Omniconvert

Many businesses overlook how small changes can dramatically boost their conversion rate. Sometimes, all it takes is one simple tweak. Take Airbnb in 2012, for example. Their neighborhood travel guides were driving tons of traffic, but bookings unexpectedly dropped. Something wasn’t right. Their solution? A seemingly minor adjustment: Allowing users to open listings in a new browser tab for easier comparison. That’s it. Just one simple change. The result? 📈🤩 A 3%–4% increase in bookings - a change that potentially contributed over $1 billion in revenue over the years. The lesson here? Small, user-centric tweaks can yield exponential results. Here’s why small changes drive big wins in CRO: 1️⃣ Improved Usability: Simple adjustments, like making comparisons easier, can reduce friction and guide users to conversion. 2️⃣ User Behavior Matters: Understanding how users navigate and make decisions is key to spotting opportunities for optimization. 3️⃣ Continuous Experimentation: Every feature or page should be seen as an experiment. Even small tests can uncover impactful insights. The key here is to identify one feature that might frustrate your customers. What’s the most impactful tweak you’ve ever made to your site or product? Let’s hear your smallest tweaks below! 👇

Most eCommerce brands are laser-focused on acquisition, but growth isn’t about just getting new customers - it’s about keeping them. 🛍️ And keeping customers is all about maximizing your Customer Lifetime Value (CLV). Yet, too many brands chase quick wins - ads, discounts, or flashy redesigns - while neglecting the customer experience that drives loyalty. A poor experience doesn’t just hurt conversions - it kills repeat purchases 🙅 If you want to boost CLV, focus on improving the entire customer journey: 1️⃣ Personalize the Experience Show customers you “get” them with tailored recommendations and email campaigns. Tools like Klaviyo make this seamless. 2️⃣ Post-Purchase Funnels Keep customers engaged with thoughtful emails, how-to guides, and loyalty programs to reduce buyer’s remorse. 3️⃣ Customer Support That Shines Quick, seamless resolutions are key. Centralized tools like Gorgias make personalized support across channels effortless. 4️⃣ Listen to Your Customers Run surveys and gather feedback to fix pain points. When customers feel heard, they stick around. 5️⃣ Reward Loyalty Segment your customers using RFM analysis and reward top buyers with exclusive perks and early access. If you’re serious about scaling your eCommerce brand, stop over-focusing on acquisition. Shift to a Customer Value Optimization (CVO) strategy where every touchpoint builds loyalty and increases lifetime value. What’s one thing you’ve done to improve CLV? Let’s share ideas below! 🚀

Struggling with low conversion rates despite endless tweaks? 😩 It might be time to bring in a CRO consultant. But finding the right one can be tricky. Get it wrong, and you risk wasting time and resources. Get it right, and you could see your conversion rates soar from 1% to 5% (or more)! 🚀 Here’s what to look for when hiring a CRO consultant: 🔧 Technical Expertise They should excel in tools like Google Analytics, Hotjar, or Omniconvert and bring skills in A/B testing, customer journey mapping, and UX design to the table. 📂 Industry-Specific Experience Whether it’s eCommerce, SaaS, or B2B, a consultant familiar with your niche ensures they hit the ground running. 📈 Proven Track Record Ask for case studies or testimonials. A great CRO consultant will show measurable results they’ve achieved for others. 🤝 Soft Skills That Matter Look for empathy, curiosity, adaptability, and excellent communication. They need to collaborate seamlessly with your team and understand your customers deeply. 🤖 AI Know-How In today’s landscape, AI is a game-changer. Ensure your consultant knows how to leverage AI for smarter, faster optimization strategies. Looking to improve your website's performance and drive more conversions? Schedule a call today for a CRO audit or explore Omniconvert’s range of managed services to see how we can help you hit your conversion targets. What’s been your experience hiring CRO consultants?  Share your tips or challenges below! 👇

Curious how AI is transforming CRO Experimentation? 🤖 From analyzing heatmaps to interpreting session recordings, AI is already making experimentation faster and smarter. But the big question is: What’s next? To find out, we turned to some of the top CRO and experimentation experts in the field. They have shared their most valuable lessons, insights, and bold predictions on how AI will shape the future of CRO. 💡 Here’s a sneak peek of what we discovered… Swipe through to uncover actionable takeaways from industry leaders like Valentin Radu, Ruben de Boer, Adam Pearce - CRO for Shopify brands, Brian Massey, Martin Greif and more. Want the full picture? Dive into the complete article here: https://lnkd.in/gkJJW8vh Which of these insights resonates most with you?

