Northbeam

Northbeam Apex is here. Apex is a direct integration that lets you connect your Northbeam attribution data to Meta’s ad algorithms for stronger results. With just the flip of the switch. Some select data highlights from our beta users: 34%  ⬆ in Conversion Rates 16.6% ⬆ in New Customer ROAS 12.9% ⬇ in New Customer CPA See if you qualify here:

🏆 𝗙𝗶𝗻𝗮𝗹𝗲 𝗔𝗹𝗲𝗿𝘁: 𝗣𝗮𝗿𝘁 5 𝗼𝗳 𝗼𝘂𝗿 "𝗠𝗼𝘀𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗼𝗳 2024" 𝘀𝗲𝗿𝗶𝗲𝘀! We’re closing out with a deep dive into the 𝘱𝘰𝘸𝘦𝘳 𝘵𝘳𝘪𝘰 of 𝗠𝗧𝗔, 𝗠𝗠𝗠, 𝗮𝗻𝗱 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆. 📊✨ This article breaks down: ✅ Why these frameworks are essential for modern marketing ✅ How they complement each other to drive smarter decisions ✅ Practical tips for implementing them in your strategy If you want to elevate your marketing game in 2025, this is your must-read. 🚀 👉 Dive into the article below. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗼 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝘀𝗶𝗺𝗽𝗹𝗲𝗿, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘄 𝘆𝗲𝗮𝗿. 🎉 #MarketingAnalytics #DataDrivenStrategy #Growth

🎁 𝗧𝗵𝗲 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗔𝗿𝗲 𝗢𝘃𝗲𝗿...𝗮𝗹𝗺𝗼𝘀𝘁—𝗧𝗶𝗺𝗲 𝘁𝗼 𝗥𝗲𝗳𝗹𝗲𝗰𝘁! As the tinsel settles, let’s look back at our BFCM 2024 predictions and see how they measured up. 🛍️📈 In this article, we cover: ✅ What we got right about consumer behavior and trends ✅ Key lessons from this year's BFCM season ✅ Insights to shape your strategy for 2025 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗴𝗿𝗲𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘄𝗶𝗻𝘀—𝘁𝗵𝗲𝘆 𝗮𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗲𝗺. Let’s make next year even better! It's in 5 days after all..... 👉 Read the full recap below, and tell us how your performance shaped up against what you predicted this holiday season to look like!  Here’s to wrapping up the year strong! 🎉 #BFCM2024 #EcommerceStrategy #DataDriven #northbeam

🔮Part 1 of this article was a huge hit, and so was Part 2. #4 𝗼𝗳 𝗼𝘂𝗿 "𝗠𝗼𝘀𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗼𝗳 2024" 𝘀𝗲𝗿𝗶𝗲𝘀 𝗶𝘀, 𝗶𝗻 𝗳𝗮𝗰𝘁, 𝗮 𝘀𝗲𝗾𝘂𝗲𝗹.  Get ready for the future with 2025 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗢𝘂𝘁 𝗙𝗼𝗿 (𝗣𝗮𝗿𝘁 2). 🌟 In this article, we uncover: ✅ The trends set to reshape marketing in 2025 ✅ How to stay ahead of the curve ✅ Actionable insights for building a future-proof strategy From AI advancements to consumer behavior shifts, these insights are your cheat sheet to what’s next. Don’t just adapt—thrive. 🚀 👉 Read the full article below. Stay tuned for the final installment in our series! 👀 #MarketingTrends #FutureOfMarketing #DataDriven

🥉Bronze just landed. #3 of our "Most Influential Articles of 2024" series is here! 𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗵𝗲𝗰𝗸 𝗠𝗘𝗥 𝗮𝗻𝗱 𝗥𝗢𝗔𝗦 𝘀𝘁𝗮𝗻𝗱 𝗳𝗼𝗿? Spoiler alert, it's: 𝗠𝗲𝗱𝗶𝗮 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗥𝗮𝘁𝗶𝗼 and 𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 ? 🤔 In this article, we break it all down: ✅ What MER and ROAS actually mean ✅ The key differences between them ✅ When to use each for maximum impact 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗦𝗽𝗼𝗶𝗹𝗲𝗿: Understanding these metrics and how they relate to each other can completely transform how you measure and optimize your marketing performance. 🚀 👉 Read the full article below. #MarketingMetrics #Ecommerce #DataDriven

