Orange Line

What's the secret to crafting compelling press releases that hook readers from the get-go? Our Communications Lead, Danielle Maynard shares her top 3 tips with PR Thrive. "If it sparks curiosity and makes journalists want to share the story, you've done it right." 💭 Read the full article here: ttps://https://lnkd.in/gURKgEd3 #OrangeLine #PR #communications #digitalmarketing Featured

Is DeepSeek R1 the AI disruptor the industry has been waiting for, or a cause for concern? Our SEO Director, Emil Mequita told AdNews Australia he thinks we'll see fewer people relying on traditional search engines like Google as a result of DeepSeek’s introduction. “If DeepSeek can keep its promise of cost efficiency it could change the scope of what's possible with AI and LLMs - eventually I fully expect to see local advertisers penetrating the LLM space." Read the full article here: https://lnkd.in/g-jE5UHs #OrangeLine #DeepSeek #AI #digitalmarketing

The recent news of some agencies enforcing return-to-office mandates has sent ripples through the industry. After the pandemic proved just how effective flexible work can be, going back to rigid office requirements feels like a step in the wrong direction for many. Our Co-Founder, David Klein shares his perspective on why this issue matters so much — to our industry, our people and the clients we serve – and why he believes #hybridwork is the way forward. Read the article here: https://lnkd.in/gcvbgFg4 #OrangeLine #lifeatOrangeLine #hybridmodel #flexiblework #digitalmarketing

Alberto Sánchez Barco and I were excited to attend the #APACSearchAwards last night as nominees in two categories. While we didn’t bring home the trophy this time 🥲, the experience was absolutely incredible, and we loved every moment of it! What a great night to connect with industry peers, celebrate innovative work in SEO and PPC, and be part of a community that continuously pushes the boundaries to deliver great results for our brands. Across Orange Line we work hard, we push for our clients, and celebrate their wins as our own. Last night was a moment to recognise all of this and more! Big thanks to Don't Panic Events for an unforgettable evening — Already looking forward to next year! 🙌

Happy anniversary to our Digital Designer, Brian Nottidge! 🎉 Brian joined Orange Line 3 years ago, and says what he loves most is the innovative, modern culture we've created here 🧡 "The people at Orange Line are not only great to hang with, but also intelligent and highly capable workers that aren't afraid to innovate and adapt at the highest level. It's a proper team atmosphere based on empathy and trust, where everyone elevates each other to do their best and learn from one another. It's how it should be, but surprisingly hard to find!" The best career advice he's received is to invest in yourself. "Never stop learning, feed your curiosity, and nourish the hobbies that provide contentment and happiness." #OrangeLine #lifeatOrangeLine #digitalmarketing #design #agencylife

AI has become a go-to tool for brands, marketers and creatives. But is it time to rethink or reliance on #AI? Or get smarter about how we’re utilising it? 💡 Our Head of Organic Bruno Rodríguez Armesto shared his predictions for 2025 with Your Creative here: https://lnkd.in/gF36zQkz #OrangeLine #digitalmarketing #content #SEO

We’re so excited to be heading to Melbourne next week to attend the APAC Search Awards 2025! ✈️ We've so proud to be named as finalists in two categories: Best Use of Search – Finance (PPC) and Best Use of Search – Retail eCommerce (SEO) 🎉https://lnkd.in/gqAM6RkG #OrangeLine #APACsearchawards #digitalmarketing #SEO #PPC #performancemarketing #digitalmarketing

Congratulations to our SEO Manager, Clara Choi on celebrating 3 years at Orange Line! 🎉 When asked about what makes OL special, Clara said: "What I enjoy most is the collaborative and innovative environment. Everyone here is open to new ideas and focused on growth — for both the team and our clients. It’s inspiring to work in a place that values creativity and making a meaningful impact." Clara’s best career advice? "Stay curious. Whether it’s trying new strategies or learning the latest tools, adaptability has helped me grow and bring fresh ideas to my work." ✨ #OrangeLine #lifeatOrangeLine #SEO #digitalmarketing

"Orange Line have developed really smart programmes tailored to business challenges, goals or where they are in their journey. And while it may sound cheesy and everyone says it - the team and culture is incredible." - Brian Collins, Head of Growth, Orange Line. Brian recently spoke to Roastbrief about what attracted him to Orange Line, his vision for our global expansion, and his take on how #AI and innovation are transforming the digital marketing landscape. Check out the interview here: https://lnkd.in/gz9DHqnQ #OrangeLine #digitalmarketing #marketingagency

Today, we did something a little different - we wrote letters to our future selves! 💌  A mix of big dreams, wild goals, and maybe some 'note-to-self' reminders (like remember to drink water at work!) These letters are safely tucked away until the end of 2025, when we’ll open them and see just how far we’ve come. It’s a fun way to reflect on where we are now and imagine where we’ll be in the future. Who knows? Maybe some of us predicted the future spot on! #newyear #newyearvibes #teamtraditions #goalsetting #newyearresolutions #lettertoself #agencylife