One Rawr | The Fractional Marketing Company

You have a great product. But does your audience know about it? Businesses pour all their energy into building an amazing product or service—only to realize that no one is paying attention. Great products don’t sell themselves. You need the right strategy to reach your ideal audience. That means: • Clear messaging that speaks to your customer's needs • Positioning that highlights what sets you apart • A marketing strategy that aligns with your sales process

You Don’t Need a Big Budget—You Need a Smart Strategy Businesses often think effective marketing requires a big budget. But the truth is, success isn’t about how much you spend—it’s about how well you execute. Here’s 4 tips to market smarter: 1. Know your audience – Target the right people with the right message 2. Prioritize the right channels – Focus on where your audience actually spends time 3. Create long-lasting content – Spend time on content that won't expire in 6 months 4. Analyze & optimize – Data is your friend. Double down on what works, rework what doesn’t. A big budget can help, but a smart strategy always wins.

You built an amazing product, but now… where are the customers?!

The “We’ll Just Go Viral” strategy isn’t a plan—it’s wishful thinking. If you want people to notice your brand, you need a strategy that works for you and is consistent. Here’s what gets you seen (and remembered):

CEOs, if you’re waiting until you “have time” for marketing, it’s probably not getting done. And without a dedicated team, it often falls to the bottom of the list. But here’s the thing—marketing isn’t a someday task. It’s how you attract customers and grow your business today. Tip: Instead of getting overwhelmed trying to hire a full-time team, consider a fractional marketing partner. You get expert strategy and execution without the overhead—so your marketing stays consistent, effective, and aligned with your business goals. Need a team that works like an extension of your own? Let’s chat.

🚨 If your "marketing strategy" is posting twice a month and hoping for the best, we need to talk. Consistency is key to building your brand, earning trust, and driving real results. Instead of working harder, let’s work smarter. Instead, plan your content with a simple content calendar. Posting a few times a week keeps your audience engaged and your brand top of mind—without the last-minute scramble. #marketing #marketingstrategy #content

💰 $16M later… Did Homes.com miss the mark? Homes.com just dropped at least $16 million on multiple Super Bowl ads—but instead of making a splash, they’ve got us scratching our heads. Last year, their ads were pulled after they made false advertising claims, saying they had more traffic than competitors and implying they were the best home-shopping site. Legal battles followed, and they lost. So what did they do for this year’s Super Bowl? Doubled down. Two new ads focused on calling Homes.com the “best.” The big question is: Did they miss a big opportunity by focusing on the wrong audience? Did Homes.com miss the mark by focusing on making a point to competitors instead of winning over homebuyers?

Imagine spending $8 million on a Super Bowl ad… only to realize another brand had the same idea. That’s exactly what happened with Little Caesars Pizza and Pringles last night. Both featured flying facial hair—yes, you read that right. Coincidence? Absolutely. But it begs the question: Does this create confusion? When brands compete on the same stage, differentiation is everything. What's your take? Was this just an odd coincidence, or was it the start of a planned brand collab? #Marketing #SuperBowlAds #BrandStrategy #SuperBowl

🚨 Sales & Marketing Teams: Are we getting in our own way?! Imagine this—you’ve booked a sales demo, but the rep never shows or responds. Or you’re a loyal customer receiving an email for an offer you don’t even qualify for. Sales and marketing are supposed to work together to drive revenue, but too often, missed meetings and untargeted messaging create friction instead of results. ✅ Sales teams: If prospects are booking time, why aren’t we showing up? ✅ Marketing teams: Are we sending the right offers to the right people, or just hitting send? The good news? This is fixable. Let’s be intentional. Let’s clean the lists. Let’s show up. Because when we get it right, everyone wins.

Startups are so spoilt these days, but are they too stuck in their ways to realize it?! I spoke to Krissy Manzano who shares the options of contractors, consultants, part-time, and fractional leaders all at your disposal. They help you to scale, launch new products, hit your rev goals, and enter into new industries so much faster than going out to hire a full time employee! Looking for marketing support? Just pause a second and look at all the options you have before you get stuck into writing a generic job description for one role that covers 4 different roles, because budgets too tight!