Oula

💃🏽 Female Founder Spotlight: Adrianne Nickerson & Elaine Purcell of Oula ⬇️ Spotlighted by LinkedIn as a top US startup of 2024, Oula is a modern maternity centre delivering an evidence-based, personalised pregnancy experience. 🤰🏾 I angel invested $20,000 into Oula in 2021. They have since gone on to raise a total of *$50Million* of funding, including backing from Female Founders Fund, GV (Google Ventures), January Ventures, 8VC and Chelsea Clinton's Metrodora Ventures. 💸 Oula aim to revolutionise maternity care with a new approach to pregnancy care. Offering a hybrid of in-person clinic care & virtual care, they currently have offices in New York City. Their hybrid model covers the entire spectrum of maternity care from pre-conception counselling through a patient’s postpartum period. 🐣🇺🇸 Oula is part of a new wave of ventures that are built by women, for women. Women's health has traditionally been underserved by investors but with $50Million in the bank, Oula are leading the way in showing that things are changing. 💰 The female founding team has deep experience of working in healthcare and are bringing maternity care into the modern tech-enabled age. 🏥 🏥 Find out more in the comments about how Oula is setting a new standard in maternity care ⬇ -- ♻ Re-share if this resonated with you. 👩🏽⚕️ Follow Dr Fiona Pathiraja-Møller for more. #femtech #healthcare #femaleinvestor #famtech #maternity

"You need the space to be able to change your mind" - Oula CXO, Joanne Schneider Demeireles In an insightful conversation at Dear Media IRL in NYC, we discussed the crucial need to eliminate judgment, shame, and guilt for mothers and birthing parents throughout their journey— before, during, and after pregnancy. ⚫️ Before "The thing that struck me was how much pressure there was to pick a camp and to brand yourself as 'crunchy' vs. 'medical'. When we were first creating Oula we thought, let's ignore these camps and let's look at the research. How do you create the best outcomes - not only for baby but also for mom? Because what we know is that a happy mom is a happy baby." - Joanne Schneider Demeireles ⚫️ During "You don't necessarily know what you're going to want and you need the space to be able to change your mind. For me, I was like 'I've never done this before. I don't know what it's going to feel like'. I want to try and do it unmedicated and then if it sucks, I want to say 'I want the epidural' - and that should be OK. I don't want to feel like a failure for that. - Joanne Schneider Demeireles   ⚫️ After "I will be the first to say this - breastmilk is the best source of nutrition for your baby AND it always doesn't work for everybody, and that's ok. That second half of the conversation is the one we're trying to uplift for parents because, of course we know the data and the facts, but we also work full time, and have multiple children, and have to take medication, and have breast cancer and double mastectomies. Shouldn't you feel good about how you're feeding your baby? It should not be a source of guilt." - Kim Chappell Thank you to the extraordinary panelists Brittany Xavier of The Long Game, Cameron Rogers of Conversations with Cam, Kim Chappell, Chief Brand Officer for Bobbie, and our very own Chief Experience Officer for Oula, Joanne Schneider-DeMeireles. #DearMediaIRL #DMIRLNYC #NYC #BetterMaternity #NoRightWay #Maternity #WomensHealth #NYC #Midwifery #OBGYN #OulaHealth

Last night, our Co-founder and CEO, Adrianne Nickerson joined Healthcare Reporter, Maya Goldman in conversation at Axios's New Era of Women's Health Event. They discussed how Oula is improving the care landscape for women, before, during, and after pregnancy. 🔘 On listening to women: ”We need to listen to women, we need to trust them. It is so core to what it is we do at Oula. Sometimes it's not rocket science, you just need to spend time with patients to be able to have the real conversations and the dialogue to give really great care" 🔘 On health equity: "There's pervasive racism in our healthcare system and it shows up in care so you can't do one little thing and think that it's going to make a difference. So a piece of it is really, how do we build the workforce and how do we make sure they are examining their own biases in the decisions they're making. The second piece is actually in the care that we deliver and the services that we design." 🔘 On having the right experts at the right time: "The consumer kind of wants the best of both. They want their collaborative care team of their midwife & their OB. and they want to feel like they're delivering at a really great hospital that if something goes wrong they have all of the things the traditional system has in place." Thank you for creating the space to have these conversations and bringing together an inspiring group of women committed to a New Era of Women's Health! Watch the full conversation here: https://lnkd.in/e4x-mzte #AxiosEvents #Axios #Womenshealth #MaternityCare

