OptiBrand Rx

OptiBrand Rx

Market Research

Montclair, NJ 1,563 followers

Bringing Clarity to Complex Strategic Challenges

About us

Overview: OptiBrand Rx is a full-service, global, strategic market research company that specializes in the healthcare industry and offers both qualitative and quantitative research capabilities - all done in house. Our methodology is customizable, boutique, and never a one size fits all approach. We provide personalized solutions to help healthcare marketers make better-informed, data-driven, strategic decisions. Our mission is to be your trusted partner in the healthcare industry, providing you with the insightful data you need to differentiate, and give you a reason to Love Your Brand™. At OptiBrand Rx, we believe in helping you stand out in a competitive market by developing innovative strategies through cutting-edge research. With OptiBrand Rx as your supporter, you can be confident in our ability to deliver valuable insights and recommendations that drive your brand's success. Let us help you achieve your full potential and fuel the performance of your brand. Specialties: At OptiBrand Rx, we specialize in providing customizable research solutions to help healthcare marketers make informed decisions. Our services include: • Brand Positioning Development, Brand Positioning Validation and Optimization Research, and Brand Repositioning • Brand Strategy, Strategic Market Research, Insight Mining and Mapping, Insight Development, Lifecycle Management Optimization, and Prioritization Research • Quantitative Research, Demand Study, Tracking Study ATU, and Segmentation • Forecasting, TPP Research, Attribute Laddering Research, Market Mapping, and CVA/ Detail Aid Research • Message and Concept Testing • Qualitative Research, and Transactional and Emotive Journeys • Eye-Tracking

Industry
Market Research
Company size
51-200 employees
Headquarters
Montclair, NJ
Type
Privately Held
Founded
2006
Specialties
Brand Positioning Development, Brand Name Development, Brand Posiioning Validation, Brand Name Evaluation, Brand Optimization, Brand Repositioning, Brand Strategy, Quantitative Research, Research and Data Assessment, Regulatory Consultation, Strategic Market Research, and Global Brand Name Development

Locations

Employees at OptiBrand Rx

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