Digital Content Next

Teads surveyed 555 publishers across 58 countries and found that only 32% of publishers are actively preparing for the cookieless advertising future. This indicates a significant portion of the digital media industry is delaying action, potentially waiting until the deprecation’s full impact becomes unavoidable. However, some organizations are taking proactive measures to be ready for the change -- and there's much that media companies can learn from them. |  | By James C., Global VP, Data – Teads https://lnkd.in/eNXpgd5M

Every week our newsletter delivers essential insights and must-read articles that help digital media professionals work smarter. This week's issue features insights gleaned from Damian Radcliffe's tour of 16 NYC news, media and tech giants https://lnkd.in/emyQnYPw Damian is one of the many regular writers for our newsletter who deliver the kind of strategic and actionable insights you can put to work in your media business. Subscribe to the weekly InContent newsletter to receive articles like this every Thursday. http://bit.ly/DCNnews

While it’s easy, even understandable, for publishers to feel frustrated by Google's stop-start cookie deprecation process, it’s important to remember that every delay gives independent tech providers more time to advance their own identity solutions, and gives publishers more time to experiment and test identity solutions.  | By Andy Monfried, CEO & Founder – Lotame https://lnkd.in/et64E_tm 

"While it’s easy for publishers to feel frustrated by this stop-start process of the Google #thirdpartycookie phaseout, it’s important to remember every delay gives independent tech providers more time to advance their own identity solutions, and gives publishers more time to experiment and test identity solutions. Digital professionals may consider Google the “800-pound gorilla.” But by extending the cookie deprecation deadline, it might very well end up losing a few pounds." -Lotame's Andy Monfried in Digital Content Next https://lnkd.in/eenhnvdF

A growing number of digital media companies are rolling out their own LLM-based generative AI features for search and data-based purposes to enhance user experience and create fine-tuned solutions. In addition to looking at several of the offerings media companies are bringing to market, we spoke to Dow Jones, Financial Times and Outside Inc. about the generative AI tools they’ve built and explore the strategies behind them. https://lnkd.in/e4WiwaHT

Looking forward to Thursday's Tech & Product event for DCN members. Thanks to our sponsors for supporting this event! Members can register for free here: https://lnkd.in/gHCh3kGR Arc XP Clipcentric, Inc. Switchboard Software Teads WordPress VIP

DCN members: Join us this Thursday, June 6 for our free, members-only live event in NYC – Tech and Product Innovation. We've got a packed agenda filled with great speakers from our membership. Many thanks to DCN Supporters, sponsoring this event; Arc XP, Clipcentric, Inc., Switchboard Software, Teads, WordPress VIP Register today: https://lnkd.in/gHCh3kGR

DCN's Tech & Product live event will bring together product, engineering and technology leaders from DCN's membership to dig into what's important to their businesses today. Speakers provide insights into their businesses and share real-world examples of what’s working and what’s not. Don't miss this 4:00 session on June 6 with Sports Business Journal and Arc XP.

DCN's Tech & Product live event will bring together product, engineering and technology leaders from DCN's membership to dig into what's important to their businesses today. Speakers provide insights into their businesses and share real-world examples of what’s working and what’s not. Don't miss this 2:00 session on June 6 with Al Jazeera Media Network and WordPress VIP

Consumers value local news, though they fail to support it, research finds By Rande Price, Research VP – DCN Consumers value local news media, with a large majority saying that local news outlets are at least somewhat important to the well-being of their local community according to new research from Pew. Most people also say local journalists are in touch with their communities and that their local news media perform well at several aspects of their jobs, such as reporting the news accurately. While 37% cite the availability of free alternatives, the most common reason given by Americans ages 18 to 29 is a lack of interest: 46% in this group say the main reason they don’t pay for local news is that they are not interested enough in it. https://lnkd.in/ee4m8JpH