Origin

It's an exciting time to be in advertising, as the march towards #performance #advertising makes steady progress. Request the full (and FREE) report today: https://lnkd.in/eXm496Aj

We are delighted to share the #news that our massive nationwide #Shoppable TV/CTV report has dropped and it is available for anyone to request: https://lnkd.in/efqd5mZt It goes FAR beyond simply sharing the stats and facts we learnt from asking over 10,000 US households about how they might prefer to shop through their TV - it is a complete and comprehensive #blueprint for how to do it right. At Origin, that is how we do it - #right.

With six years of successes under our belt here at Origin and trust continuing to grow among the #mediabuyers and #creativeteams who have used our creative solutions and services, we are the 3 Golden Rules of #ctvadvertising made simple.

If you are a #mediabuyer in the realm of #ctvadvertising or work for a #mediaagency in any capacity, then this is a #read you absolutely do not want to miss. Guaranteed. https://lnkd.in/e7Egc5n3

For brands to thrive on Connected TV, they must prioritize #adaptability and embrace strategies that support learning, testing, and viewer engagement. By using data analytics, embracing cross-platform tactics, and crafting targeted content, brands can elevate their targeting and creative efforts to go from mere reach to forging genuine connections with their audience.

Smart planning and intelligent targeting is a critical component of a successful #ctv ad campaign. However, it is not the only part of your strategy responsible for ensuring your objectives are met. The importance of your #creative can not be overstated. After all, it is the single, final and only true #touchpoint you have with your audience.

Calling all #automotive #brands as well as #local and #national #autodealers!! If you're spending money on precious #data to target a specific audience, why not use that data to shape the #story and message within your #adcreative!? Say whaaaaat!!!!

Just because some people are further along the road than others, doesn't mean those new to #ctvadvertising are any less important. In fact, #newcomers to Connected TV are more important in 2025 than anyone else. If that is you, then we #hope you find this #article helpful.

In today’s fragmented media landscape, the ability to deliver personalized, relevant ads is no longer a luxury - it’s a necessity. With dynamic creative capabilities from platforms like Origin, #advertisers can create hyper-targeted #CTV campaigns with equally hyper-targeted messaging that speaks directly to different audience segments, driving better engagement, higher conversion rates, and stronger brand loyalty.

If the choice is between underthinking or overthinking, we'll go for #overthinking every time - this is the perfect example of that: https://lnkd.in/dd4XTtTW