📊 It's the 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗦𝗲𝗮𝘀𝗼𝗻 so we are here to serve 𝗣𝗮𝗿𝘁 2 𝗼𝗳 𝗼𝘂𝗿 "𝗠𝗼𝘀𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗼𝗳 2024" Let’s decode one of the hottest topics in data analytics: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗠𝗧𝗔 (𝗠𝘂𝗹𝘁𝗶-𝗧𝗼𝘂𝗰𝗵 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻)? 🕵️♂️ In this article, we break down: ✅ Why MTA matters for your marketing strategy ✅ How it can level up your decision-making ✅ Practical steps to start leveraging it today It’s time to 𝘀𝘁𝗼𝗽 𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 how every touchpoint impacts your results. 🧠 👉 Dive into the article and transform your approach to attribution. Stay tuned for more insights in this series! 🚀 #DataDrivenMarketing #MTA #Analytics

🚀 Wrapping up this year with our "Most Influential Articles of 2024" Series! 🚀 We’re kicking things off with an "oldie but a goodie." People keep coming back to: 𝗛𝗼𝘄 𝗧𝗵𝗲 𝗥𝗶𝗱𝗴𝗲 𝘂𝘀𝗲𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝘁𝗼 𝗵𝗶𝘁 $300𝗠 𝗶𝗻 𝘄𝗮𝗹𝗹𝗲𝘁 𝘀𝗮𝗹𝗲𝘀. 💼💰 What you'll learn: ✅ The media-buying strategies that scaled their brand to 9-figures. ✅ How data-driven decisions drove their marketing efficiency. ✅ Insights you can steal (ethically) for your own growth playbook. This isn’t just about selling wallets—it’s about 𝗺𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁. 🧠 👉 Don’t miss out on this first feature in our series: Read the article below Stay tuned for more game-changing insights from 2024’s best. ✨ #MarketingStrategy #EcommerceGrowth #DataAnalytics

🚀 𝗧𝗵𝗲 2025 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗳𝗮𝘀𝘁. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆? From 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 to 𝗽𝗿𝗶𝘃𝗮𝗰𝘆-𝗳𝗶𝗿𝘀𝘁 𝗱𝗮𝘁𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 2025 will reward marketers who adapt now. • Personalization without overstepping privacy lines. • Mastering omnichannel journeys (because your customers already have). • Leveraging AI for smarter, not noisier, campaigns. The brands that succeed in 2025? 𝗧𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝘁𝗼𝗱𝗮𝘆. 🔗 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗳𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗼𝗳 2025 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀 𝗵𝗲𝗿𝗲: #Ecommerce #MarketingTrends #AI #digitalmarketing #northbeam

With all the buzz around AppLovin in the eCommerce space, 𝘄𝗲 𝗵𝗮𝗱 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗵𝘆𝗽𝗲 𝘄𝗮𝘀 𝗮𝗯𝗼𝘂𝘁. So, Northbeam dug into the data to uncover early performance insights. And then we wrote about it. Here’s what we found: 🎯 85% of purchases driven by AppLovin come from first-time customers. 📊 75% of Northbeam's top 100 DTC brands are testing AppLovin, with over $10M in tracked spend so far. 🔍 Metrics like New Visit Rate (55%) highlight the platform’s strengths in activating familiar audiences while efficiently converting them. Northbeam's data-driven insights give brands a clear, unbiased look at this emerging channel and its potential to drive both new customer acquisition and reactivation. Happy Holidays, indeed. 𝘾𝙝𝙚𝙘𝙠 𝙤𝙪𝙩 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙖𝙣𝙖𝙡𝙮𝙨𝙞𝙨 𝙗𝙚𝙡𝙤𝙬 What’s your take on AppLovin? Hype, hope, or real performance? Let’s discuss 👇!

💭 Curious how Northbeam users performed this BFCM? Well lucky you, we've got the results (complete with actual numbers). Read below to see how our predictions stacked up against real Northbeam results.