Let's open the door to have a real conversation about pregnancy and birth, without judgment. In 2019, our founders began their own journeys into family planning and pregnancy. What they saw and heard moved them — stories of judgment, not feeling heard, and not having a choice. And the data speaks for itself: 💡 45% of women hold back asking questions or sharing concerns during their maternity care*  💡 25% of women have experienced judgment or shame from their medical provider regarding their reproductive and sexual health concerns** 💡 1 in 5 (and 1 in 3 Black, Hispanic, and multiracial) women report mistreatment while receiving maternity care* They began conceiving a better way. Fast forward to today — nearly 2,000 Oula babies later — we are launching a campaign that celebrates their vision and shines a light on Oula’s core value: there is no “right” way to give birth.  It features Oula care providers, Oula moms, and Oula babies.  Mirroring our founding story, the campaign was created by moms and leaders who want to see real change in maternity care. Midwife or OBGYN? Medicated or au naturale? Every path should be respected and every birthing person should feel seen and supported, in the moments that matter most. Together, we are changing the narrative and setting a new standard in maternity care. ✨ Did you see yourself in this video?  Did something resonate with you?  Help us shed a light on what research-backed, patient-centered care can look like. *Vital signs: Maternity Care Experiences (CDC 2023)  **Nurx Reproductive Rights Watch Survey (2024) #BetterMaternityCare #MaternityCare #WomensHealth #Innovation #Entrepreneurship #NYC

This week, we sparked a conversation about what it means to deliver better maternity care. ✨ Podcaster and mom Cameron Rogers MC'd the evening, getting raw and honest about pregnancy, birth, and postpartum with entrepreneur and Oula mom, Hannah Bronfman. 🎤 Oula COO Elaine Purcell shared Oula’s birth story, and our trusted care experts, OBGYN & Associate Medical Director, Shanaye Jeffers, and Midwife & Director of Patient Programs, Casey Selzer, CNM, showed us how to build an integrated birth dream team. We believe you shouldn’t have to choose, and there is no “right” way to give birth. In keeping with this core value, guests were able to participate “their way” by sharing their own birth stories and affirmations with us. We hope this gathering is a springboard for more necessary conversation about what “better” looks like in maternity care. 💯 #womenshealth #maternitycare #pregnancy #birth #postpartum

There is so much power in a birth story. CEO and Co-Founder, Adrianne Nickerson shares Oula's very own here. It started at a moment when she, Oula COO and Co-Founder Elaine Purcell, and CXO Joanne Schneider Demeireles were navigating their own maternity care journeys. 🤰 #LinkedInTopStartups https://lnkd.in/gGPzTcb4. 

🙌 This week, our CEO, Adrianne Nickerson, participated in the Female Founders in Healthcare panel hosted by Female Founders Fund. Exciting to be part of such a powerful lineup of founders and share the stage with other inspiring women. 💪✨

So encouraging to see healthcare, in particular women's health companies like Oula, rise up and be spotlighted on this list TODAY. 👏

We’re honored to share that Oula has been named one of LinkedIn's Top Startups of 2024, for delivering better maternity care before, during and after pregnancy. Congratulations to the entire team! 🎉 As we celebrate this achievement, we take pride in what we’ve accomplished since our launch in 2021. 🌟 Growing beyond a modern maternity clinic to comprehensive maternity & reproductive care - including prenatal and postpartum care, hospital-based delivery, preconception counseling, and gynecology with our trusted team of midwives, OBGYNs and more. 🌟 Consistently delivering better birth outcomes than national and New York averages – fewer C-sections, higher VBAC success rates, and fewer preterm births. 🌟 Developing a strong partnership and delivering more than 1,850 Oula babies with our trusted hospital partner, Mount Sinai West. 🌟 Building and supporting a dedicated, passionate team of 95+ employees. Also an honor to be named alongside other trailblazers in the healthcare space like Midi Health, Headway and Cohere. We are looking forward to more meaningful work and growth into new markets in 2025. If you’re interested in joining a compassionate, dynamic, and innovative team, we’re hiring! #LinkedInTopStartups https://lnkd.in/eN2ynzGM

Gynecology on LinkedIn? Yes, we’re going there! Why?  1️⃣ Because maternal health includes “in-between” and preventative care, along with pregnancy care. 2️⃣ We heard from our birthing patients that they wanted to stay in our care beyond pregnancy, birth, and postpartum. So over the past year, we’ve been offering annual wellness visits and gynecological services exclusively for them.   3️⃣ More than half of people who haven’t given birth say they intend to use their current OBGYN for future deliveries* 4️⃣ We are redesigning maternity care from the ground up - which includes delivering comprehensive support for patients before, during and after pregnancy. 🌟 As of today 🌟, Oula is expanding our gynecological offering for new patients regardless if you’ve given birth with us. From annual wellness visits, to virtual counseling, to immediate in-person care, our multidisciplinary team of midwives and OBGYNs will support patients through every aspect of their health journeys. Oula providers prioritize personal preferences, cultural competency, and a non-judgmental approach to care, ensuring a supportive and inclusive experience for all. Come see us for judgment-free Gynecology, covered by insurance. We’ll focus on your reproductive health while prioritizing all your parts - not just the ones down there 😉.  Learn more at the link below. #WomensHealth #Gynecology #Oula #Oulahealth *Advisory Board - 2019 Women's Service Line Market Trends report https://lnkd.in/g89Zn3SM