Read more for insights from Tastemade, Warner Bros. Discovery, Fandango, and Xumo during the #FutureVideo24 panel Evolution of Content Formats & Windowing:
Evan Bregman, General Manager, Streaming, Tastemade
⭐ There’s lots of different ways you can interact with audiences. Every time there’s a new piece of technology introduced, it’s a new opportunity for revenue.
⭐ One of the biggest challenges is measurement of this type of engagement. If you are a content creator, you end up focusing on a specific platform because it is so difficult to measure all of it specifically and act upon the different data signals accordingly.
Vera Chien, Executive Director, Warner Bros. Discovery
⭐ A lot of our data is coming through social channels because that is where they are at. That is one of the ways that is driving word of mouth.
⭐ Leverage short form to drive growth of long form. Is it thumb stopping? Hook them in the first few seconds. Are you following up with one video after the other - if you like the short form of this, are you interested in the extended version, etc.
Cameron Douglas, Senior Vice President of OTT and Streaming, Fandango
⭐ It’s not just creating one show. You have to create other content around it that maintains the integrity of the originating content.
⭐ The tomato meter is planned and is a huge part of our marketing. It can be a social moment in itself.
Anthony Layser, Executive Director, Content Acquisition & Programming Strategy, Xumo
⭐ Warner Bros., Disney, and Lionsgate all have suites of FAST channels to utilize content that would otherwise be sitting on a shelf and earn ad revenue.
⭐ We’re looking at interactive formats, learning how to take established brands and create new FAST channels.