Most eCommerce Stores with Bigger Inventory Underutilize Product Badging 🏷️ This leads to high bounce rates and low conversion rates. After auditing hundreds of stores, we’ve seen how a simple badge can create urgency, reduce decision fatigue, and guide customers to make quicker purchases. Badges aren’t just labels - they’re visual cues that help your customers navigate your store effortlessly. Think of them as mall signs, directing shoppers to the hottest deals and newest arrivals. For new customers, badges reduce overwhelm by spotlighting relevant products. For returning shoppers, they highlight restocks, sales, and products they’ve been waiting for - creating an effortless shopping experience that keeps them coming back. Here are 10 must-have product badges for your collection pages: 🛠️ New Arrivals: Spotlight the latest additions to your inventory. 🛠️ Best Sellers: Help shoppers find your most popular items. 🛠️ Limited Stock: Create urgency with labels like “Only 3 Left!” 🛠️ Sale: Clearly mark special offers to boost clicks. 🛠️ Trending: Build social proof by showcasing popular items. 🛠️ Back in Stock: Notify loyal customers about sold-out favorites. 🛠️ Limited Edition: Drive excitement for rare or exclusive products. 🛠️ Eco-Friendly: Appeal to conscious shoppers with sustainable labels. 🛠️ Free Shipping: Make free shipping visible to incentivize purchases. 🛠️ Seasonal Picks: Promote holiday-specific items like “Winter Essentials.” By guiding customers with clear, visual cues, product badges drive urgency, improve discoverability, and boost conversions - all without requiring an overhaul of your store design. What’s your go-to product badge? Let’s discuss below! 👇

Do you know how much your brand can spend to acquire a new customer? If not, it’s probably because you don’t know your Customer Lifetime Value (CLV). And let’s be real - this isn’t a number you can afford to guess. Yet, most brands don’t know their CLV.  Are you one of them? 🤔 Read on! CLV isn’t just another metric - it’s the key to unlocking sustainable growth. When you know how much revenue a customer generates over their lifetime, you can: 1️⃣ Identify your most valuable customers and double down on what keeps them coming back. 2️⃣ Optimize marketing spend by targeting high-ROI customer segments. 3️⃣ Build smarter retention strategies that drive long-term profitability. Not knowing your CLV is like driving without GPS  🚗 🗺️ Without this metric, how can you confidently decide how much to invest in acquiring a new customer? Calculating your CLV might seem daunting, but with Shopify, it’s easier than ever. Here are 5 powerful apps that simplify tracking your CLV and help you grow smarter: 🛠️ 1. Omniconvert Reveal Segment customers with RFM analysis, track CLV trends, and uncover insights to boost retention. 🛠️ 2. Lifetimely by AMP Get detailed cohort analysis, predict LTV, and track real-time profit margins to refine your growth strategy. 🛠️ 3. Gorgias Integrate customer data into your support platform to enhance loyalty and encourage repeat purchases. 🛠️ 4. RetentionX Dive into purchase patterns and customer behavior to create data-backed retention campaigns. 🛠️ 5. ReferralCandy Turn happy customers into brand ambassadors with referrals that increase CLV and drive word-of-mouth sales. Which app do you use to track CLV? Let’s compare notes below! 👇

Improving your conversion rate isn’t just about fixing a confusing menu or tweaking a call-to-action button. It’s about looking at the whole customer journey - from their first impression to the final checkout. If you’re only focusing on usability, you might be leaving some big wins on the table! 🛒✨ Here are 6 factors you can’t afford to ignore: 1️⃣ Value Proposition What makes your brand stand out? If visitors don’t see your unique value right away, they’ll move on. Make your benefits clear, compelling, and impossible to ignore. 2️⃣ Clarity Confusion = lost customers. Make it ridiculously easy for users to know what to do next with simple instructions, clean layouts, and intuitive navigation. 🧭 3️⃣ Relevance Are you speaking your audience’s language? Tailor your messaging and offers to match their needs and interests. When visitors feel understood, they’re far more likely to convert. 💡 4️⃣ Addressing Barriers Worried customers won’t buy. 🤔 Address their concerns by adding trust signals, reviews, FAQs, or money-back guarantees. Build confidence, and they’ll click that “Buy Now” button! 🛍️ 5️⃣ Cut the Clutter Distractions can kill conversions. Remove unnecessary pop-ups, extra options, or clutter that take attention away from your main goal. Keep it clean and focused. ✂️ 6️⃣ Traffic Quality Matters Not all traffic is created equal. High-quality visitors who are ready to buy are worth more than thousands of random clicks. Target the right people for better results. 🎯 It’s a Team Effort! 🤝 When all these factors come together, your customer’s journey becomes seamless—and your conversions skyrocket. Which of these are you working on? Let’s chat below! 👇

