Optimove

🚨 Breaking news from ICE 2025! 🚨 We’re delighted to unveil OptiLive, the first-of-its-kind solution empowering sportsbook operators to deliver real-time, personalized marketing during live sports events. 💪🏼 OptiLive combines CRM data—like players’ interests and betting history—with real-time sports data to empower marketers to deliver timely, personalized messages at the most crucial moments of the game. Want to see it in action? Stop by Booth #4A34 in Hall 4 at ICE—we’d love to show you how it works! Or read this ➡ https://lnkd.in/eXRcGhPg #ICE25

For most emerging iGaming operators, getting started is the "easy" part. Staying in the game and growing? Now, that’s the real challenge. Keeping players engaged, and competing with the big brands without the right tools can feel impossible. That’s exactly where Ignite+ comes in—with some hands-on guidance, data-driven strategies from 1,200+ top brands, seamless onboarding, and more. Get the gist below!

Marketing is changing—fast. Are you keeping up? At #OptimoveConnect2025, our CEO Pini Yakuel will take the stage to explore how marketers can break free from the old marketing assembly line, move faster, and reach their full potential by embracing Positionless Marketing. At last year's Connect, Pini introduced the concept of the Positionless Marketer—a pro who seamlessly blends data, creativity, and optimization without rigid roles slowing them down. Now, he’s diving deeper into how this movement is reshaping the industry. Join the movement, and join us at Connect in March! Secure your spot here ➡️ https://lnkd.in/ekAJpXSn

Your data tells a story. The question is: are you listening, or should we get Milchick? 👀 In #Severance, Mark S, Dylan G and the others scan endless streams of numbers, searching for hidden anomalies, highlighting a real-world truth: data anomalies reveal invaluable insights—if you know where to look. So what exactly is your data hiding, and how can you use it to know what's coming? Start here ➡️https://lnkd.in/eyW5Wsne

Retail marketers, isn't it time we put and end to marketing fatigue? Your customers want to hear from you—but not if they’re overwhelmed or bombarded with messages. Here’s what they told us in our 2025 Consumer Marketing Fatigue Report: ➡️ 78% appreciate fewer but more relevant messages. ➡️ 58% have switched to a competitor due to marketing overload. ➡️ 67.5% are more likely to buy when recommendations are personalized. Let's break this down together. Drop by our booth at eTail™ West or reach out to our team Dan Sterling, Eddie Patzsch, Estefania (Nia) Correa, and Chris Gardella and let’s talk smarter engagement! Oh, and get your copy of our marketing fatigue report here ➡️ https://lnkd.in/eDBhguCG #eTailWest #MarketingFatigue #Personalization #CustomerEngagement

Patrick Mahomes and the Chiefs will want to move on from this one—fast. And iGaming operators? They should do the same with 60% of Super Bowl bettors. That’s right, just ignore them. Here’s why 🏈➡️ https://lnkd.in/eU_tsSTG

Who will win this Super Bowl? Live betting! 🏈 Optimove Insights, our research and analytics arm, analyzed 6.3 million bets and found that compared to the Conference Championship games, the Super Bowl sees: 💰 76% increase in total live bet amount 🧑🤝🧑115% increase in the number of live betting players As live betting continues to surge, sportsbooks have a huge opportunity to go very deep this Super Bowl. Are you ready?

Super Bowl 2025: ainda não sabemos quem levará a taça no domingo, mas uma coisa é certa — será um marco para o setor de apostas esportivas!    Segundo a Optimove Insights, nosso braço de pesquisa, a final da temporada da NFL deve atrair 48% mais apostadores do que no ano passado e impressionantes 153% em relação ao jogo de 2023.    Esses números refletem o crescimento acelerado do setor e as oportunidades para operadores do mundo todo. E você, já implementou estratégias baseadas em dados para engajamento e retenção de usuários neste ano?    Leia a matéria completa na iGaming Brazil e confira todos os detalhes!    #SuperBowl2025 #ApostasEsportivas #Optimove #Engajamento #Dados 

So, no, we won’t try to predict the Super Bowl winners —but here’s what we will say about Super Sunday: 🏈 It will see 48% more bettors than last year—a MASSIVE opportunity for sportsbooks. See the numbers ➡️ https://lnkd.in/eD4rKZTZ 🏈 60% of Super Bowl bettors should actually be ignored by operators. See why ➡️https://lnkd.in/eU_tsSTG 🏈 Bet amounts will drop by 50% post-Super Bowl, and about half of bettors will disappear immediately after the game. ➡ https://lnkd.in/e7wPBM6D Good luck to both teams—and even more so to you, marketers out there!

We're proud to announce Lewis Pugh as the closing keynote speaker at #OptimoveConnect2025! 🌊🌍 As an endurance swimmer and UN Patron of the Oceans, Lewis knows all about uncharted waters—pushing limits, overcoming obstacles, and staying the course. He’ll share how we, as marketers, can build resilience to stay ahead in an industry that never stands still. Lewis joins renowned futurist and award-winning author, Nikolas Badminton, who will take us on a journey to marketing in 2035, and speakers from brands like BetMGM, Tesco Bank, MyHeritage, Kindred Group plc, ComeOn Group, and more! Dive in with us, secure your spot here ➡️https://lnkd.in/ekAJpXSn