OpenBorder

Obvi did the obvious!... and scaled international revenues to $12M in 6 months as a result

Here is a 12M mistake I made at Obvi. If I knew what I know now 6 months ago, I could’ve made us A LOT more money a lot sooner. As a founder, I’m always evaluating tools and partners that promise to help scale our business. But the day-to-day means I have to ruthlessly prioritize and say no to things. But this time I said no to the WRONG thing. About a year ago, I met Darwish Gani through a mutual connection. He’s one of the co-founders of OpenBorder. We had a great conversation about international expansion, but it didn't seem like a priority. Our international order volume was pretty small. Fast forward through months of seeing Darwish at multiple events and having a few more chats... he finally convinced me to at least test scaling beyond the US. What’s interesting about his story is he built multiple large brands with 50% of his revenue coming from international, so I finally said if we can even do 1/3 of that, that would be a win. This last month I was looking at our international numbers and OpenBorder partnership and the results have been phenomenal. So far in September, we are on track to generate  ***12M of annualized international revenue*** with  ***DAY 1 PROFITABILITY*** The craziest thing about this all is that we were just getting started with what OpenBorder can do for us. It’s easy to think, “I’ll get to that later.” Sometimes that means maintaining consistency and focus. But sometimes that means missing a huge unlock and leaving a bunch of money on the table.  Don’t be me. The integration with OpenBorder to get active and start shipping takes a few hours at most. We’ve found the team to be very good coaches for us on the marketing side to help us leverage this opportunity. Some other highlights of leveraging OpenBorder: - Built CRO features that optimize every step of the customer experience - Have exceptional weekly Slack communication between our growth & ops teams and OpenBorder - They understand both the big picture and the details. They tie into our int’l ad spend data and know our performance better than us  - Can support us across Amazon and TikTok Shop internationally If you’re a founder looking to expand into international markets and wondering where to start, I highly recommend reaching out to Darwish and his team. OpenBorder didn’t just streamline the operational side of things for us — they are helping us grow intentionally and strategically in new markets. Don’t wait 6 months like I did.

Busting global expansion myths! Less time, lower cost, & fewer people needed. Get live in 30+ countries in under 6 hours with Open Border.

International in 6 hours? It's true. Learn how to conquer global markets without the hassle.

My brands had ~50% of revenue coming from outside the US when we first touched the 100M run rate mark

Too many brands overthink compliance for selling internationally!

My biggest regret building a figure e-commerce bis 😔