NordicClick

Happy work anniversary to Anna and Justine! We are celebrating 8 years of Anna and 3 years of Justine at NordicClick 👏 👏 Cheers to another year!

As a society, we’re surrounded by acronyms that keep our thoughts and conversations short and sweet. LOL for "laugh out loud," OMG for "oh my gosh," and everyone's favorite marketing acronym—UTM. Wait, what does UTM stand for again? 🧐 While it might not be as trendy as the latest slang, UTM (short for "Urchin Tracking Module") is a staple in the marketing world. It's the little bit of code you attach to URLs to unlock key aspects of your marketing performance. But UTMs are more than just a code snippet—they're the cornerstone of effective campaign tracking. With tools like Google Analytics 4 (GA4), UTMs let you track the source, medium, and even specific campaigns driving traffic to your site. In today’s multi-channel strategies, UTMs are critical for making data-informed decisions and proving ROI. So, are your UTM tagging practices set up to play nicely with GA4? If not, you might be missing out on important information. This guide breaks down everything you need to know to make your UTMs work harder and smarter. https://lnkd.in/gcstq7UZ

As the days grow shorter and darkness arrives earlier, it’s a reminder to gear up both on the road and in your role—for what’s ahead. At NordicClick, we’ve been putting on our reflective vests (literally and figuratively) to reflect on 2024: the surprises, the adaptations, and how we’ll navigate the unknowns of 2025. What surprised us in 2024? 🔹 How many newly onboarded PPC clients were previously not using customer lists, especially in B2B campaigns. While this is a relatively basic function for PPC pros, there are so many businesses out there that haven’t leveraged its power. Despite initial hesitations about data sharing, one client saw a 60% boost in leads within just a month. 🔹 Some things never change. Google can still pump out core updates that can completely kill entire business models. We don’t necessarily find this to be a bad thing, as the updates prioritized quality over shortcuts and cheap, deceptive tricks. Engaging, mobile-friendly, and locally relevant content took center stage, while spammy practices and thin pages faced penalties. Trusted, authoritative sources reap the biggest rewards. How did we adapt? 🔹 By embracing testing—exploring new platforms, campaign types, and creative strategies. While not every test succeeds, adapting to what doesn’t work is part of the process. Trust us, it’s worth the investment! 🔹 By doubling down on high-value, user-focused content, and local SEO. Our human content creators (yes, non-AI!) were busier than ever this year. By staying flexible and committed to continuous learning. Despite our packed schedules, we made time for conferences and industry insights to stay ahead. 🔹 Adaptation could not be possible without our amazing clients who trust our capabilities and strategies, even when something is new or unfamiliar to them! What do we expect in 2025? 🔹 A continued, relentless push for automation in advertising. While ad platforms have been pushing automation for years, they will continue to force pressure on marketers to buy into their automation options. 🔹 Continued growth of LinkedIn for B2B, with hopes, but not expectations, for more affordability. (A marketer can dream, right?) 🔹 AI-enhanced superpowers from marketers and developers who use it responsibly. It will be our job as marketers to utilize AI to enhance our skills, not replace them. Those who refuse to evolve should probably start looking for another line of work. (We aren’t joking!) As we step into 2025, we understand that reflection is a safety feature, helping us predict what’s ahead. No matter what the marketing sphere brings, we are ready to step into the darkness and the unknown—not just to adapt, but to shine! ☀️

🚀 NordicClick is Hiring a Paid Media Manager! 🚀 We're looking for a talented professional with 2-4 years of Paid Search experience to lead and execute paid media strategies. 🔑 What You’ll Do: - Manage and execute Paid Search campaigns (strategy + hands-on execution). - Collaborate with internal teams to drive client success. - Simplify complex concepts for client stakeholders. 📍 Location: Remote-friendly, but Minneapolis/St. Paul locals preferred for occasional meetings (1x/month). 💡 What We’re Looking For: - Proven Paid Search management experience. - Strong analytical, leadership, and B2B marketing skills. - Initiative and a passion for delivering measurable results. Does this sound like you? We would love to connect! Find more about the position and apply here: https://lnkd.in/gdDKUbnR

As marketers, especially during Q4 and the whirlwind of Black Friday (yikes!), it feels like there’s never a second to pause, reflect, or fully appreciate what we’re thankful for. It’s easy to get caught up in the challenges of our industry—and who can blame us? This week at NordicClick, we encouraged our team to step back and think about what we are thankful for in this chaotic, ever-changing world of marketing. Here’s what they shared: 💬 “Thankful for Team. While being part of a team has many benefits, I want to focus on one: Confidence! I see it every day at NordicClick, where our team continually builds each other up, fostering trust and confidence that we will serve our clients—and each other—well. Confidence brings incredible benefits: reduced stress, increased happiness, better productivity, great presentations, and improved morale, to name a few.” – Jeff 💬 “SEO communities and access to expertise and information: resources like Search Engine Journal, forums, blogs, and people like Lily Ray, John Mueller, and Barry Schwartz who generously share their knowledge and support.” – Mark 💬 “The freedom to express my creativity through my work. While there are many outlets outside of my job, the opportunity to use my creativity to deliver tangible client results is a unique and exciting feeling.” – Justine Do you agree? What are you thankful for as a marketer? Drop your many thanks in the comments—we’d love to hear them! 🦃