"86% of customers are willing to pay more for a better experience." – PwC’s Future of CX Report Customer experience is no longer just a “nice-to-have” - it’s the difference between a sale and an abandoned cart 🛒 But improving CX for an eCommerce store isn’t easy, especially when customer expectations are higher than ever. The solution? Customer Experience Management (CEM) tools. These platforms help you monitor, analyze, and enhance every touchpoint in the customer journey. Here are 5 top tools every eCommerce retailer should explore to improve their CX: 1️⃣ Omniconvert Optimize customer lifetime value with tools like RFM segmentation, NPS tracking, and A/B testing to boost retention and conversions. 2️⃣ HubSpot Manage customer support seamlessly with NPS surveys, ticketing systems, and self-service knowledge bases to enhance post-purchase experiences. 3️⃣ Sprig Gather in-context feedback and insights to fine-tune your shopping experience and increase customer satisfaction. 4️⃣ Freshdesk Streamline customer service with AI bots, omnichannel support, and ticket management to reduce friction and boost loyalty. 5️⃣ Qualtrics XM Map customer journeys, collect feedback across channels, and use AI insights to predict and improve customer behavior. 💡 Pro Tip: Use these tools to act on customer insights and create a seamless shopping experience. Which tool is your go-to for improving customer experience? Share below! 👇

Most eCommerce marketers think heatmaps are just tools to see where users click - but they’re much more than that... 🤓 ️🔥 Heatmaps reveal how customers interact with your site, uncovering opportunities to boost sales and improve the shopping experience. Here’s how you can use heatmaps to optimize the most critical parts of your eCommerce store: ✔️ Home Page: Heatmaps show where visitors click or stop scrolling. Use this data to prioritize key promotions and best-selling products in high-engagement areas. ✔️ Collection Pages: Track how shoppers interact with filters and product grids. Reorganize categories or adjust filters based on what users engage with most, making it easier to find products. ✔️ Product Pages: Identify clicks on product descriptions, reviews, and “Add to Cart” buttons. Highlight the most engaging elements to increase customer confidence and conversions. ✔️ Cart Page: Use heatmaps and session replays to discover why shoppers abandon their carts—unclear pricing, missing trust signals, or lengthy forms. Simplify the cart page to reduce friction. ✔️ Checkout Page: Replay user sessions to find where customers hesitate—hidden shipping costs or complex forms. Remove barriers and streamline the process to close more sales. Top Tools to Explore: - Hotjar | by Contentsquare: Comprehensive heatmaps with session replays - Microsoft Clarity: Free heatmaps and insights - Sprig: Heatmaps with user feedback surveys - Fullstory: AI-driven insights and session recordings - Lucky Orange: Heatmaps with live chat and conversion funnels Have you used heatmaps to optimize your eCommerce store? Which tool do you recommend? Let us know below! 👇

Small pricing changes can make a big impact 📈💰 Imagine deciding between concert tickets priced at $50 and $60 - it might seem like a small difference, but at checkout, it’s enough to sway your decision. Many businesses skip pricing experiments altogether or rely on guesswork. That’s like playing darts blindfolded and hoping you hit the bullseye 🎯 A data-driven approach like split testing removes the guesswork and shows what pricing really works. Master Pricing Strategy in 5 Simple Steps 🚀 ✅ Choose pricing strategies to test Experiment with base price changes, discounts, or bundles. Test whether small adjustments bring in higher revenue. ✅ Segment your audience Different customer groups respond differently. For instance, loyal customers may value rewards, while new customers respond better to discounts. ✅ Define clear objectives and KPIs Are you optimizing for conversion rates, average order value, or customer lifetime value? Set measurable goals to guide your test. ✅ Run A/B tests with tools like Omniconvert Test two or more price points on real audiences to see which drives better results. ✅ Analyze results and refine your strategy Look at conversion rates, churn, and revenue impact. Then iterate—pricing optimization is an ongoing process! Note that Split testing isn’t just about finding the "best" price—it’s about maximizing revenue while keeping customers happy. Done right, it transforms your pricing strategy into a powerful growth driver. What’s been your biggest challenge or insight?  Let’s discuss below! 👇