead of the official Wicked website. The fact that such a significant detail was overlooked begs the question: How many Wicked collabs do we really need? Wicked’s brand is starting to risk consumer fatigue — and the people working on the collabs are feeling it too. From Wicked x Stanley to Wicked x Monopoly, Wicked x Lego to Wicked x Beis, people are starting to get tired of the endless amounts of products teasing a movie that feels like it's already been out for 10 years. It’s not that people are disinterested in the variety of choice — but there’s a limited amount of patience and interest their audience has. Is it possible to over-market something to the point of consumer fatigue? Let us know your thoughts in the comments below. #wickedmovie #brandpartnerships #wickedmarketing

Sometimes, the loudest message is the quietest one. 🤫 In the middle of the election coverage chaos, Calm took an unexpected approach—a 30-second TV ad of pure silence. The impact? Calm saw an immediate, massive jump in App Store rankings, leaping over 100 spots. Amid the stress, this brief moment of peace was as powerful as any traditional message. 🧘♀️ The ad wasn’t just different—it was timed perfectly, dropping right when stress levels were at their peak. Using a “show, don’t tell” method of marketing resonated deeply with their viewers because they caught the right moment to use it. This ad didn’t just sell a product—it made a bold statement about the value of mental health and the role of Calm in providing it. By aligning with a moment everyone could feel, Calm proved that brands can elevate themselves by tapping into real-world events in a strategic yet thoughtful way. It’s a reminder that sometimes, saying less actually says more. What are your thoughts on the Calm’s 30 seconds of silence ad? 🤔 Let us know your thoughts in the comments below. #electionday #brandmarketing #strategicmarketing