You’re here, which means we reached you organically on LinkedIn—nice! But sometimes, you need more than organic reach to connect with your ideal audience. That’s where LinkedIn Ads come in. With so many targeting options, it can be tough to know what works best. Here are Carrie's top tips to help you zero in on the right audience on LinkedIn: ✨ Audience size matters: Aim for 50,000–100,000 people. Start broad and adjust as you go. ✨ Use your data strategically: Reach people you already know with Matched Audiences, or expand with Predictive Audiences for similar profiles. ✨ Control where your ads appear: Using the LinkedIn Audience Network? Leverage Block and Allow lists to refine placements. ✨ Speak to specific roles: Customize ad copy to address different job titles’ pain points (e.g., Directors vs. Managers) for better engagement. Give these tips a try to make LinkedIn Ads work smarter for you!

Happy 4 years to Graham, our Associate Director of Marketing! We are so lucky to have you on the team 👏👏👏

As the year wraps up, your Google Ads might feel a bit stagnant. Maybe you’ve noticed they haven’t improved in a while—or perhaps you’ve seen a dip in performance. You’ve optimized them to the best of your ability, so what’s left to do? Heading into the new year, keep your ads fresh with these quick tips from our PPC expert, Kayla, for when your campaigns could use a little boost: 1. Focus on Ad Strength and Ranking Ad strength can heavily impact how often your ads appear compared to competitors. Regularly check that your ad strength is up to par to maximize visibility and keep up with the competition. 2. Upload Customer Lists This often-overlooked tactic can make a big difference. We’ve seen clients achieve over 50% more leads by simply uploading customer lists, giving Google a clearer picture of your audience and helping target the right people. 3. Add Assets (Formerly Extensions) to Campaigns Maximize your campaign’s reach by leveraging assets like callouts, structured snippets, and site links. These can enhance ad performance, so ensure you’re taking advantage of as many relevant assets as possible. Keep these tips in mind as you refresh your ad strategy for the new year! 💪 #googleads #performancemax #google #ppc #2025strategy #googleadstips

Marketers are the superheroes, and AI is the sidekick. 🦸 As 2024 zipped by, we marketers started the year captivated by the idea of “AI taking over”—and that wasn’t entirely wrong. We’ve seen countless companies launch their own AI tools, and we’ve watched AI disrupt platforms like Facebook and even impact Google’s SERP results, sometimes to our frustration. But as we head into Q4, it’s clear that AI may not be the superhero we once thought it would be. So, as marketers, where do we stand? Justine, our content and SEO strategist, has some insights on how to keep humans as the superheroes, and AI as the trusty sidekick. Or should we say "sAIde-kick"? 💠 Be intentional with AI Avoid getting too comfortable letting AI do the heavy lifting. Aim to write at least 80% of the content yourself and use AI as a finishing tool if needed. Relying on your skills will take you further than leaning on AI alone. 💠 Personalize AI usage If you do choose to use AI, don’t settle for the standard approach. Train it to understand your or your client’s unique style, and don’t take its results as the ultimate answer. Challenge it—and yourself—to use AI in a way that enhances your skills. 💠 Diversify your search sources Avoid relying solely on AI as your primary search tool. Expand your research across platforms—Google, social media, multiple AI tools—to gather more balanced insights. 💠 Stick to the basics AI can be helpful, but it likely won’t remain the hottest trend forever. Continue to focus on fundamental skills and strategies that stand the test of time. #ai #contentmarketers #humansoverai #aistrategy #smallagency #b2bmarketing

Do you believe in monsters under the bed? Maybe not, but there's something even more spine-chilling to consider: the monsters lurking behind your marketing strategy. Which one keeps you up at night? - Ranked behind an AI-powered blog post that falls flat? - That painstakingly curated Excel sheet... with a tiny, costly error hiding among 1,000 cells? - Dropped rankings after the latest algorithm shake-up? - Yet another client frustrated by the data they can't see—thanks to that pesky cookie banner? - A great month of leads... until they ghosted you. - Your budget looked perfect until you realized you forgot to carve out a slice for click fees. This Halloween, face your marketing monsters before they give you a real scare! 🎃👻