Optimizely

Optimizely

Software Development

New York, New York 140,318 followers

About us

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
New York, New York
Type
Privately Held
Specialties
A/B Testing, Mobile optimization, Conversion Rate Optimization, Split Testing, Customer Experience Optimization, Personalization, Digital experience, CMS, digital commerce, optimization as a service, Content Management, Content Marketing, and Feature Experimentation

Locations

Employees at Optimizely

Updates

  • We’re thrilled to announce a major refresh to our existing extensions with the launch of Experience Templates—designed to make creating experiences for personalization campaigns and experiments faster and easier than ever. With 7 pre-built templates ready to use, you can now create on-brand experiences with just a few clicks. Here’s what’s available out of the box: ✔️ Badge: Draw attention with a text-based badge ✔️ Banner: Share key information in a sleek banner ✔️ Banner with Button: Drive action with a clickable button ✔️ Countdown Timer: Build urgency with a countdown to a specified date ✔️ Exit Intent Pop-up: Engage visitors before they leave ✔️ Image Pop-up: Highlight visuals in a pop-up ✔️ Tool Tip: Add helpful tool tips to elements Want to customize? No problem! Duplicate and modify templates to fit your exact needs. It’s all about empowering marketers to create impactful, on-brand experiences without advanced technical support. Explore all the updates here: https://lnkd.in/eBkBqVe9 #Personalization #DigitalExperience

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  • Ready to level up your experimentation? Join us on January 22 at 10 am ET for a deep dive into Optimizely’s Warehouse-Native Analytics—a game-changer for connecting experiments to the metrics that matter. During this transformational session, we’ll have: 💡 Insights from Vijay Ganesan, founder of NetSpring, on the evolution of analytics and experimentation 💻 Demos showing how to link experiments to business outcomes and solve modern data challenges ❓ A live Q&A to get expert advice to your burning questions Save your spot today - https://lnkd.in/ej3SCSvZ

  • ICYMI: We recently announced our 2025 Optimizely Roadshow that’s making stops across North America. But we didn’t want our friends overseas to feel left out, so we’re thrilled to be bringing the Roadshow to Europe! That’s right – we'll be visiting Amsterdam, Berlin, London, Stockholm, and many more cities to bring innovation and inspiration straight to you. You’ll get to hear real stories from customers, gain insights to inform new strategies, and make connections with peers. Register today: https://lnkd.in/eyjWnQeD

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  • On the hunt for a new experience optimization vendor? 👀 Look no further: Optimizely was named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024 report. Get insights into how Optimizely stacks up amongst other top vendors and gain valuable insights that will help you select an EO solution: https://lnkd.in/eeF4FFPh

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  • Rise and shine, marketers, it’s time to create digital experiences that you *actually* want to get out of bed for ✨ By joining our FREE 2-hour Content & Beyond virtual event, you’ll gain valuable insights on: ☕ Creating content that converts ☕ Cross-functional teamwork ☕ Effective website migrations ☕ And more You’re guaranteed to leave feeling energized (without the help of your morning coffee) and ready to deliver exceptional experiences to your customers. Register today: https://lnkd.in/ebyd5BbV

  • We don’t know about you, but we’re claiming 2025 as the year of captivating digital experiences that drive the results you’ve always hoped for. 😎 If you feel the same and are looking to achieve just that, then you’ll definitely want to join Content and Beyond – a FREE virtual event designed with one goal in mind: To help you create websites and content you’re *actually* excited to get out of bed for. Register today: https://lnkd.in/eZKiBcfj

  • Marketers, get ready to rev up your engines for the 2025 Optimizely Roadshow! 🚗 We’re hitting the road and visiting cities across North America, including Minneapolis, New York, Chicago, San Francisco, and Boston, to bring the best in digital experience right to your doorstep. So, fasten your seatbelts and register today to get inspired, make connections, and walk away with new strategies for your toughest marketing challenges: https://lnkd.in/eFph9b5H

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Funding

Optimizely 10 total rounds

Last Round

Debt financing

US$ 1.1B

Investors

Golub Capital
See more info on crunchbase